Regional Healthcare Insurer to Replace Incumbent and Benefit from AI Business Outcomes

Verint, a prominent provider of CX automation solutions, has been selected by a regional healthcare insurer to deploy AI business outcomes through the Verint Open Platform. By replacing existing applications and leveraging AI-powered bots, the insurer is taking steps to transform their contact centers and enhance customer experience through automation.

1. Adoption of Verint Open Platform for Enhanced AI Business Outcomes:

   • Selection of the Verint Open Platform over existing applications
   • Deployment of behavioral data hub and four AI-powered bots for improved outcomes
   • Focus on increasing CX automation and transforming business processes

2. Verint's Role in Customer Experience Transformation:

   • Verint's ability to help customers introduce CX automation capabilities swiftly
   • Utilization of AI-powered platform to drive automation and improve efficiency
   • Impact of the win on Verint's fiscal first quarter roadmap and bundled SaaS booking

Verint's partnership with the regional healthcare insurer signifies a strategic move towards leveraging AI technology for improved business outcomes and enhanced customer experience. By embracing the Verint Open Platform and AI-powered bots, the insurer is poised to modernize their operations and drive efficiency in contact centers, ultimately leading to transformative results in the healthcare insurance sector.

Unique View into Large-Scale Organized Identity Fraud Shows That Lax Regulations Continue to Propel Payments Sector Attacks

AU10TIX's latest report delves into the landscape of identity fraud, highlighting the rising instances of organized fraud observed in Q1 2024. A significant uptick in fraud targeting the online gaming sector, particularly attributed to bonus abuse schemes, has been recorded. Additionally, the report underscores the payments sector as a prominent target for fraudsters, emphasizing the need for enhanced security measures in the absence of comprehensive regulations.

1. Growing Fraud Trends in the Online Gaming and Payments Sectors:

   • Notable increase in fraud targeting the online gaming industry, driven by bonus abuse schemes
   • Payments sector remains a primary target for fraudsters, accounting for the majority of attacks
   • Implications of sector-specific fraud trends on the overall landscape of identity fraud

2. Strategies for Combatting Identity Fraud:

   • Importance of robust KYC and age verification measures for gaming providers to mitigate bonus abuse fraud
   • Need for strengthening KYC, KYB, and AML protocols in payments sector to enhance protection
   • Leveraging facial image capture (selfie) as an effective verification method to deter identity fraud attempts

AU10TIX's comprehensive report not only sheds light on the evolving trends in identity fraud targeting the online gaming and payments sectors but also offers practical insights to help organizations fortify their defenses against fraudulent activities. By implementing stringent verification protocols and embracing innovative solutions, companies can proactively protect their customers and strengthen their security posture in the face of emerging fraud challenges.

The App Marketplace delivers a network of partner technologies, services and platform add-ons to accelerate time to results

CallMiner's latest initiative is built on the platform's industry-leading openness and flexibility, enabling customers to connect with a network of experts who can help them identify and deliver growth within the call center. The CallMiner App Marketplace is designed to expand this approach, offering a one-stop destination for customers and partners to discover and interact with various solutions and services.

1. Benefits for CallMiner Partners:

   • Exposure to CallMiner customers through the App Marketplace
   • Opportunities to generate new business and revenue streams
   • Ability to bring industry-specific solutions, staff augmentations, custom integrations, and more

2. Benefits for CallMiner Customers:

   • Increased visibility into available platform extensions, integrated solutions, and value-added services
   • Ability to expand the value of their conversation intelligence investment
   • Accelerated time to transformational business change

3. Features and Partners:

   • Third-party service partners offering expertise in various areas
   • Technology partners integrating with CallMiner to empower end users with enriched data and insights
   • Initial partners include Alvaria, Amplified Analytics, Boost.ai, Davies Group, Deepgram, Etech Global Services, Keatext, livepro, Provana, SpeechMatics, Upland, Verbio, Zenylitics, ZIZO Technologies, and more

The CallMiner App Marketplace is a significant development in the conversation intelligence industry, offering a convenient and seamless way for customers and partners to engage and do business with each other. By expanding the ecosystem and providing a one-stop destination for solutions and services, CallMiner is poised to lead the industry in delivering unparalleled interoperability that drives value in the contact center and enterprise-wide.

Leading global contextual advertising company strengthens CTV offering amid channel growth

Seedtag's acquisition of Beachfront represents a significant step in enhancing the capabilities of its contextual advertising offerings, particularly in the fast-growing realm of CTV and streaming. By combining their expertise and resources, Seedtag and Beachfront aim to optimize supply paths, provide direct access to premium CTV inventory, and deliver compelling value to advertisers and publishers operating in the CTV advertising ecosystem.

