FastSpring is excited to unveil a suite of new and upcoming B2B solutions designed to enhance sales and billing efficiency for B2B companies. From seamless Hubspot integration to advanced proforma invoice capabilities, these solutions aim to streamline operations and support both product-led and sales-assisted models.

1. Hubspot Integration: Manage Sales Where Your Team Already Works

• Overview: Simplifies operational management by automating data transfer between FastSpring and Hubspot.
• Key Benefits:
  • Integrated Marketing & Sales Automation: Combines FastSpring’s payment and subscription features with Hubspot’s CRM and email marketing tools.
  • Operational Efficiency: Automated flows between Hubspot and FastSpring enhance deal management and accelerate close rates.
• Learn More: Hubspot Integration Details

2. Proforma Invoice API: Automate Invoice Creation

• Overview: Automates the creation of proforma invoices based on existing estimates and pricing structures.
• Key Benefits:
  • Improved Customer Communication: Provides clear and transparent pricing before payment is requested.
  • Faster Renewal Cycles: Streamlines renewals and plan changes with automatically generated invoices.
• See How to Use: Proforma Invoices Guide

3. Subscription Co-Terming: Simplify Subscription Management

• Overview: Aligns renewal dates and consolidates payment methods or currencies into a unified entity.
• Key Benefits:
  • Streamlined Subscription Management: Consolidates subscriptions under a common identifier.
  • Enhanced Flexibility for Customers: Facilitates easier adjustments and unified management of subscriptions.
• Check Out: Subscription Management with FastSpring

4. Coupon & Discount Management Optimization: Automate Complex Rules

• Overview: Enhances coupon and discount management with automation of complex rules.
• Key Benefits:
  • Reduce Complexity: Automates complex discount rules to minimize manual oversight.
  • Consistency and Clarity for Customers: Ensures accurate application of discounts and availability of coupons.
• Learn More: Coupon and Discount Management

5. Upcoming Invoice APIs: Enhance Invoicing Automation

• Overview: Updates to the Invoice API improve automation of invoicing processes, reducing manual data entry and errors.
• Key Benefits:
  • Improved Automation: Streamlines invoicing via APIs, ensuring data consistency and reducing manual input.
  • Integration with Existing Systems: Seamlessly integrates with systems like Salesforce for efficient data handling.

FastSpring’s new B2B solutions are set to transform how companies manage sales and billing processes. With features like Hubspot integration, proforma invoices, and optimized coupon management, FastSpring offers powerful tools to enhance efficiency, improve customer experience, and streamline subscription management. Explore these solutions to optimize your B2B operations and drive business success.

Partnership Enhances Programmatic Media Buying Efficiency and Strengthens Targeting Strategies Beyond Third-Party Cookies

33Across, a leading addressable infrastructure provider for the open web, has announced a new partnership with Index Exchange, a major independent supply-side platform (SSP). This collaboration integrates 33Across’ advanced data capabilities with Index Exchange’s premium inventory, enhancing programmatic targeting strategies while navigating the cookieless future.

1. Partnership Overview

• Integration of Capabilities: Combining 33Across’ data solutions with Index Exchange’s premium inventory through Index Marketplaces.
• Objective: Strengthen programmatic targeting strategies beyond third-party cookies.

2. Benefits of the Partnership

• Premium Inventory Access: Media buyers can access high-performing inventory and targeted audiences through Index Marketplaces.
• Simplified Cookieless Media Buying: The partnership facilitates reaching desired audiences in a cookieless environment.
• Incremental Omnichannel Demand: Drives additional demand to media owners with global supply integrations.

3. 33Across’ Expertise

• Experience: Over a decade of experience in audience building using first-party data and alternative signals.
• Glossary Solution: Enables media buyers to activate sell-side audiences through curated deals on Index Marketplaces.
• Competitive Edge: Supports reach to targeted users in brand-safe environments.

4. Statements from Key Executives

• Paul Bell, President of 33Across: "Excited to bring our sell-side audience targeting capabilities to Index Exchange’s global marketplace, enhancing reach across desktop, mobile, and CTV environments."
• Alex Gardner, Chief Revenue Officer at Index Exchange: "This partnership enhances media buyers' ability to target valuable audiences efficiently at scale, crucial in today’s addressable audience landscape."

The partnership between 33Across and Index Exchange marks a significant advancement in programmatic advertising, offering media buyers enhanced targeting capabilities and access to premium inventory. By integrating 33Across’ data solutions with Index Exchange’s marketplace, this collaboration provides innovative solutions for cookieless targeting and helps advertisers connect with audiences across various platforms.

