Native BigQuery integration enables direct data access and real-time customer activation

MessageGears, a leading data activation and engagement platform for enterprise brands, has achieved the Google Cloud Ready - BigQuery Designation. This milestone signifies a native integration with Google Cloud’s BigQuery, allowing marketers to harness the power of their data directly within BigQuery’s environment.

1. Google Cloud Ready - BigQuery Designation:

• MessageGears has achieved the Google Cloud Ready - BigQuery designation.
• The integration allows direct access to data within BigQuery.
• Aims to provide a cost-effective alternative to traditional Customer Data Platforms (CDPs).

2. Benefits of Integration:

• Advanced Segmentation: Utilize BigQuery’s analytics capabilities for detailed customer segments.
• Cross-Channel Campaigns: Execute and coordinate campaigns across multiple channels using BigQuery data.
• Real-Time Personalization: Tailor messages and offers based on real-time customer interactions and behaviors.
• Data Privacy and Security: Keep Personally Identifiable Information (PII) secure within the BigQuery environment.
• Extensibility Across Tech Stack: Benefit from a wide range of Google Cloud technologies.

3. Strategic Impact:

• Supports enterprises in building a composable CDP centered around BigQuery.
• Enables real-time data access without duplication or movement of data.
• Enhances collaboration between marketing and IT teams, reducing workloads and improving alignment.

4. Market Trends:

• Gartner® reports increasing enterprise adoption of cloud-based data warehouses.
• 70% of enterprises have deployed a cloud-based data warehouse; 16% are in the process.

5. Customer Success Stories:

• Enterprises like Expedia, Chewy, and KAYAK use MessageGears for comprehensive customer engagement.
• The platform enables brands to understand and engage customers throughout their journey.

6. CEO's Statement:

• Caroline Nash, Director of Partnerships at MessageGears, highlights the importance of real-time data access for creating successful marketing campaigns.

The Google Cloud Ready - BigQuery Designation underscores MessageGears’ commitment to providing innovative solutions for data activation and customer engagement. By integrating with BigQuery, MessageGears offers enterprise brands a powerful tool for leveraging real-time data to drive effective marketing strategies and enhance customer experiences.

Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV

Nexxen, a leading global advertising technology platform specializing in video and Connected TV (CTV), has announced a strategic partnership with Vevo, the world's foremost music video network. This collaboration aims to amplify Vevo’s programmatic footprint, providing advertisers with expanded access to Vevo’s premium CTV inventory.

1. Partnership Overview:

• Nexxen and Vevo Collaboration: Nexxen's supply-side platform (SSP) partners with Vevo to enhance programmatic advertising efforts.
• Expanded Access: Vevo’s inventory, including over 900,000 music videos, becomes more accessible to a wider range of advertisers.

2. Vevo’s Inventory and Reach:

• Extensive Library: Vevo’s collection includes 900,000+ music videos.
• Global Reach: Vevo garners approximately 25 billion views monthly across platforms like YouTube, the Vevo TV app, and FAST channels.

3. Benefits of the Partnership:

• Enhanced Programmatic Monetization: Nexxen's SSP boosts Vevo’s programmatic revenue through improved audience targeting and increased demand.
• Comprehensive Deal Capabilities: Offers direct relationships and self-service tools for advertisers.
• Expanded Audience Reach: Increases the scale of Nexxen’s quality content and enhances inventory value for Vevo.

4. Strategic Statements:

• John Rogers, Nexxen: Highlights the value of adding Vevo to Nexxen’s premium publishing partners, emphasizing the expanded reach and content quality.
• Rob Christensen, Vevo: Describes how the partnership opens up Vevo’s ad inventory to new buyers and drives programmatic business growth.

5. Market Impact:

• Programmatic Growth: Collaboration supports the growing trend of programmatic advertising in the CTV space.
• Advertiser Opportunities: Provides new opportunities for advertisers to engage with Vevo’s high-quality video content.

The partnership between Nexxen and Vevo marks a significant step forward in enhancing programmatic advertising capabilities and expanding access to premium CTV inventory. By leveraging Nexxen’s technology and Vevo’s extensive music video library, both companies aim to drive growth, improve audience targeting, and deliver valuable advertising solutions.

