Vrtly, the leading Point-of-Care (POC) ad platform for Medical Aesthetics, proudly announces the launch of its smart TV apps. This innovation enhances how practices and brands engage with patients, providing seamless access to high-quality digital content and enabling instant screen activation.

Key Features and Benefits

• Enhanced Connectivity: Robust connectivity of smart TV apps minimizes disruptions in streaming content.
• Streamlined Onboarding: Setting up the Vrtly smart TV app is as easy as downloading Netflix, with no hardware required.
• Real-Time Updates: Advertisers can update content in real-time across thousands of Medical Aesthetics practices.
• Comprehensive Control: Practices maintain complete control over the advertising content that streams on their screens.
• Cost-Effective Solution: Vrtly offers a free solution for practices, addressing all in-practice marketing needs.

Availability and Compatibility

• Wide Availability: The Vrtly app is available on over 90% of smart TVs, including Roku, Amazon Fire TV, Google Play, and Samsung TVs.
• Latest Technology: Ensures practices have access to the latest technology to optimize marketing strategies.

Impact on Patient Experience

• Elevated Patient Engagement: Practices and advertisers can provide relevant and engaging content that influences treatment decisions.
• Seamless Integration: Instant screen activation ensures a smooth and engaging patient experience.

Expert Insights

• Chief Product Officer’s Statement: Joe Schooler, Chief Product Officer at Vrtly, emphasizes the dual improvement in platform functionality and user accessibility.
• Goal Achievement: The launch aligns with Vrtly’s goal of making impactful patient engagement more accessible and effective.

Vrtly’s introduction of smart TV apps marks a significant advancement in Medical Aesthetics marketing. By offering enhanced connectivity, streamlined onboarding, real-time updates, and comprehensive control, Vrtly empowers practices and advertisers to elevate patient engagement and optimize marketing strategies effectively.

Specifically Designed for Mid-Market RIAs, Banks, and Credit Unions to Streamline Advisor Marketing Efforts and Drive Growth

FMG Suite, a leading SaaS company specializing in marketing software for financial advisors, has launched the Marketing Suite Business Edition. This comprehensive product is designed specifically for mid-market financial firms, including RIAs, banks, and credit unions, addressing their unique challenges in managing multi-advisor marketing efforts, compliance, and client engagement.

Addressing Mid-Market Challenges

• Identified Opportunity: FMG's market research highlighted a gap in existing offerings for mid-sized firms, which are often not well-served by products aimed at smaller retail or larger enterprise clients.
• Tailored Solution: Marketing Suite Business Edition bridges this gap by providing essential tools tailored to the specific needs and complexities of mid-sized institutions.

Key Features of Marketing Suite Business Edition

• Advisor Licenses: Includes five workspaces (advisor licenses) with an option to add up to 30 for larger teams.
• Contact Capacity: Accommodates up to 100,000 marketing contacts to meet mid-market needs.
• Content Distribution: Enhanced Publisher tool streamlines content sharing across advisors.
• Dedicated Support: Personalized assistance ensures a seamless user experience.
• Enhanced Security: Access to streamlined risk assessments, SOC II reports, and Single Sign-On (SSO) options simplifies compliance.

Benefits for Mid-Market Firms

• Multi-Advisor Publishing: Enables multiple advisors within an RIA, bank, or credit union to publish client-approved, timely content across all marketing channels.
• Compliance Streamlining: Simplifies the compliance process for advisors and internal compliance teams.
• Increased Client Engagement: Delivers timely, relevant, and personalized content to end-clients.
• Advisor Recruiting and Retention: Provides a value proposition that contributes to advisor recruiting, retention, and organic growth.

Cost-Effective Growth Solution

• Affordable Pricing: Marketing Suite Business Edition is available for a monthly fee of $1,199 with a one-time setup fee of $1,500.
• Simplified Features: Offers complex features in a simplified manner to facilitate efficient operation and growth within the mid-market segment.

