DV Fraud Lab found an over 20% surge in new fraud schemes including an almost 60% increase in audio and video streaming fraud schemes and variants

• Overview of the Report: DoubleVerify ("DV"), a leading digital media measurement platform, previews findings from its eighth annual Global Insights Report.
• Scope of the Study: Analyzes media quality and performance trends across over one trillion impressions from more than 2,000 brands in 100 markets.

1. Key Findings

• Increase in Fraud Schemes:
  • 23% surge in new fraud schemes and variants in 2023.
  • Unprotected advertisers experienced a fraud/SIVT violation rate as high as 17%.
• Types of Violations:
  • Bot fraud, site fraud, app fraud, hijacked devices, nonhuman data center traffic, and injected ad events.
• Impact of Generative AI:
  • AI facilitates the falsification of data patterns, making fraud more sophisticated and harder to detect.

2. AI’s Role in Fraud

• Bot Fraud:
  • Targets streaming environments like CTV and audio.
  • AI generates thousands of authentic-looking user agents to simulate real user interactions.
• Evolution of Schemes:
  • Average bot fraud schemes targeting streaming platforms saw 269% more variants in 2023.
  • 58% increase in streaming fraud schemes and variants.
• Deceptive Tactics:
  • AI simplifies the creation of new websites for shell companies and apps with fake reviews.
  • Mobile app fraud investigations doubled due to AI-enabled falsification.

3. Combating Fraud with AI

• Good AI vs. Bad AI:
  • DV leverages AI to process vast data daily and assess impression quality.
  • Machine learning identifies trends and patterns that human analysts might miss.
• Statements from Experts:
  • Roy Rosenfeld, Head of the DV Fraud Lab, emphasizes the necessity of using AI to counteract sophisticated fraud schemes.

4. Methodology

• Data Analysis:
  • The report uses DV technology to analyze over one trillion impressions from 2,000 brands in 100 markets.
  • Covers video and display impressions across desktop, mobile web, mobile app, and CTV.
• Survey Insights:
  • Includes a global survey by Sapio, polling 1,000 advertisers across North America, LATAM, EMEA, and APAC.

• Importance of Vigilance:
  • The rise in sophisticated fraud schemes underscores the need for advanced AI tools to protect digital advertising.
  • As fraudsters evolve, the industry must continue to innovate and implement robust fraud prevention measures.
• Future Outlook:
  • Ongoing advancements in AI will play a critical role in maintaining the integrity of digital media and protecting advertisers from fraud.

400+ assets and an ecosystem of 50+ partners delivering brand and business outcomes for leading B2C and B2B brands worldwide

Transformative generative AI-amplified marketing capabilities enabled by Infosys Topaz^™

• Announcement: Infosys, a global leader in digital services and consulting, unveils Infosys Aster™.
• Purpose: Infosys Aster™ is an AI-amplified marketing suite designed to enhance brand experiences, improve marketing efficiency, and drive business growth.

1. Key Features and Benefits

• Engaging Brand Experiences:
  • Utilizes technologies like Unreal Engine 3D, AR/VR/XR, and CGI modeling for immersive experiences.
  • AI-powered data platforms provide real-time insights and deepen omnichannel engagement.
  • Example: Created a digital ecosystem for an international racing giant, enhancing user engagement.
• Enhanced Marketing Efficiency:
  • Combines AI-amplified content and creative services with intelligent MarTech recommendations.
  • Centralizes and automates content and design operations to reduce campaign activation time and costs.
  • Example: Helped a global health-tech company streamline campaign management across 80+ markets.
• Accelerated Business Growth:
  • Integrates MarTech and enterprise systems for new sales and marketing value avenues.
  • AI-driven analytics increase customer lifetime value through personalized outreach and lead generation.
  • Example: A retail chain boosted sales with an app-based promotional loyalty program powered by AI insights.

2. Client Testimonials and Use Cases

• Global Brands Success:
  • Achieved up to 50% increase in repeat buyers.
  • Realized 30% improvement in marketing operation costs.
  • Saw a 40% increase in sales.
• Client Statements:
  • Satish H C, EVP and Co-head of Delivery, Infosys: Infosys Aster™ transforms clients into customer-champions and growth-partners.
  • Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys: AI amplifies capabilities to deepen brand experiences and drive effectiveness and efficiency.
  • Björn Schick, Chief Experience Officer, smart Europe GmbH: Infosys Aster™'s 3D digital twin platform enhances personalized customer journeys.
  • Tom Portman, Group VP, Online Transformation, ABB: AI raises the bar in personalized content delivery and engagement predictability.

