DV Fraud Lab found an over 20% surge in new fraud schemes including an almost 60% increase in audio and video streaming fraud schemes and variants

• Overview of the Report: DoubleVerify ("DV"), a leading digital media measurement platform, previews findings from its eighth annual Global Insights Report.
• Scope of the Study: Analyzes media quality and performance trends across over one trillion impressions from more than 2,000 brands in 100 markets.

1. Key Findings

• Increase in Fraud Schemes:
  • 23% surge in new fraud schemes and variants in 2023.
  • Unprotected advertisers experienced a fraud/SIVT violation rate as high as 17%.
• Types of Violations:
  • Bot fraud, site fraud, app fraud, hijacked devices, nonhuman data center traffic, and injected ad events.
• Impact of Generative AI:
  • AI facilitates the falsification of data patterns, making fraud more sophisticated and harder to detect.

2. AI’s Role in Fraud

• Bot Fraud:
  • Targets streaming environments like CTV and audio.
  • AI generates thousands of authentic-looking user agents to simulate real user interactions.
• Evolution of Schemes:
  • Average bot fraud schemes targeting streaming platforms saw 269% more variants in 2023.
  • 58% increase in streaming fraud schemes and variants.
• Deceptive Tactics:
  • AI simplifies the creation of new websites for shell companies and apps with fake reviews.
  • Mobile app fraud investigations doubled due to AI-enabled falsification.

3. Combating Fraud with AI

• Good AI vs. Bad AI:
  • DV leverages AI to process vast data daily and assess impression quality.
  • Machine learning identifies trends and patterns that human analysts might miss.
• Statements from Experts:
  • Roy Rosenfeld, Head of the DV Fraud Lab, emphasizes the necessity of using AI to counteract sophisticated fraud schemes.

4. Methodology

• Data Analysis:
  • The report uses DV technology to analyze over one trillion impressions from 2,000 brands in 100 markets.
  • Covers video and display impressions across desktop, mobile web, mobile app, and CTV.
• Survey Insights:
  • Includes a global survey by Sapio, polling 1,000 advertisers across North America, LATAM, EMEA, and APAC.

• Importance of Vigilance:
  • The rise in sophisticated fraud schemes underscores the need for advanced AI tools to protect digital advertising.
  • As fraudsters evolve, the industry must continue to innovate and implement robust fraud prevention measures.
• Future Outlook:
  • Ongoing advancements in AI will play a critical role in maintaining the integrity of digital media and protecting advertisers from fraud.