MetaRouter, a leader in server-side tag management and real-time event routing, has announced a new partnership with Zeotap CDP, a top Customer Data Platform (CDP) for Europe's most innovative brands. This collaboration combines MetaRouter's robust data routing capabilities with Zeotap's advanced CDP features, offering a powerful solution for secure, efficient customer data management tailored to European privacy standards.

1. Partnership Overview:

• Strategic Collaboration: MetaRouter and Zeotap CDP join forces to enhance customer data management and privacy for European businesses.
• Privacy-Centric Solution: The partnership offers a fully managed, private deployment option to address data privacy and compliance challenges.

2. Key Benefits:

• Enhanced Data Control: Companies can maintain complete control over third-party access to sensitive user data, with options to restrict MetaRouter and Zeotap from accessing certain information.
• Cost-Effective Solution: The collaboration provides a cost-efficient alternative to traditional data solutions that require expensive private cloud infrastructure.

3. How It Works:

• Seamless Integration: MetaRouter collects and translates identifiers, feeding enriched behavioral data into Zeotap’s CDP for actionable insights.
• Improved Data Collection:
  • 30-40% More Data: Increased behavioral data collection.
  • 60% Audience Increase: More addressable IDs for campaign activation.
  • Longer Cookie Persistence: Cookies persist for up to 12 months for stronger historical data.

4. Privacy and Compliance:

• Built-In Consent Management: Ensures data is collected with explicit and implicit consent, with advanced consent enforcement tools.
• GDPR Compliance: Data clusters deployed within Europe ensure compliance with stringent European data privacy regulations.

5. Key Features:

• Europe-Centric Data Storage: Ensures data sovereignty and compliance with GDPR.
• Enhanced Data Quality and Control: Provides a unified view of customer data and better vendor management.
• Seamless Data Integration: Offers a comprehensive integrations library for faster deployment.
• Better ID Resolution: Facilitates persistent identifiers for accurate customer behavior tracking.
• Enterprise-Level Data Governance: Role-based access enhances data allocation and marketing effectiveness.

6. Strategic Statements:

• Greg Brunk, MetaRouter: Emphasizes the importance of privacy and data control, offering a solution that balances business performance with compliance.
• Projjol Banerjea, Zeotap: Highlights the partnership’s advancement in customer data management, focusing on privacy-first and cookieless ecosystems.

The partnership between MetaRouter and Zeotap CDP represents a significant advancement in customer data management, combining robust data collection and privacy features with European compliance standards. By offering a unified, privacy-centric solution, this collaboration empowers businesses to navigate the complexities of modern data management while enhancing data quality, control, and compliance.

Brings in differentiated market positioning for transformative value creation

Innominds, a leading Digital and Product Engineering services company, has announced the appointment of Shyam Ananthnarayan as the new Head of Marketing. With a strong track record in brand building and digital marketing, Shyam is set to lead the company's marketing strategies and brand management efforts.

• Shyam Ananthnarayan's Role at Innominds:

  • Appointed as Head of Marketing.
  • Will oversee the company's brand management.
  • Aims to drive market-leading differentiation for Innominds.

• Previous Experience:

  • Former Chief Marketing Officer (CMO) at ITC Infotech.
  • Previously worked at Marlabs, contributing to brand development.
  • Recognized as one of India's top 100 digital marketers by Adobe.
  • Featured in Startup Lanes' top CMO list.

• Leadership Team Vision:

  • Shyam joins Innominds' leadership team to align with the company's vision.
  • Focus on adopting intelligence in product engineering.
  • Goal to disrupt the technology industry through innovative strategies.

• Shyam Ananthnarayan's Perspective:

  • Expresses excitement about contributing to Innominds' growth.
  • Believes Innominds is well-positioned to lead the AI-first transformation in the tech industry.
  • Passionate about building brands with a differentiated identity.

Shyam Ananthnarayan's appointment as Head of Marketing at Innominds marks a significant step in the company's journey towards becoming a leader in the digital and product engineering space. His extensive experience in brand building and his vision for an AI-first future align perfectly with Innominds' goals, setting the stage for continued innovation and growth.

Former Palo Alto Networks executive to bring further marketing and business development expertise to the enterprise business intelligence platform

Sigma, the only data analytics solution built natively for cloud scale, has announced the appointment of René Bonvanie to its Board of Directors. René, a seasoned technology and marketing expert, brings a wealth of experience in scaling enterprise tech companies and driving business success through innovative strategies.