3. Technical Capabilities and AI Integration

• Infosys Topaz™:
  • Infosys Aster™ uses Infosys Topaz™ for AI and gen AI capabilities, ensuring a 'responsible by design' approach.
• MarTech Stack:
  • Provides intelligent recommendations and insights to optimize marketing strategies in real time.
• Advanced Technologies:
  • Implements real-time Unreal Engine 3D, AR/VR/XR, and CGI modeling for cutting-edge digital experiences.

4. Industry Impact and Future Outlook

• Peter Bendor-Samuel, CEO, Everest Group:
  • Highlights the immense value of AI in driving hyper personalization and enhanced efficiencies.
  • Emphasizes the importance of partnering with tech-capable service providers like Infosys.
• Market Potential:
  • Infosys Aster™ positions Infosys as a leader in AI-driven marketing transformations.
  • Ensures businesses can leverage AI to meet evolving customer needs and market dynamics effectively.

5. Methodology and Proven Success

• Proven Track Record:
  • Infosys Aster™ backed by 350+ global awards, 20+ design studios, and 50+ partners.
  • Offers 400+ marketing assets including use cases, solutions, and platforms.
• WongDoody:
  • Infosys' creative digital innovation agency, brings expertise in creative consulting, experience design, and future-proof marketing.

• Strategic Advantage:
  • Infosys Aster™ offers a comprehensive AI-driven approach to modern marketing, ensuring brands can engage more deeply with customers while achieving efficiency and growth.
• Future Prospects:
  • As AI continues to transform the marketing landscape, Infosys Aster™ is well-positioned to help businesses stay ahead with innovative, data-driven solutions.

Significantly Improves Advertiser Performance

Viant Technology Inc., a leader in advertising technology, has unveiled the latest version of its AI Bid Optimizer. This significant upgrade reinforces Viant’s dedication to providing advanced AI tools that enhance advertisers' programmatic buying strategies.

1. Enhanced AI Bid Optimizer Features and Benefits

• Deep Learning Neural Network:
  • The upgraded optimizer is powered by a sophisticated deep learning neural network, trained on Viant’s extensive bid stream.
  • Capable of processing millions of requests per second, it ensures real-time, high-efficiency bidding.
• Performance Improvement:
  • Demonstrated a 100% performance improvement in a controlled test, compared to its predecessor.
  • Offers superior bid price discovery, real-time data processing, and predictive ad performance capabilities.

2. Client Testimonials and Case Studies

• Client Success:
  • Conor Finnegan, VP of Media Operations at Juice Media, reported media cost savings ranging from 24%-40% across different channels and campaigns.
  • Tripled performance in a specific client’s campaign by leveraging the AI Bid Optimizer.
• Industry Feedback:
  • Fabrizio Blanco, CTO at Viant, emphasized the importance of continually enhancing their products to boost efficiency and optimize advertising budgets.

3. Strategic Advantages of AI Bid Optimizer

• Optimized Advertising Efficiency:
  • As a buy-side only platform, Viant ensures the most efficient rates for its advertisers.
  • The updated model allows clients to maximize their advertising efficiency and effectiveness.
• AI-Powered Performance:
  • Utilizes advanced AI to maintain a competitive edge in the digital advertising landscape.
  • Provides actionable insights for data-driven marketing.

4. Technological Capabilities and Innovation

• Next-Gen AI Integration:
  • The AI Bid Optimizer integrates state-of-the-art AI technologies to process and analyze vast amounts of data in real-time.
• Programmatic Efficiency:
  • Sets a new benchmark for programmatic efficiency and performance, helping advertisers achieve optimal results.

5. Future Prospects and Market Impact

• Leading the Way:
  • Viant continues to pioneer advancements in programmatic advertising technology.
  • The AI Bid Optimizer positions Viant as a leader in the industry, driving the evolution of AI-driven advertising solutions.
• Commitment to Innovation:
  • Viant’s ongoing enhancements ensure they stay at the forefront of advertising technology, continually providing value to their clients.

Viant Technology Inc. has set a new standard in programmatic advertising with the launch of its next-generation AI Bid Optimizer. By harnessing advanced AI capabilities, Viant enables advertisers to achieve unprecedented efficiency and performance, solidifying its position as a leader in the advertising technology industry.

