Tiga.ai, a leader in artificial intelligence (AI) for B2B sales, announced the launch of its AI platform for go to market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai is reinventing GTM with the power of generative AI.

B2B selling is inherently complex, requiring nuanced human interactions that make capturing buyer attention a significant challenge. Traditional mass outbound methods have become less effective in this environment. Enter Tiga.ai, a pioneering platform that leverages generative AI to enhance 1:1 human-centric selling. Tiga.ai empowers sales organizations to sell more effectively by enabling targeted, signal-based selling that resonates with individual buyers.

• The Challenge in B2B Selling:

  • B2B selling involves complex, human-to-human interactions.
  • Capturing buyer attention is increasingly difficult.
  • Traditional mass outbound methods are no longer effective.

• Tiga.ai’s Innovative Solution:

  • Tiga.ai uses generative AI to enhance 1:1 human-centric selling.
  • Helps sales teams research target accounts and connect relationally with buyers.
  • Enables signal-based selling, tailored to individual buyer needs.

• CEO Andre Yee's Vision:

  • Advocates for 1:1 signal-based selling over traditional outbound methods.
  • Tiga.ai is designed to support account executives and strategic sales development reps (SDRs).
  • The AI platform identifies custom buyer signals and autonomously executes optimal sales plays.
  • The platform scales personalized sales efforts, making selling more effective.

• How Tiga.ai Works:

  • Trained on specific business content to identify relevant buying signals.
  • Generates personalized messaging based on these signals.
  • Equips B2B sellers to engage in meaningful, targeted conversations with buyers.

• Impact and Client Feedback:

  • Operationalized across several sales organizations since the beginning of the year.
  • Clients report up to 80% productivity gains by integrating Tiga.ai into daily workflows.
  • TJ Bramblett, Founder of Van Bram, highlights Tiga.ai's effectiveness in increasing meeting quality and automating personalized multi-channel sales plays.

Tiga.ai is redefining B2B selling by shifting the focus from ineffective mass outbound methods to personalized, signal-based selling. By leveraging the power of generative AI, Tiga.ai equips sales teams to connect more effectively with buyers, resulting in significant productivity gains and better-quality engagements. As B2B sales continue to evolve, Tiga.ai stands at the forefront, driving the future of human-centric, AI-powered selling.