1. Integration of Beachfront's CTV Capabilities with Seedtag's Contextual Advertising Solutions:

   • Seamless incorporation of advanced CTV technology and premium inventory into Seedtag's existing offerings
   • Enabling advertisers to deliver privacy-first advertising across multiple channels with enhanced targeting capabilities and optimized campaign performance
   • Leveraging AI-based network dynamics and consumer insights to drive effective CTV strategies and high-performing advertising campaigns

2. Capitalizing on the Growing CTV Advertising Market:

   • Expected increase in CTV ad spend to over $30 billion in 2024, highlighting the value of investing in CTV advertising
   • Empowering media buyers to deliver relevant and impactful advertising across devices and enabling publishers to maximize opportunities in ad-supported streaming

3. Advancing Contextual Advertising Innovation:

   • Commitment to bringing unique contextual solutions to CTV programming
   • Accelerating efforts in audience targeting, creative and placement optimization, and insightful reporting and measurement
   • Strengthened partnership between Seedtag and Beachfront to ensure a seamless integration of technologies and a seamless experience for partners

The acquisition of Beachfront by Seedtag signifies a strategic move to further enhance contextual advertising solutions in the CTV and streaming space. By combining their strengths and resources, both companies are well-positioned to address the evolving needs of advertisers, media buyers, and publishers in the CTV advertising ecosystem, providing innovative, privacy-first solutions that drive value and effectiveness in targeted advertising campaigns.

• Three-year, projected multi-billion-dollar strategic partnership will focus on creating innovative industry solutions that deliver transformative outcomes for businesses and society.

• Hitachi Group will embed the Microsoft cloud, Azure Open AI Service, Dynamics 365, Copilot for Microsoft 365 and GitHub Copilot into their Lumada Solutions to accelerate growth of the Lumada business, and improve productivity for their 270 thousand employees.

• Hitachi will train more than 50 thousand “GenAI Professionals” on advanced AI skills. As part of the partnership, Hitachi will incorporate training provided by Microsoft into Hitachi’s training.

The collaboration between Hitachi and Microsoft signifies a significant step towards harnessing the transformative potential of generative AI to address pressing business challenges and drive social infrastructure improvements. By combining Hitachi's industry expertise with Microsoft's technological capabilities, the alliance seeks to create innovative solutions that enhance productivity, efficiency, and sustainability across diverse sectors, ultimately contributing to a more sustainable future.

1. Transformational Impact of Generative AI on Hitachi's Business:

   • Integration of Microsoft Cloud services and AI tools to enhance operational efficiency and application development within Hitachi Group
   • Leveraging Azure OpenAI Service, Dynamics 365, and GitHub Copilot to improve customer service and mission-critical system development
   • Hitachi's internal validation showcasing significant improvements in system design output quality and productivity through AI integration

2. Advancements in Predictive Maintenance and Energy Management:

   • Hitachi Rail's utilization of GenAI for predictive maintenance and equipment monitoring to increase service quality and safety
   • Collaboration on digital solutions for asset performance management, energy trading, and risk management to optimize energy networks and enhance customer experience
   • Importance of increased computing power and cloud infrastructure in scaling and deploying energy transition applications

3. Innovation and Customer Impact:

   • Introduction of generative AI capabilities in Lumada solutions for improved response times, operational efficiencies, and IT operations management
   • Empowering IT departments, financial institutions, and public sector organizations with AI-driven solutions to enhance decision-making and service quality
   • Support for the development of innovative digital solutions and energy transition initiatives to build a sustainable and resilient future

The collaboration between Hitachi and Microsoft represents a concerted effort to leverage the power of generative AI to drive social innovation, enhance operational efficiency, and promote sustainability across industries. By deploying cutting-edge technologies and innovative solutions, the partnership aims to address evolving business needs, optimize energy networks, and empower organizations to navigate the challenges of the digital era successfully. This strategic alliance underscores a shared commitment to transformative progress and creating value for customers and society at large.

Enhanced Offering Opens Amazon’s Comprehensive Advertising Suite to Non-Amazon Advertisers

Marin Software, a renowned provider of performance marketing solutions, has unveiled a series of groundbreaking enhancements to its Amazon integration, designed to empower brands and agencies in reaching and engaging with the vast Amazon audience. By introducing features such as Sponsored TV, non-endemic advertising, and global DSP access, Marin Software is facilitating a seamless and effective way for advertisers to connect with consumers on the Amazon platform, even if they do not sell products directly on Amazon. These new capabilities underscore Marin Software's commitment to driving impactful marketing strategies and delivering measurable results for its clients in the evolving digital marketing landscape.

Key Takeaways:

1. Sponsored TV: Advertisers can now target Amazon's 155 million monthly users of ad-supported streaming services (Amazon, Q4 2022), delivering impactful ads for brands that sell on Amazon and those that don't.
2. Non-Endemic Advertising: Brands that don't sell on Amazon can now reach the omnichannel platform's vast audience while they're shopping, creating targeted and effective advertising campaigns related to purchases made on Amazon.
3. Global DSP: Marketers now have access to Amazon's robust advertising platform globally, enabling them to programmatically buy display and video ads across Amazon properties and publisher partners worldwide.

Chris Lein, CEO of Marin Software, emphasized the company's commitment to helping digital marketers connect with consumers in impactful ways. He stated that these enhancements will enable brands to maximize their reach and effectiveness within the Amazon family of brands.