• René Bonvanie’s Role at Sigma:

  • Appointed to Sigma's Board of Directors.
  • Brings extensive expertise in marketing and business development.
  • Known for scaling enterprise technology companies.

• Expertise and Career Highlights:

  • Former Founding Chief Marketing Officer at Palo Alto Networks.
  • Played a key role in Palo Alto Networks’ growth to over $3 billion in annual revenue.
  • Involved in the company’s initial public offering in 2012.
  • Held senior leadership roles at Serena Software, Salesforce.com, SAP, Business Objects, and VERITAS Software.
  • Ran marketing for Oracle’s technology business, including its database and developer programs.

• Sigma’s Strategic Vision:

  • Sigma is focused on modernizing data management, analysis, and utilization.
  • Bonvanie's appointment aligns with Sigma’s goal to lead in massive multiplayer business intelligence.
  • Sigma continues to fortify its leadership with new appointments including Christina Liu as CFO and Ali Harmer as General Counsel.

• René Bonvanie’s Perspective:

  • Expresses excitement about contributing to Sigma’s growth and leadership in data analytics.
  • Highlights Sigma's innovative approach to addressing modern enterprise needs.
  • Sees Sigma as a key player in the evolving data ecosystem and is eager to support its mission.

René Bonvanie's appointment to Sigma's Board of Directors is a significant milestone as the company continues to solidify its leadership in cloud-native data analytics. With his extensive background in scaling tech companies and driving marketing success, René is poised to contribute to Sigma's mission of transforming how enterprises manage and utilize data for strategic decision-making.

Cardlytics, Inc., a leading digital advertising platform, has announced the appointment of Amit Gupta as the new Chief Executive Officer, effective August 16, 2024. Gupta, who currently serves as the Chief Operating Officer and General Manager of Bridg, will also join the Cardlytics Board of Directors on the same date. He succeeds Karim Temsamani, who is stepping down to pursue another professional opportunity.

• Amit Gupta's Appointment:

  • Appointed as CEO of Cardlytics, effective August 16, 2024.
  • Will also join the Cardlytics Board of Directors.
  • Succeeds Karim Temsamani, who is stepping down.

• Leadership Endorsement:

  • Jack Klinck, Chair of the Cardlytics Board, expresses confidence in Gupta's leadership.
  • Gupta has been instrumental in Cardlytics' transformation and growth strategy.
  • His deep experience in product, technology, and industry relationships makes him the natural choice for CEO.

• Amit Gupta’s Vision:

  • Gupta is excited to lead Cardlytics at a critical inflection point.
  • Plans to build on the strong engineering and data-driven foundation laid during his tenure as COO.
  • Focuses on modernizing and evolving the tech platform and executing the revenue diversification strategy with Bridg.
  • Confident in delivering significant value to stakeholders.

• Karim Temsamani's Contributions:

  • Reflects on his tenure and the team’s accomplishments over the last two years.
  • Proud of the financial and legal challenges overcome, and investments made in new business opportunities.
  • Expresses confidence in Gupta to continue the company’s progress.

• Amit Gupta’s Background:

  • Joined Cardlytics in January 2023 as COO and General Manager of Bridg.
  • Led the launch of a new retail media product.
  • Previous roles include Head of Strategy and Operations for Global Partnerships at Stripe, and Director of Strategy, New Products, and Operations for Google’s Geo division.
  • Founder and CEO of several startups; began his career in Booz Allen Hamilton’s tech practice.
  • Educational background includes a B.S. in Electrical Engineering from The Ohio State University and an M.B.A. from NYU Stern School of Business.

Amit Gupta’s appointment as CEO marks a new chapter for Cardlytics as the company continues its journey of growth and innovation. With a strong foundation in engineering, data-driven strategies, and a clear vision for the future, Gupta is well-positioned to lead Cardlytics in delivering value to its stakeholders and maintaining its leadership in the digital advertising space.

Tiga.ai, a leader in artificial intelligence (AI) for B2B sales, announced the launch of its AI platform for go to market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai is reinventing GTM with the power of generative AI.

B2B selling is inherently complex, requiring nuanced human interactions that make capturing buyer attention a significant challenge. Traditional mass outbound methods have become less effective in this environment. Enter Tiga.ai, a pioneering platform that leverages generative AI to enhance 1:1 human-centric selling. Tiga.ai empowers sales organizations to sell more effectively by enabling targeted, signal-based selling that resonates with individual buyers.

