Advanced technology enables advertisers to drive reach and connections across the music video network’s premium inventory, especially on CTV

Nexxen, a leading global advertising technology platform specializing in video and Connected TV (CTV), has announced a strategic partnership with Vevo, the world's foremost music video network. This collaboration aims to amplify Vevo’s programmatic footprint, providing advertisers with expanded access to Vevo’s premium CTV inventory.

1. Partnership Overview:

• Nexxen and Vevo Collaboration: Nexxen's supply-side platform (SSP) partners with Vevo to enhance programmatic advertising efforts.
• Expanded Access: Vevo’s inventory, including over 900,000 music videos, becomes more accessible to a wider range of advertisers.

2. Vevo’s Inventory and Reach:

• Extensive Library: Vevo’s collection includes 900,000+ music videos.
• Global Reach: Vevo garners approximately 25 billion views monthly across platforms like YouTube, the Vevo TV app, and FAST channels.

3. Benefits of the Partnership:

• Enhanced Programmatic Monetization: Nexxen's SSP boosts Vevo’s programmatic revenue through improved audience targeting and increased demand.
• Comprehensive Deal Capabilities: Offers direct relationships and self-service tools for advertisers.
• Expanded Audience Reach: Increases the scale of Nexxen’s quality content and enhances inventory value for Vevo.

4. Strategic Statements:

• John Rogers, Nexxen: Highlights the value of adding Vevo to Nexxen’s premium publishing partners, emphasizing the expanded reach and content quality.
• Rob Christensen, Vevo: Describes how the partnership opens up Vevo’s ad inventory to new buyers and drives programmatic business growth.

5. Market Impact:

• Programmatic Growth: Collaboration supports the growing trend of programmatic advertising in the CTV space.
• Advertiser Opportunities: Provides new opportunities for advertisers to engage with Vevo’s high-quality video content.

The partnership between Nexxen and Vevo marks a significant step forward in enhancing programmatic advertising capabilities and expanding access to premium CTV inventory. By leveraging Nexxen’s technology and Vevo’s extensive music video library, both companies aim to drive growth, improve audience targeting, and deliver valuable advertising solutions.