MetaRouter, a leader in server-side tag management and real-time event routing, has announced a new partnership with Zeotap CDP, a top Customer Data Platform (CDP) for Europe's most innovative brands. This collaboration combines MetaRouter's robust data routing capabilities with Zeotap's advanced CDP features, offering a powerful solution for secure, efficient customer data management tailored to European privacy standards.

1. Partnership Overview:

• Strategic Collaboration: MetaRouter and Zeotap CDP join forces to enhance customer data management and privacy for European businesses.
• Privacy-Centric Solution: The partnership offers a fully managed, private deployment option to address data privacy and compliance challenges.

2. Key Benefits:

• Enhanced Data Control: Companies can maintain complete control over third-party access to sensitive user data, with options to restrict MetaRouter and Zeotap from accessing certain information.
• Cost-Effective Solution: The collaboration provides a cost-efficient alternative to traditional data solutions that require expensive private cloud infrastructure.

3. How It Works:

• Seamless Integration: MetaRouter collects and translates identifiers, feeding enriched behavioral data into Zeotap’s CDP for actionable insights.
• Improved Data Collection:
  • 30-40% More Data: Increased behavioral data collection.
  • 60% Audience Increase: More addressable IDs for campaign activation.
  • Longer Cookie Persistence: Cookies persist for up to 12 months for stronger historical data.

4. Privacy and Compliance:

• Built-In Consent Management: Ensures data is collected with explicit and implicit consent, with advanced consent enforcement tools.
• GDPR Compliance: Data clusters deployed within Europe ensure compliance with stringent European data privacy regulations.

5. Key Features:

• Europe-Centric Data Storage: Ensures data sovereignty and compliance with GDPR.
• Enhanced Data Quality and Control: Provides a unified view of customer data and better vendor management.
• Seamless Data Integration: Offers a comprehensive integrations library for faster deployment.
• Better ID Resolution: Facilitates persistent identifiers for accurate customer behavior tracking.
• Enterprise-Level Data Governance: Role-based access enhances data allocation and marketing effectiveness.

6. Strategic Statements:

• Greg Brunk, MetaRouter: Emphasizes the importance of privacy and data control, offering a solution that balances business performance with compliance.
• Projjol Banerjea, Zeotap: Highlights the partnership’s advancement in customer data management, focusing on privacy-first and cookieless ecosystems.

The partnership between MetaRouter and Zeotap CDP represents a significant advancement in customer data management, combining robust data collection and privacy features with European compliance standards. By offering a unified, privacy-centric solution, this collaboration empowers businesses to navigate the complexities of modern data management while enhancing data quality, control, and compliance.