• The Challenge in B2B Selling:

  • B2B selling involves complex, human-to-human interactions.
  • Capturing buyer attention is increasingly difficult.
  • Traditional mass outbound methods are no longer effective.

• Tiga.ai’s Innovative Solution:

  • Tiga.ai uses generative AI to enhance 1:1 human-centric selling.
  • Helps sales teams research target accounts and connect relationally with buyers.
  • Enables signal-based selling, tailored to individual buyer needs.

• CEO Andre Yee's Vision:

  • Advocates for 1:1 signal-based selling over traditional outbound methods.
  • Tiga.ai is designed to support account executives and strategic sales development reps (SDRs).
  • The AI platform identifies custom buyer signals and autonomously executes optimal sales plays.
  • The platform scales personalized sales efforts, making selling more effective.

• How Tiga.ai Works:

  • Trained on specific business content to identify relevant buying signals.
  • Generates personalized messaging based on these signals.
  • Equips B2B sellers to engage in meaningful, targeted conversations with buyers.

• Impact and Client Feedback:

  • Operationalized across several sales organizations since the beginning of the year.
  • Clients report up to 80% productivity gains by integrating Tiga.ai into daily workflows.
  • TJ Bramblett, Founder of Van Bram, highlights Tiga.ai's effectiveness in increasing meeting quality and automating personalized multi-channel sales plays.

Tiga.ai is redefining B2B selling by shifting the focus from ineffective mass outbound methods to personalized, signal-based selling. By leveraging the power of generative AI, Tiga.ai equips sales teams to connect more effectively with buyers, resulting in significant productivity gains and better-quality engagements. As B2B sales continue to evolve, Tiga.ai stands at the forefront, driving the future of human-centric, AI-powered selling.

Data-driven, AI-powered decision-making is now faster and easier for public sector adoption

MicroStrategy® Incorporated, a leader in AI-powered business intelligence, has announced that its FedRAMP authorized solution, MicroStrategy ONE for Government, is now available on AWS Marketplace. This development allows federal agencies to easily find, purchase, and deploy the industry-leading AI+BI platform on Amazon Web Services (AWS), streamlining the process for public sector customers to access powerful data-driven insights.

• MicroStrategy ONE for Government:

  • A managed software-as-a-service (SaaS) solution.
  • Built on a cloud-native architecture tailored for the public sector.
  • Addresses sophisticated security, data protection, governance, and privacy needs.
  • Available on AWS Marketplace for easy access and deployment by federal agencies.

• Key Features and Capabilities:

  • HyperIntelligence:
    • Provides immediate, actionable insights by hovering over specific keywords.
    • Enables quick access to critical information without needing complex queries.
  • Auto, the Generative AI Bot:
    • Allows users to ask questions in natural language.
    • Makes analytics data more accessible to non-technical users.
    • Enhances decision-making capabilities across the workforce.

• Benefits for Public Sector Customers:

  • Quick and easy purchasing and deployment through AWS Marketplace.
  • Empowers all levels of the workforce, including frontline workers, with AI-powered insights.
  • Helps users make faster, data-driven decisions.
  • Adheres to the complex requirements and regulations of government agencies.

• Strategic Partnership with AWS:

  • Strengthens the relationship between MicroStrategy and AWS.
  • Provides a seamless way for federal, state, and local officials to purchase and deploy MicroStrategy ONE.
  • Facilitates the use of AWS-allocated budgets for procurement.

• Executive Insights:

  • Mel Zeledon, Executive Vice President of Alliances and Transformation at MicroStrategy, emphasizes the platform’s ability to deliver secure, trusted data insights.
  • Highlights the ease of access and deployment through AWS Marketplace as a significant advantage for public sector customers.

The availability of MicroStrategy ONE for Government in AWS Marketplace marks a significant milestone in delivering AI-powered business intelligence to the public sector. By offering a FedRAMP authorized, cloud-native platform that meets the rigorous demands of government agencies, MicroStrategy continues to empower organizations to make faster, data-driven decisions. The seamless integration with AWS Marketplace further enhances the accessibility and deployment of this powerful solution, strengthening the strategic partnership between MicroStrategy and AWS.