The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients

Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, has expanded its offerings with a turnkey solution designed to support iGaming Sweepstakes operators. This new venture welcomes three new clients: The Money Factory, MyPrize, and Chanced.com. As the CRM marketing leader for Online Casino, Sportsbook, and Lottery, Optimove aims to revolutionize the sweepstakes industry.

What are iGaming Sweepstakes?

iGaming sweepstakes companies provide online platforms for contests and giveaways, allowing contestants to win prizes through various games and promotions. These platforms create engaging experiences and reward player participation, driving loyalty and retention.

Optimove's Expertise and New Offering

Optimove leverages its deep expertise in the iGaming and Sports Betting industry to empower Sweepstakes companies. With advanced AI-driven marketing campaigns, Optimove helps these companies enhance contestant experiences, boost retention rates, and maximize player lifetime value.

Key Capabilities of Optimove’s CRM Marketing Solution

Advanced Marketing AI

Optimove provides AI-driven insights, creation, and orchestration to better understand contestants, streamline content creation, and optimize multichannel campaigns for enhanced personalized experiences across all touchpoints.

Personalization of Web and App Experiences

Using Opti-X, Optimove's Digital Experience Platform (DXP), the solution offers personalized content and product recommendations across digital touchpoints. This platform combines business rules with over 20 AI models for targeted personalization.

Enriched Customer Profiles

Optimove unifies all historical, predictive, and real-time customer data from sources like CRM, service clouds, and data warehouses to create a comprehensive single-contestant view.

Dynamic Real-Time Marketing

By combining sophisticated modeling and rich historical data with real-time data, Optimove creates powerful segments and responds swiftly to contestants’ actions with personalized messages across all marketing channels.

Continuous Optimization Loop

Optimove’s productized experimentation tools measure the incremental uplift of each campaign, journey, and strategy, allowing for continuous optimization of CRM marketing performance.

"The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences," said Tomer Imber, Senior Director of Sales at Optimove. With Optimove’s new solution, sweepstakes operators can enhance engagement, loyalty, and maximize contestant lifetime value. Welcoming The Money Factory, MyPrizes, and Chanced.com marks an exciting start to Optimove’s expansion into the sweepstakes domain.