Enables Live Event Brands to Integrate Ticketing with SMS to Drive More Sales

Attentive, the leading AI-powered SMS and email marketing platform, has announced a strategic integration with Pogoseat, a mobile ticketing solutions provider. This partnership merges Attentive’s advanced marketing capabilities with Pogoseat’s text-to-buy functionality, creating a unified SMS program designed to maximize message performance and boost ticket sales for live events.

1. Integration Overview:

   • Seamless Ticket Purchases: Combines Attentive’s marketing power with Pogoseat’s text-to-buy technology.
   • Unified SMS Program: Enhances the buying experience and optimizes message performance for brands.
   • High Engagement Channel: SMS boasts a 98% open rate, making it ideal for last-minute ticket promotions.

2. Enhanced Buying Experience:

   • Personalized Calls-to-Action: SMS allows for targeted, real-time ticket offers and promotions.
   • Incremental Sales: Drives sales by promoting unsold tickets through a highly engaging channel.
   • Streamlined Process: Pogoseat’s seamless purchase flow integrates directly into Attentive’s SMS platform.

3. Leadership Quotes:

   • Amit Jhawar, CEO of Attentive: Highlights the value of SMS for timely updates and the benefits of integrating Text-to-Buy.
   • Kiran Patel, CEO of Pogoseat: Emphasizes the innovation and efficiency brought by the partnership.
   • Todd Pollock, SVP and Chief Ticketing Officer of Vegas Golden Knights: Shares excitement about enhanced fan engagement and sales opportunities.

4. Attentive’s Platform Strengths:

   • High-Performance SMS: Known for list growth tools, deliverability, compliance, and AI features.
   • Personalization: Offers true one-to-one personalization and boosts customer retention.
   • Fan Engagement: Used by sports and entertainment brands for real-time offers and alerts.

5. Pogoseat’s Innovations:

   • Text-to-Buy Pioneer: Certified with all major ticketing providers for instant ticket purchases and upgrades.
   • Enhanced Functionality: Supports last-minute sales, seat upgrades, and more.
   • Integration Benefits: Streamlines subscriber interactions and improves fan experience.

6. Impact and Future Outlook:

   • Client Benefits: Integration expected to enhance fan engagement and drive ticket sales.
   • Industry Impact: Sets a new standard for mobile ticketing and marketing integration.
   • Future Opportunities: Opens up new possibilities for real-time, personalized fan interactions.

The integration between Attentive and Pogoseat represents a significant advancement in ticketing and marketing, combining powerful SMS capabilities with seamless text-to-buy functionality. This partnership is set to transform how brands engage with fans and drive ticket sales, offering a more personalized and efficient purchasing experience.