Through the company's partnership with Impact Genome, the world's only standardized impact registry, CSR leaders can now demonstrate outcomes from social impact programs

Benevity Inc. has introduced Benevity Impact Reports, powered by the Impact Genome. This innovation leverages outcomes data from an extensive registry of 2.2 million programs, enhancing Benevity’s reporting tools and providing companies with detailed insights into their social impact.

1. Importance and Need for Enhanced Impact Reporting

• Current Landscape:
  • The 2024 State of Corporate Purpose Report indicates that 89% of social impact leaders are required to demonstrate measurable impact.
• Challenges:
  • Traditional social impact measurement is often manual, inefficient, and lacks standardization.

2. Features and Benefits of Benevity Impact Reports

• Outcomes-Based Reporting:
  • Transforms traditional metrics (e.g., donation amounts, volunteer hours) into tangible social outcomes (e.g., access to affordable meals, quality healthcare).
• Nonprofit-Friendly:
  • Eliminates manual reporting efforts from nonprofits, addressing a major pain point identified by 92% of social impact leaders.
• Benchmarking and Storytelling:
  • Provides data-backed storytelling to inspire stakeholders and build brand trust.

3. Detailed Reporting Insights

• Impact Overview:
  • High-level trends on total estimated outcomes supported by employees.
• UN SDGs Mapping:
  • Aligns company programs with United Nations Sustainable Development Goals.
• Geographical Impact:
  • Regional insights into the impact of employee giving and volunteering.
• Beneficiary Analysis:
  • Details specific populations supported by employee efforts.
• Nonprofit and Outcomes Details:
  • Comprehensive listing of supported nonprofits and detailed outcome explanations.

4. Strategic Implications and Benefits

• Economic Efficiency:
  • Demonstrates value and ROI in a tight economic environment.
• Purpose-Driven Workforce:
  • Enhances engagement by showing employees the real impact of their contributions.

5. Industry Feedback and Case Studies

• Leadership Views:
  • Kelly Schmitt, CEO of Benevity, emphasizes the innovation’s ability to bring scale and efficiency to CSR.
• Partnership and Vision:
  • Jason Saul, CEO of Impact Genome Registry, highlights the transformation of social impact into quantifiable progress.
• Client Testimonials:
  • Anthony Sanchez from Moody’s Foundation appreciates the ability to quantify the impact of donations and volunteer hours.

Benevity Inc. has set a new benchmark in social impact reporting with the launch of its AI-powered Impact Reports. By leveraging the comprehensive data from the Impact Genome, Benevity enables companies to measure and demonstrate the tangible outcomes of their social initiatives without burdening nonprofits. This innovation is poised to revolutionize how companies engage with social impact strategies, providing a clear, data-driven narrative that enhances transparency and accountability.

Hark platform capabilities include video and audio customer feedback, AI-driven sentiment and data analysis and streamlined customer support

Fran Brzyski, CEO and Co-Founder of Hark, articulates the platform's mission to redefine how customers communicate with brands. By integrating AI-driven technologies, Hark aims to deepen customer understanding and streamline issue resolution processes, moving beyond traditional plain-text resolutions that often result in superficial insights.

Challenges Addressed

Traditional VoC programs face limitations in capturing comprehensive customer sentiments, relying on biased survey responses and inefficient communication loops. Hark addresses these challenges by offering customers diverse communication channels and leveraging AI to accelerate feedback analysis, leading to faster resolutions and deeper insights.

Platform Capabilities

• Diverse Communication Channels: Customers can engage through their preferred methods, including asynchronous video and audio, facilitating more natural and expressive feedback.
• AI-Powered Insights: The platform performs sentiment analysis across multiple touchpoints, categorizes data, and speeds up feedback loops, resulting in a 40% reduction in manual analysis time.
• Operational Efficiency: Partnering with D2C brands like Hexclad and Ouai Beauty has demonstrated significant improvements in Customer Satisfaction (CSAT) and resolution times, with notable increases in sales and efficiency gains.

Impact and Industry Reception

Steven Rosenblatt from Oceans Ventures emphasizes Hark's role in transforming customer support into a sales channel and enabling businesses to better understand customer engagement. The platform's innovative approach has garnered support from Converge VC, Atman Capital, BDMI Fund, Tenzing Capital, and strategic angel investors, reflecting confidence in its disruptive potential.