Mobiquity Technologies, Inc., a leader in next-generation data intelligence and advertising technologies, has announced an expansion of its strategic partnership with Adfuel Inc. This collaboration aims to leverage advanced data solutions and digital marketing expertise to enhance the digital presence of local businesses.

1. Partnership Overview

• Expansion Goals: Enhance local business marketing through Adfuel's digital marketing expertise combined with Mobiquity’s data solutions.
• Significance: This partnership aims to transform how local businesses engage digitally, integrating advanced technology with robust local print presence.

2. Collaboration with Our City Media

• Overview: Adfuel Inc. has partnered with Our City Media, which publishes eight magazines reaching up to 160,000 homes in several Florida cities.
• Impact: The partnership signifies a deeper digital engagement for Our City Media, enhancing their print presence with Mobiquity’s digital solutions.
• Objective: Empower local businesses to go digital effortlessly and cost-effectively, maintaining a strong community presence.

3. Benefits of the Partnership

• Enhanced Visibility: Local businesses will gain increased visibility and reach through a combination of print and digital strategies.
• Advanced Technology: Utilization of Mobiquity’s sophisticated data intelligence and advertising technology to drive digital transformation.
• Cost-Effective Solutions: Provides small businesses with affordable and impactful digital marketing solutions.

4. Statements from Key Executives

• Dean Julia, CEO of Mobiquity Technologies: "Our collaboration with Adfuel exemplifies the potential to expand all businesses involved, leveraging technology to boost digital presence."
• Daniel A. Pasco, CEO of Adfuel Inc.: "We are excited to support Our City Media and their clients with Mobiquity Technologies’ advanced technology, driving new heights in digital engagement."

5. About Mobiquity Technologies

• Company Overview: Mobiquity Technologies, Inc. is a Platform-as-a-Service (PaaS) provider specializing in advertising and data technology.
• Platforms: Includes Advangelists, Mobiquity Networks, AdHere, and MobiExchange, offering innovative programmatic advertising technologies and consumer insights.
• Capabilities: Provides automated ad management, multi-channel delivery, and consumer behavior insights.

The expanded partnership between Mobiquity Technologies and Adfuel Inc. marks a significant step forward in enhancing the digital marketing landscape for local businesses. By combining Mobiquity’s advanced data solutions with Adfuel’s expertise and Our City Media’s extensive local reach, this collaboration promises to deliver impactful digital strategies and improved visibility for businesses across Florida.

Stagwell, a network renowned for transforming marketing, has announced its acquisition of LEADERS, a Tel Aviv-based digital agency specializing in influencer marketing and social commerce, along with its SaaS platform, InfluencerMarketing.AI (IMAI). This acquisition enhances Stagwell Marketing Cloud's PRophet Comms Tech Suite, integrating advanced AI technologies for influencer marketing into its offerings.

1. Acquisition Overview

• Acquired Entities: LEADERS, a digital agency, and InfluencerMarketing.AI (IMAI), an AI-powered influencer marketing platform.
• Purpose: Enhance Stagwell's marketing technology suite with AI-driven solutions for influencer marketing.

2. LEADERS and IMAI Details

• Founders: Eran Nizri and Yehonatan Arami, established in 2017.
• Platform Capabilities: IMAI connects brands with over 300 million creators globally, offering campaign management tools, robust analytics, and sales prediction models.
• Clientele: Includes major brands like Nespresso, Samsung, Colgate-Palmolive, Coca-Cola, Playtika, Estée Lauder, and Superdry.

3. Strategic Benefits for Stagwell

• Enhanced Offerings: Integration of advanced AI technologies into Stagwell’s PRophet Comms Tech Suite.
• Global Expansion: Marks Stagwell’s first agency acquisition in Israel, supporting its substantial global expansion efforts.
• Industry Impact: Aims to redefine influencer marketing with cutting-edge technology and a global network.

4. Statements from Key Executives

• Mark Penn, Chairman and CEO of Stagwell: "The acquisition strengthens our Marketing Cloud with innovative AI solutions and marks a significant step in our global expansion."
• Aaron Kwittken, Founder and CEO of SMC's Comms Tech Suite: "The integration of LEADERS and IMAI will amplify our capabilities in digital and influencer marketing."
• Eran Nizri, CEO of LEADERS: "Joining Stagwell provides an opportunity to lead the influencer marketing industry into a new era with expanded resources and global reach."

5. Leadership and Integration

• Leadership Roles: Eran Nizri remains Group CEO, Itamar Gonsherovitz continues as CEO of LEADERS’ digital agency operations, and Yehonatan Arami will lead business development.
• Integration: LEADERS and IMAI will be integrated into Stagwell's Comms Tech Unit, enhancing its influencer and digital marketing strategies.

