400+ assets and an ecosystem of 50+ partners delivering brand and business outcomes for leading B2C and B2B brands worldwide

Transformative generative AI-amplified marketing capabilities enabled by Infosys Topaz^™

• Announcement: Infosys, a global leader in digital services and consulting, unveils Infosys Aster™.
• Purpose: Infosys Aster™ is an AI-amplified marketing suite designed to enhance brand experiences, improve marketing efficiency, and drive business growth.

1. Key Features and Benefits

• Engaging Brand Experiences:
  • Utilizes technologies like Unreal Engine 3D, AR/VR/XR, and CGI modeling for immersive experiences.
  • AI-powered data platforms provide real-time insights and deepen omnichannel engagement.
  • Example: Created a digital ecosystem for an international racing giant, enhancing user engagement.
• Enhanced Marketing Efficiency:
  • Combines AI-amplified content and creative services with intelligent MarTech recommendations.
  • Centralizes and automates content and design operations to reduce campaign activation time and costs.
  • Example: Helped a global health-tech company streamline campaign management across 80+ markets.
• Accelerated Business Growth:
  • Integrates MarTech and enterprise systems for new sales and marketing value avenues.
  • AI-driven analytics increase customer lifetime value through personalized outreach and lead generation.
  • Example: A retail chain boosted sales with an app-based promotional loyalty program powered by AI insights.

2. Client Testimonials and Use Cases

• Global Brands Success:
  • Achieved up to 50% increase in repeat buyers.
  • Realized 30% improvement in marketing operation costs.
  • Saw a 40% increase in sales.
• Client Statements:
  • Satish H C, EVP and Co-head of Delivery, Infosys: Infosys Aster™ transforms clients into customer-champions and growth-partners.
  • Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys: AI amplifies capabilities to deepen brand experiences and drive effectiveness and efficiency.
  • Björn Schick, Chief Experience Officer, smart Europe GmbH: Infosys Aster™'s 3D digital twin platform enhances personalized customer journeys.
  • Tom Portman, Group VP, Online Transformation, ABB: AI raises the bar in personalized content delivery and engagement predictability.

3. Technical Capabilities and AI Integration

• Infosys Topaz™:
  • Infosys Aster™ uses Infosys Topaz™ for AI and gen AI capabilities, ensuring a 'responsible by design' approach.
• MarTech Stack:
  • Provides intelligent recommendations and insights to optimize marketing strategies in real time.
• Advanced Technologies:
  • Implements real-time Unreal Engine 3D, AR/VR/XR, and CGI modeling for cutting-edge digital experiences.

4. Industry Impact and Future Outlook

• Peter Bendor-Samuel, CEO, Everest Group:
  • Highlights the immense value of AI in driving hyper personalization and enhanced efficiencies.
  • Emphasizes the importance of partnering with tech-capable service providers like Infosys.
• Market Potential:
  • Infosys Aster™ positions Infosys as a leader in AI-driven marketing transformations.
  • Ensures businesses can leverage AI to meet evolving customer needs and market dynamics effectively.

5. Methodology and Proven Success

• Proven Track Record:
  • Infosys Aster™ backed by 350+ global awards, 20+ design studios, and 50+ partners.
  • Offers 400+ marketing assets including use cases, solutions, and platforms.
• WongDoody:
  • Infosys' creative digital innovation agency, brings expertise in creative consulting, experience design, and future-proof marketing.

• Strategic Advantage:
  • Infosys Aster™ offers a comprehensive AI-driven approach to modern marketing, ensuring brands can engage more deeply with customers while achieving efficiency and growth.
• Future Prospects:
  • As AI continues to transform the marketing landscape, Infosys Aster™ is well-positioned to help businesses stay ahead with innovative, data-driven solutions.