Leading global contextual advertising company strengthens CTV offering amid channel growth

Seedtag's acquisition of Beachfront represents a significant step in enhancing the capabilities of its contextual advertising offerings, particularly in the fast-growing realm of CTV and streaming. By combining their expertise and resources, Seedtag and Beachfront aim to optimize supply paths, provide direct access to premium CTV inventory, and deliver compelling value to advertisers and publishers operating in the CTV advertising ecosystem.

1. Integration of Beachfront's CTV Capabilities with Seedtag's Contextual Advertising Solutions:

   • Seamless incorporation of advanced CTV technology and premium inventory into Seedtag's existing offerings
   • Enabling advertisers to deliver privacy-first advertising across multiple channels with enhanced targeting capabilities and optimized campaign performance
   • Leveraging AI-based network dynamics and consumer insights to drive effective CTV strategies and high-performing advertising campaigns

2. Capitalizing on the Growing CTV Advertising Market:

   • Expected increase in CTV ad spend to over $30 billion in 2024, highlighting the value of investing in CTV advertising
   • Empowering media buyers to deliver relevant and impactful advertising across devices and enabling publishers to maximize opportunities in ad-supported streaming

3. Advancing Contextual Advertising Innovation:

   • Commitment to bringing unique contextual solutions to CTV programming
   • Accelerating efforts in audience targeting, creative and placement optimization, and insightful reporting and measurement
   • Strengthened partnership between Seedtag and Beachfront to ensure a seamless integration of technologies and a seamless experience for partners

The acquisition of Beachfront by Seedtag signifies a strategic move to further enhance contextual advertising solutions in the CTV and streaming space. By combining their strengths and resources, both companies are well-positioned to address the evolving needs of advertisers, media buyers, and publishers in the CTV advertising ecosystem, providing innovative, privacy-first solutions that drive value and effectiveness in targeted advertising campaigns.