Client Testimonials

Michael Ludwig of Hexclad highlights the tangible benefits of using Hark, including a substantial reduction in resolution times and enhanced data richness leading to improved customer satisfaction. The platform's ability to contextualize customer feedback has empowered brands to make informed decisions and drive operational efficiencies.

Future Directions

Matt Ring, Co-Founder and Chief Product Officer at Hark, emphasizes the importance of contextual data in driving efficiency and enhancing customer-centric strategies. The platform's expansion will continue to focus on scaling its capabilities to meet evolving market demands and further empower brands in understanding and engaging with their customers.

Hark's innovative approach to VoC programs, underpinned by AI and focused on enhancing customer-company interactions, marks a significant advancement in the industry. With robust funding and a clear vision, Hark is poised to redefine how businesses leverage customer feedback to drive growth, operational efficiency, and customer satisfaction in today's competitive landscape.

The media measurement leader promotes Sharon Lee to EVP, General Counsel, Claudia-Celine Schachter to EVP, Finance and People, and brings on Melva Benoit as VP, Content Sports and Sales

VideoAmp, a leading media measurement company, has announced significant changes to its leadership team to further revolutionize advertising and enhance strategic growth. The promotions of Sharon Lee to Executive Vice President, General Counsel, and Claudia-Celine Schachter to Executive Vice President of Finance and People, along with the appointment of Melva Goffney Benoit as Vice President of Content Sports and Sales, reflect the company’s commitment to strengthening its legal, financial, and content strategies.

1. Sharon Lee's Promotion

• Promoted to Executive Vice President, General Counsel.
• Will oversee legal and privacy affairs.
• Focus on legal strategy, risk mitigation, and compliance.
• Reporting to Paul Ross, CFO.
• Previous roles: Interim Chief Legal Officer, Senior Vice President, Deputy General Counsel.
• Past experience at Wilshire Associates.

2. Claudia-Celine Schachter's Promotion

• Promoted to Executive Vice President of Finance and People.
• Will oversee financial strategy and workplace culture.
• Reporting to Paul Ross, CFO.
• Joined VideoAmp in August 2023 as Vice President of Finance.
• Previous experience at Spin, e-scooter and bike share company.
• Will manage investor and stakeholder relationships.

3. Melva Goffney Benoit's Appointment

• Appointed as Vice President of Content Sports and Sales.
• Will solidify content and sports strategy.
• Focus on cross-platform measurement and revenue growth.
• Reporting to Bryan Goski, SVP of Sell Revenue.
• Previous roles at Disney, Comedy Central, Cartoon Network, NBC, FOX, and Nickelodeon.

Quotes from the Leadership Team

Sharon Lee:

• Emphasizes the importance of managing legal and privacy risks.
• Expresses excitement about contributing to VideoAmp's growth and legal compliance.

Claudia-Celine Schachter:

• Grateful for the role and excited to achieve strategic and financial goals.
• Focus on transparency with investors and fostering an inclusive work environment.

Melva Goffney Benoit:

• Excited about VideoAmp’s dedication to revolutionizing media valuation.
• Thrilled to contribute to the new chapter focusing on content and sports.

The leadership changes at VideoAmp underscore the company's dedication to innovation and strategic growth. Sharon Lee, Claudia-Celine Schachter, and Melva Goffney Benoit bring extensive experience and proven leadership to their new roles, positioning VideoAmp for continued success in the media and measurement space.

• Adobe brings new Firefly-powered features designed to be commercially safe into Acrobat – allowing customers to easily generate and edit stunning visuals directly in PDFs

• Acrobat AI Assistant supercharges productivity with support for multiple documents and enables customers to ask questions, get insights and create content across PDF, Microsoft Word, Microsoft PowerPoint, text documents and more

• Adobe is offering free, full access to Acrobat AI Assistant features June 18 - June 28, 2024

Adobe has announced significant advancements in AI technology within Adobe Acrobat, aiming to enhance creativity and productivity for its users. Starting June 18, users can leverage generative AI capabilities powered by Adobe Firefly to create and edit images within PDFs. Additionally, the new Acrobat AI Assistant offers conversational interactions to help users gain insights and create content from various document types, including PDFs, Microsoft Word, and PowerPoint files.