These additions to Marin's existing suite of Amazon Ads solutions combine intelligence, AI-powered optimization, and customizable automations to help marketers thrive in the competitive multi-channel digital marketing landscape. With Sponsored TV, DSP non-endemic, and sponsored ecommerce advertising, Marin Software is equipping all advertisers with the tools to engage Amazon's diverse audience effectively and efficiently across all paid media channels.

Ooma, Inc., a smart communications platform for businesses and consumers, has announced exciting new enhancements to its Ooma Office business phone and communications service. These features aim to improve customer engagement and drive team collaboration, offering small-to-medium sized businesses (SMBs) powerful tools to compete with larger competitors.

New Features Overview

Ooma Office has been recognized by PCMag as the Best VoIP phone system for its affordability and scalability. The new features, available now in Ooma Office Pro Plus, include:

Contact Us Widget

The Contact Us Widget allows businesses to add a pop-up widget to their websites. This widget invites visitors to submit their name, mobile phone number, and a text message. Submissions are instantly accessible to employees through the text messaging inbox on their desktop or mobile app, enabling quick responses.

Auto Dialer

The Auto Dialer is designed for teams needing to make numerous outbound calls, such as customer support, sales, and accounts receivable teams. By queuing up calls from a pre-loaded spreadsheet, the Auto Dialer displays the next call on the agent’s screen once the current call is completed, enhancing productivity. Agents can also enter notes during the call.

Scheduled Messages

This feature allows SMS text messages to be scheduled for future delivery. This is particularly useful for busy service managers who can prepare customer notifications over the weekend for delivery during regular business hours.

Call Park on Desktop and Mobile Apps

Call Park, previously available only on desk phones, is now accessible through the Ooma Office desktop and mobile apps. This feature lets users place multiple inbound calls on hold and either resume them later or have other team members pick them up. The app displays a list of parked calls with caller information when available.

Online Whiteboard

During Ooma Meetings videoconferences, any participant can launch a shared whiteboard. This tool includes a variety of pens, text entry tools, colors, and shapes, facilitating idea sharing and collaborative project work.

Team Chat on Mobile App

Ooma’s team chat feature, formerly exclusive to the desktop app, is now available on the Ooma Office mobile app. This enhancement allows team members to participate in group chats while on the go.

Pricing

Ooma Office offers three pricing tiers with no contracts required:

• Ooma Office Essentials: $19.95 per user per month
• Ooma Office Pro: $24.95 per user per month
• Ooma Office Pro Plus: $29.95 per user per month (All prices exclude taxes and fees.)

“These new features, added at no extra cost to Ooma Office Pro and Ooma Office Pro Plus customers, are part of our mission to close the gap between technology previously available only to big organizations and bring these powerful tools to SMBs,” said Dennis Peng, Senior Vice President of Product Management at Ooma. Ooma continues to empower businesses of all sizes to communicate efficiently with their prospects and customers through various channels, whether it’s voice, text, or video.

By introducing these enhancements, Ooma Office is set to provide SMBs with advanced communication tools that drive efficiency and customer engagement, helping them stand up to their larger competitors.

The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients

Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, has expanded its offerings with a turnkey solution designed to support iGaming Sweepstakes operators. This new venture welcomes three new clients: The Money Factory, MyPrize, and Chanced.com. As the CRM marketing leader for Online Casino, Sportsbook, and Lottery, Optimove aims to revolutionize the sweepstakes industry.

What are iGaming Sweepstakes?

iGaming sweepstakes companies provide online platforms for contests and giveaways, allowing contestants to win prizes through various games and promotions. These platforms create engaging experiences and reward player participation, driving loyalty and retention.

Optimove's Expertise and New Offering

Optimove leverages its deep expertise in the iGaming and Sports Betting industry to empower Sweepstakes companies. With advanced AI-driven marketing campaigns, Optimove helps these companies enhance contestant experiences, boost retention rates, and maximize player lifetime value.

Key Capabilities of Optimove’s CRM Marketing Solution

Advanced Marketing AI

Optimove provides AI-driven insights, creation, and orchestration to better understand contestants, streamline content creation, and optimize multichannel campaigns for enhanced personalized experiences across all touchpoints.

Personalization of Web and App Experiences

Using Opti-X, Optimove's Digital Experience Platform (DXP), the solution offers personalized content and product recommendations across digital touchpoints. This platform combines business rules with over 20 AI models for targeted personalization.

Enriched Customer Profiles

Optimove unifies all historical, predictive, and real-time customer data from sources like CRM, service clouds, and data warehouses to create a comprehensive single-contestant view.

Dynamic Real-Time Marketing

By combining sophisticated modeling and rich historical data with real-time data, Optimove creates powerful segments and responds swiftly to contestants’ actions with personalized messages across all marketing channels.

Continuous Optimization Loop

Optimove’s productized experimentation tools measure the incremental uplift of each campaign, journey, and strategy, allowing for continuous optimization of CRM marketing performance.

"The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences," said Tomer Imber, Senior Director of Sales at Optimove. With Optimove’s new solution, sweepstakes operators can enhance engagement, loyalty, and maximize contestant lifetime value. Welcoming The Money Factory, MyPrizes, and Chanced.com marks an exciting start to Optimove’s expansion into the sweepstakes domain.