HG Insights, a leading provider of data-driven insights for technology companies, has announced the launch of their native integration with HubSpot. The new HubSpot Connector syncs timely technology insights directly to a customer’s HubSpot CRM, enabling sales and marketing teams to understand their target companies with essential context effortlessly.

1. Integration Overview

• Purpose: Streamline the use of HG Insights data within HubSpot CRM.
• Benefit: Allows sellers and marketers to leverage HG Insights across platforms easily.

2. Quotes from Leadership

• Rohini Kasturi, CEO, HG Insights:
  • Emphasizes customer-driven development of the HubSpot integration.
  • Highlights the ease of connecting HG Insights with existing tech stacks.
• Gary Cottrell, GM & CPO, HG Insights:
  • Stresses the empowerment of companies with actionable insights within HubSpot workflows.

3. Importance of Data-Driven Targeting

• Targeting the right accounts with the right data is crucial for growth.
• Challenges: Handling millions of data points and aligning them with the appropriate companies.

4. Productivity Insights

• Statistics: 44% of employees at small and mid-sized businesses are not productive during their average workday.
• Repetitive tasks: 94% of employees perform time-consuming, repetitive tasks.

5. Features of the HubSpot Connector

• Automation: Adds rich intelligence to HubSpot companies, reducing manual data handling.
• Compatibility: Works with HubSpot Sales Hub and HubSpot Marketing Hub.
• Actionable Data: Coverage on over 4 million companies and 20,000+ installed technologies.
• Key Features:
  • Detailed technology installs with country-level specificity and verification dates.
  • Company insights for over 4 million entities and 20k+ products.
  • Flexible product selection based on Ideal Customer Profile.
  • Cross-functional alignment for marketing and sales.
  • Automatic data refresh and enrichment with nightly syncs.
  • Easy and fast setup within minutes.

6. Benefits of the Integration

• Create and segment account lists tailored to GTM motions.
• Target prospects early in their buyer’s journey with technology profile intelligence.
• Launch marketing campaigns with relevant messaging to dynamic audiences.
• Automate the process of bringing insights to HubSpot CRM, reducing manual work.
• Empower sales and marketing teams to work more efficiently and strategically.

7. Additional Integrations

• HG Insights also offers native integrations for Salesforce and LinkedIn Campaign Manager.

The HubSpot Connector by HG Insights revolutionizes the integration of data-driven insights into sales and marketing workflows. By automating the syncing of robust technology data, the integration empowers teams to target the right accounts, reduce manual efforts, and optimize their go-to-market strategies.