Key Features:

Bringing Adobe Firefly Generative AI to PDFs:

Adobe Acrobat now includes features powered by Adobe Firefly, enabling users to enhance and create images directly within PDFs:

• Edit Image in Acrobat: Tools like Generative Fill, Remove Background, Erase, and Crop allow users to add, remove, and modify images easily.
• Generate Image in Acrobat: Users can create stunning new images, adjust their size and style, and incorporate them into documents seamlessly.

Applications:

• Sales Teams: Enhance business plans with images to make them more engaging.
• Entrepreneurs: Customize visuals in investor pitch decks.
• Small Business Owners: Update promotional materials quickly to reflect seasonal changes.

Delivering More Productivity and Value with Acrobat AI Assistant:

The new AI Assistant in Acrobat simplifies extracting and synthesizing information from various document types:

• Insights Across Documents: Users can gather key themes, trends, and relationships from multiple documents. For instance, a marketer can compile information on Gen Z habits from PDFs, Word, and PowerPoint documents and format it into useful content.
• Enhanced Meeting Transcripts: Automatically generated summaries of virtual meetings help users understand key topics and action items, ensuring team alignment.

Building Trust in AI:

Adobe emphasizes data security and ethical AI practices:

• Data Security Protocols: AI features adhere to strict security measures.
• Enhanced Reliability: AI outputs are bolstered by advanced document understanding technologies.
• Guardrails for LLMs: Adobe ensures third-party language models meet their security standards.
• Streamlined AI Data Governance: AI Assistant processes user-provided documents only.
• Keeping Humans in the Loop: Generated responses include attributions for easy verification.

Pricing and Availability:

• Free Access Period: June 18 - June 28.
• AI Assistant Subscription: Starting at $4.99/month with early access pricing until September 4.
• Generative Credits: 250 credits/month for individual Acrobat Standard and Pro customers, starting June 18.

Adobe’s new AI innovations in Acrobat represent a leap forward in digital document management, combining creativity and productivity with robust data security and ethical AI practices. With these enhancements, users can transform their documents effortlessly, making their workflows more efficient and impactful.

HG Insights, a leading provider of data-driven insights for technology companies, has announced the launch of their native integration with HubSpot. The new HubSpot Connector syncs timely technology insights directly to a customer’s HubSpot CRM, enabling sales and marketing teams to understand their target companies with essential context effortlessly.

1. Integration Overview

• Purpose: Streamline the use of HG Insights data within HubSpot CRM.
• Benefit: Allows sellers and marketers to leverage HG Insights across platforms easily.

2. Quotes from Leadership

• Rohini Kasturi, CEO, HG Insights:
  • Emphasizes customer-driven development of the HubSpot integration.
  • Highlights the ease of connecting HG Insights with existing tech stacks.
• Gary Cottrell, GM & CPO, HG Insights:
  • Stresses the empowerment of companies with actionable insights within HubSpot workflows.

3. Importance of Data-Driven Targeting

• Targeting the right accounts with the right data is crucial for growth.
• Challenges: Handling millions of data points and aligning them with the appropriate companies.

4. Productivity Insights

• Statistics: 44% of employees at small and mid-sized businesses are not productive during their average workday.
• Repetitive tasks: 94% of employees perform time-consuming, repetitive tasks.

5. Features of the HubSpot Connector

• Automation: Adds rich intelligence to HubSpot companies, reducing manual data handling.
• Compatibility: Works with HubSpot Sales Hub and HubSpot Marketing Hub.
• Actionable Data: Coverage on over 4 million companies and 20,000+ installed technologies.
• Key Features:
  • Detailed technology installs with country-level specificity and verification dates.
  • Company insights for over 4 million entities and 20k+ products.
  • Flexible product selection based on Ideal Customer Profile.
  • Cross-functional alignment for marketing and sales.
  • Automatic data refresh and enrichment with nightly syncs.
  • Easy and fast setup within minutes.

6. Benefits of the Integration

• Create and segment account lists tailored to GTM motions.
• Target prospects early in their buyer’s journey with technology profile intelligence.
• Launch marketing campaigns with relevant messaging to dynamic audiences.
• Automate the process of bringing insights to HubSpot CRM, reducing manual work.
• Empower sales and marketing teams to work more efficiently and strategically.

7. Additional Integrations

• HG Insights also offers native integrations for Salesforce and LinkedIn Campaign Manager.

The HubSpot Connector by HG Insights revolutionizes the integration of data-driven insights into sales and marketing workflows. By automating the syncing of robust technology data, the integration empowers teams to target the right accounts, reduce manual efforts, and optimize their go-to-market strategies.