Lumina by DMi Elevates Affiliate Measurement with Advanced Reporting, Cost Metrics for ROAS, and Tailored, Immediate Insights

DMi Partners, an award-winning performance marketing agency, proudly announces the launch of Lumina by DMi a groundbreaking platform aimed at transforming measurement and reporting for affiliate campaigns. Lumina is set to provide DMi’s clients with comprehensive, faster, and more insightful reports, enhancing data-driven decision-making in the digital marketing sector.

1. Current Challenges in Affiliate Marketing Measurement:

   • Market Growth: Affiliate marketing spending is projected to reach $27.78 billion by 2027.
   • Measurement Challenges: 84% of marketers prioritize improved measurement; obstacles include tracking difficulties, resource constraints, messy data, and inadequate reporting.
   • Need for Precision: Accurate measurement is critical amid evolving consumer behaviors, fragmented media, and strict privacy regulations.

2. How Lumina by DMi Works:

   • Advanced Reporting Capabilities: Integrates cost metrics for comprehensive Return on Ad Spend (ROAS) and profitability reporting.
   • Tailored Data Products: Offers streamlined access to valuable insights, unlike GA4’s custom report requirements.
   • Future Enhancements: Plans to integrate proprietary tools, AI features, and additional data streams, expanding the platform’s capabilities.

3. Key Features of Lumina by DMi:

   • Cost Metrics Integration: Provides detailed ROAS and profitability reporting.
   • Enhanced Reporting: Offers detailed, easy-to-access reports tailored for affiliate clients.
   • Deeper Insights: Enhances data organization for profound performance insights and continuous improvement.
   • Rich Collaboration: Enables joint analysis between DMi and clients for optimized strategies and priorities.
   • Future Integrations: Will include reporting for email, search, and social channels, and additional data sources like GA4.

4. Leadership Quotes:

   • Patrick McKenna, CEO of DMi Partners: Highlights Lumina as a revolutionary tool that sets a new benchmark for affiliate measurement and surpasses traditional tools.
   • Kevin Dugan, VP of Analytics & Marketing Intelligence: Emphasizes the platform’s role in delivering advanced technology and better client data insights.
   • Kyle Bruccaleri, Marketing Leader for Negative Underwear: Praises Lumina for its efficiency and value in performance reporting.

5. Looking Ahead with Lumina by DMi:

   • Current Status: Lumina is a complimentary add-on for DMi clients.
   • Future Plans: Exploring external availability and enterprise-level data products for select clients.
   • Commitment to Innovation: DMi Partners aims to advance digital marketing through Lumina, establishing new standards in affiliate campaign measurement.

The launch of Lumina by DMi represents a significant leap forward in affiliate campaign measurement. With its advanced reporting capabilities, tailored insights, and collaborative features, Lumina is poised to revolutionize how brands approach affiliate marketing, setting a new standard for the industry.