Native BigQuery integration enables direct data access and real-time customer activation

MessageGears, a leading data activation and engagement platform for enterprise brands, has achieved the Google Cloud Ready - BigQuery Designation. This milestone signifies a native integration with Google Cloud’s BigQuery, allowing marketers to harness the power of their data directly within BigQuery’s environment.

1. Google Cloud Ready - BigQuery Designation:

• MessageGears has achieved the Google Cloud Ready - BigQuery designation.
• The integration allows direct access to data within BigQuery.
• Aims to provide a cost-effective alternative to traditional Customer Data Platforms (CDPs).

2. Benefits of Integration:

• Advanced Segmentation: Utilize BigQuery’s analytics capabilities for detailed customer segments.
• Cross-Channel Campaigns: Execute and coordinate campaigns across multiple channels using BigQuery data.
• Real-Time Personalization: Tailor messages and offers based on real-time customer interactions and behaviors.
• Data Privacy and Security: Keep Personally Identifiable Information (PII) secure within the BigQuery environment.
• Extensibility Across Tech Stack: Benefit from a wide range of Google Cloud technologies.

3. Strategic Impact:

• Supports enterprises in building a composable CDP centered around BigQuery.
• Enables real-time data access without duplication or movement of data.
• Enhances collaboration between marketing and IT teams, reducing workloads and improving alignment.

4. Market Trends:

• Gartner® reports increasing enterprise adoption of cloud-based data warehouses.
• 70% of enterprises have deployed a cloud-based data warehouse; 16% are in the process.

5. Customer Success Stories:

• Enterprises like Expedia, Chewy, and KAYAK use MessageGears for comprehensive customer engagement.
• The platform enables brands to understand and engage customers throughout their journey.

6. CEO's Statement:

• Caroline Nash, Director of Partnerships at MessageGears, highlights the importance of real-time data access for creating successful marketing campaigns.

The Google Cloud Ready - BigQuery Designation underscores MessageGears’ commitment to providing innovative solutions for data activation and customer engagement. By integrating with BigQuery, MessageGears offers enterprise brands a powerful tool for leveraging real-time data to drive effective marketing strategies and enhance customer experiences.