Enhanced Offering Opens Amazon’s Comprehensive Advertising Suite to Non-Amazon Advertisers

Marin Software, a renowned provider of performance marketing solutions, has unveiled a series of groundbreaking enhancements to its Amazon integration, designed to empower brands and agencies in reaching and engaging with the vast Amazon audience. By introducing features such as Sponsored TV, non-endemic advertising, and global DSP access, Marin Software is facilitating a seamless and effective way for advertisers to connect with consumers on the Amazon platform, even if they do not sell products directly on Amazon. These new capabilities underscore Marin Software's commitment to driving impactful marketing strategies and delivering measurable results for its clients in the evolving digital marketing landscape.

Key Takeaways:

1. Sponsored TV: Advertisers can now target Amazon's 155 million monthly users of ad-supported streaming services (Amazon, Q4 2022), delivering impactful ads for brands that sell on Amazon and those that don't.
2. Non-Endemic Advertising: Brands that don't sell on Amazon can now reach the omnichannel platform's vast audience while they're shopping, creating targeted and effective advertising campaigns related to purchases made on Amazon.
3. Global DSP: Marketers now have access to Amazon's robust advertising platform globally, enabling them to programmatically buy display and video ads across Amazon properties and publisher partners worldwide.

Chris Lein, CEO of Marin Software, emphasized the company's commitment to helping digital marketers connect with consumers in impactful ways. He stated that these enhancements will enable brands to maximize their reach and effectiveness within the Amazon family of brands.

These additions to Marin's existing suite of Amazon Ads solutions combine intelligence, AI-powered optimization, and customizable automations to help marketers thrive in the competitive multi-channel digital marketing landscape. With Sponsored TV, DSP non-endemic, and sponsored ecommerce advertising, Marin Software is equipping all advertisers with the tools to engage Amazon's diverse audience effectively and efficiently across all paid media channels.