6. Recent Acquisitions

• 2024 Acquisitions: LEADERS is Stagwell’s seventh acquisition this year, following Team Epiphany, Sidekick, What's Next Partners, PROS, Business Traveller, and BERA.

The acquisition of LEADERS and IMAI by Stagwell marks a transformative milestone in enhancing its global influencer marketing capabilities. By integrating LEADERS' digital expertise and IMAI’s AI-powered platform into its PRophet Comms Tech Suite, Stagwell is set to lead the industry in digital marketing innovation and expand its global footprint.

Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles

Channel Factory, a leading global platform for brand suitability and contextual advertising, has announced three significant additions to its executive team: Luiz Felipe Barros as Global Chief Marketing Officer, Anudit Vikram as Global Chief Product and Technology Officer, and Nerissa Valdellon as Senior Vice President of Media Solutions. These strategic hires aim to enhance the company's mission to deliver media efficiency, effectiveness, and brand reputation while making a positive impact on business performance, people, and the planet.

1. Luiz Felipe Barros: Global Chief Marketing Officer

• Background: Brings extensive experience from AB InBev, Mercado Libre, and entrepreneurial ventures.
• Role: Will drive transformative marketing strategies to enhance business growth and brand reputation.
• Statement: "Channel Factory’s exclusive data and technology drive outstanding media efficiency and effectiveness, positively impacting business performance."

2. Anudit Vikram: Global Chief Product and Technology Officer

• Experience: Over two decades in business, advertising, and marketing technology, with previous roles at MediaMath, Dun & Bradstreet, Merkle, Yahoo!, and Microsoft.
• Responsibilities: Will lead product vision, drive market value, and build a top-tier technology team.
• Statement: "Balancing technological advancement with ethical practices is crucial, and Channel Factory excels in pushing the boundaries of AI, machine learning, and data analytics."

3. Nerissa Valdellon: Senior Vice President of Media Solutions

• Background: 20 years in digital advertising operations, with experience at Viant, Specific Media, and Adomni.
• Role: Focuses on enhancing product offerings, growing omnichannel strategies, and driving growth.
• Statement: "Protecting brand integrity while achieving performance-driven reach is crucial. Channel Factory’s commitment to brand-safe advertising aligns with my vision for innovation and performance."

4. Company Perspective

• Tony Chen, CEO and Founder of Channel Factory: Praises the new appointments, noting their expertise will drive media efficiency, innovation, and transformation in the media landscape.
• Impact: The additions of Barros, Vikram, and Valdellon are expected to bolster Channel Factory’s ability to support clients and push forward with new innovations in media solutions.

Channel Factory’s expansion of its executive team with Luiz Felipe Barros, Anudit Vikram, and Nerissa Valdellon marks a significant step forward in enhancing its capabilities in marketing, product technology, and media solutions. These appointments are set to drive further innovation and efficiency, positioning Channel Factory to better serve its clients and continue transforming the media landscape.

LootMogul, a leader in AI-powered sports marketing and technology, has unveiled a strategic enhancement of its core offerings. This evolution emphasizes advanced AI capabilities, cutting-edge sports technology, influencer marketing, and innovative snackable content through short-format games. The updates are designed to meet the evolving needs of Chief Marketing Officers (CMOs) seeking improved ROI on their marketing investments.

1. Revolutionizing Sports Marketing with AI

• AI Integration: LootMogul’s platform now utilizes advanced AI to enhance targeting precision, analytics, and engagement.
• Benefits: Increased conversion rates and improved customer retention through personalized content and automated processes.
• Target Audience: Brands, agencies, athletes, teams, leagues, and sports fans.

2. Focus on Sports Tech and Influencer Marketing

• Sports Tech: Introduction of Mogulx.ai to address the growing needs of sports organizations and fans.
• Influencer Marketing: Leverages a network of 397 brand ambassadors, including professional and college athletes, to offer authentic marketing connections and data-driven results.
• Strategy: Combining influencer-led marketing with advanced technology for effective audience engagement.

3. Introducing Snackable Content via Short-Format Games

• Text to Games: A new feature enabling users to create interactive, bite-sized games through simple text commands.
• User Engagement: Designed to enhance interaction and retention among sports communities, gamers, and esports fans.
• Impact: Provides immersive experiences and boosts user engagement with sports content.

4. Looking Forward

• Raj Rajkotia’s Statement: Emphasizes excitement about the new direction and commitment to staying ahead of industry trends.
• Future Outlook: The strategic enhancements are expected to drive significant growth for LootMogul, improve fan engagement, and boost monetization for athletes, brands, and ecosystem partners.

