Significantly Improves Advertiser Performance

Viant Technology Inc., a leader in advertising technology, has unveiled the latest version of its AI Bid Optimizer. This significant upgrade reinforces Viant’s dedication to providing advanced AI tools that enhance advertisers' programmatic buying strategies.

1. Enhanced AI Bid Optimizer Features and Benefits

• Deep Learning Neural Network:
  • The upgraded optimizer is powered by a sophisticated deep learning neural network, trained on Viant’s extensive bid stream.
  • Capable of processing millions of requests per second, it ensures real-time, high-efficiency bidding.
• Performance Improvement:
  • Demonstrated a 100% performance improvement in a controlled test, compared to its predecessor.
  • Offers superior bid price discovery, real-time data processing, and predictive ad performance capabilities.

2. Client Testimonials and Case Studies

• Client Success:
  • Conor Finnegan, VP of Media Operations at Juice Media, reported media cost savings ranging from 24%-40% across different channels and campaigns.
  • Tripled performance in a specific client’s campaign by leveraging the AI Bid Optimizer.
• Industry Feedback:
  • Fabrizio Blanco, CTO at Viant, emphasized the importance of continually enhancing their products to boost efficiency and optimize advertising budgets.

3. Strategic Advantages of AI Bid Optimizer

• Optimized Advertising Efficiency:
  • As a buy-side only platform, Viant ensures the most efficient rates for its advertisers.
  • The updated model allows clients to maximize their advertising efficiency and effectiveness.
• AI-Powered Performance:
  • Utilizes advanced AI to maintain a competitive edge in the digital advertising landscape.
  • Provides actionable insights for data-driven marketing.

4. Technological Capabilities and Innovation

• Next-Gen AI Integration:
  • The AI Bid Optimizer integrates state-of-the-art AI technologies to process and analyze vast amounts of data in real-time.
• Programmatic Efficiency:
  • Sets a new benchmark for programmatic efficiency and performance, helping advertisers achieve optimal results.

5. Future Prospects and Market Impact

• Leading the Way:
  • Viant continues to pioneer advancements in programmatic advertising technology.
  • The AI Bid Optimizer positions Viant as a leader in the industry, driving the evolution of AI-driven advertising solutions.
• Commitment to Innovation:
  • Viant’s ongoing enhancements ensure they stay at the forefront of advertising technology, continually providing value to their clients.

Viant Technology Inc. has set a new standard in programmatic advertising with the launch of its next-generation AI Bid Optimizer. By harnessing advanced AI capabilities, Viant enables advertisers to achieve unprecedented efficiency and performance, solidifying its position as a leader in the advertising technology industry.