LootMogul’s latest upgrades to its AI-powered sports marketing platform mark a significant advancement in the field. By focusing on AI, sports technology, influencer marketing, and snackable content, LootMogul is set to redefine engagement and ROI in sports marketing. These strategic refinements will unlock new opportunities for brands, athletes, and fans, driving innovation and growth in the sports marketing industry.

Former CMO of Drata, Salesloft, and Alfresco to lead marketing for world’s largest software marketplace

G2, the world’s largest and most trusted software marketplace, has appointed Sydney Sloan as its new Chief Marketing Officer (CMO). With decades of experience in transformative growth for technology businesses, Sloan is set to bring her expertise to G2's leadership team.

Sydney Sloan's Previous Roles

• Drata: First-ever CMO, instrumental in Drata’s appearance on five of G2’s 2024 Best Software Awards lists and a top ranking on LinkedIn’s 2023 Top Startups.
• Salesloft: As CMO, scaled the company 10x in less than four years, expanded the marketing team, and contributed to a $2.3B valuation.
• Alfresco: Served as CMO.
• Adobe: Held multiple marketing leadership roles over a 17-year tenure.

Impact and Vision at G2

• CEO’s Perspective: Godard Abel, CEO and co-founder of G2, emphasizes the importance of having the right marketing leadership, especially in the age of AI.
• Leadership Fit: Sydney's experience in building and scaling go-to-market strategies for SaaS businesses and her passion for mentorship make her an ideal fit.
• Strategic Leadership: Her appointment follows recent CRO and CFO appointments, completing G2’s Executive Leadership Team.

Sydney Sloan's Broader Contributions

• Advisor Roles: Advisor for Scale Venture Partners and Limited Partner at Stage 2 Capital, advising on GTM strategy, brand, partnerships, customer journey, and employee culture.
• DEI Initiatives: A champion of DEI, Sloan is a Master Mentor at Women in Revenue, co-sponsor of WISE, and previously led Salesloft’s DEI program.
• Recent Recognition: Named a Top 100 Female B2B SaaS Pipeline Pioneer by SalesIntel.

Sydney Sloan’s Vision for G2

• B2B Software Evolution: Recognizes the radical evolution in B2B software buying and selling.
• Market Disruption: Sees G2 as positioned to disrupt the market further and become the ultimate resource for software and services buyers, sellers, and investors.
• Growth Journey: Committed to contributing to G2’s customer-centric culture while driving awareness and demand.

Sydney Sloan's appointment as G2’s CMO marks a significant step in the company’s journey towards global growth. Her extensive experience and dedication to marketing, mentorship, and DEI are set to propel G2 to new heights in the software marketplace.

Skai, a leading omnichannel advertising platform, has announced the promotion of Gil Sadeh to President. Sadeh, previously serving as Chief Growth Officer, will now oversee day-to-day global business operations, manage departmental leaders, and ensure alignment with the company’s vision and culture.

Sadeh’s New Role and Responsibilities

• Global Operations Oversight: Sadeh will handle daily global business operations.
• Departmental Management: Responsible for managing departmental leaders.
• Vision Alignment: Ensures company alignment with Skai’s vision and culture.

Skai’s Omnichannel Advertising Journey

• Platform Launch: Skai launched its omnichannel advertising platform in early 2023.
• SaaS Pricing Model: Introduced a new SaaS pricing model, marking a transformative journey.
• Strategic Role: Sadeh’s new role is pivotal in enhancing execution, streamlining operations, and prioritizing customer feedback.

Leadership and Impact

• CEO’s Perspective: Yoav Izhar-Prato, Skai’s CEO, highlights Sadeh’s integral role in guiding Skai’s future.
• Significant Contributions: Sadeh’s leadership has greatly impacted the organization.

Sadeh’s Vision and Commitment

• Team Accomplishments: Sadeh expresses pride in the achievements of Skai’s team.
• Building on Foundations: Committed to building on the strong foundation of Skai’s omnichannel platform.
• Customer Focus: Emphasizes staying attuned to customer needs and innovating around core growth agendas.
• Commerce Media Solutions: Focus on expanding full-funnel commerce media solutions.

Background and Experience

• Signals Analytics: Sadeh co-founded and was CEO of Signals Analytics, acquired by Skai in 2021.
• Market Intelligence: Pioneered AI-powered analytics for market intelligence.

Gil Sadeh’s promotion to President marks a significant step in Skai’s growth and strategic direction. His extensive experience and commitment to innovation and customer focus are expected to drive Skai’s global success in the omnichannel advertising space.