Expert Insights

• Chief Product Officer’s Statement: Dave Christensen emphasizes FMG's understanding of the needs and goals of mid-market firms, highlighting the company's commitment to leveraging marketing technology for business growth.
• CEO’s Perspective: Scott White discusses FMG’s investment in mid-market technology and the enhanced ability to provide scalable and easy-to-use solutions.

The launch of FMG Suite's Marketing Suite Business Edition marks a significant advancement for mid-market financial firms. With tailored features and benefits, FMG Suite is set to empower RIAs, banks, and credit unions to enhance compliance, streamline marketing efforts, and engage clients more effectively.

From the company co-founded by World Wide Web inventor Sir Tim Berners-Lee, the multi-purpose Data Wallet solution encourages new uses of data with flexible controls and secure sharing.

Today, Inrupt, the leading provider of enterprise-grade software for the web, announced the launch of its Data Wallet. This innovative technology allows enterprises and governments to give their customers and citizens digital wallets for their data, fostering innovative and impactful digital experiences.

Market Evolution and Demand

• Growing Adoption: By 2026, over 60% of the world's population is expected to use digital wallets regularly.
• Broader Applications: More than half of consumers show interest in using digital wallets for various purposes beyond financial transactions.
• Current Market Limitations: The market is dominated by Big Tech vendors focusing primarily on financial transactions.

Inrupt’s Data Wallet Technology

• Interoperable Solution: Inrupt's Data Wallet accepts a wide variety of data types and simplifies user consent for data access.
• User-Centric Approach: As the web shifts towards personal data management, Inrupt's Data Wallet aligns with the Web 3.0 era of empowered individuals.

Key Features and Benefits

• Enhanced Data Management: Users gain transparency and control over their personal data.
• Organizational Opportunities: Organizations can improve customer relationships and leverage data for better services and experiences.
• Compliance Assurance: Ensures organizations comply with data regulations through user-consented data access.

Leadership Insights

• Sir Tim Berners-Lee’s Vision: Web 3.0 focuses on personal data empowerment, with Data Wallets as fundamental tools.
• John Bruce’s Strategy: Inrupt's Data Wallet simplifies organizational integration and enhances user experiences with valuable, relevant data.

Global Standardization and Interoperability

• EU’s Digital Identity Wallet: Demonstrates the benefits of standardized and interoperable digital wallets.
• Multi-Purpose Utility: Access and verify government-issued credentials and other important data across borders.

Technological Foundation

• Enterprise Solid Server (ESS): Powers Inrupt’s Data Wallet, enabling easy reuse of personal data in various apps and services.
• Consent Management: Ensures users’ data is used as intended, maintaining trust and regulatory compliance.

Future Implications

• Expanded Use Cases: Digital wallets will become the main interface for data sharing, management, and collaboration.
• Osmar Olivo’s Perspective: Standardization with Solid infrastructure enhances flexibility and security across sectors.
• John Bruce’s Commitment: Inrupt aims to democratize technology benefits, ensuring Data Wallets serve the many, not just the few.

Inrupt’s Data Wallet represents a significant advancement in digital experiences and data management. By providing a secure, user-centric approach to personal data, Inrupt empowers individuals and organizations to navigate the evolving digital landscape with confidence and innovation.

With Partners Like Uber Eats, DoorDash, and Deliveroo, Pulse Provides Actionable Insights, Real-Time Alerts, and Comprehensive Tools for Improved Visibility, ROI, and Marketplace Position

Deliverect, the leading global food tech SaaS company, has launched Pulse, a powerful marketing intelligence platform designed to empower restaurants with the insights and tools needed to improve visibility and ROI. By integrating with major delivery platforms such as Uber Eats, DoorDash, and Deliveroo, Pulse provides critical operational and competitive intelligence to help restaurants increase order volume and optimize marketing efforts.

The Growing Online Food Delivery Market

• Market Size and Forecast: The U.S. online food delivery market reached nearly $350B in revenues in 2024, with $95B from meal delivery. It's forecasted to exceed $500B by 2028.
• Marketing Challenges: Despite the market's growth, restaurants struggle to allocate marketing budgets effectively across multiple channels due to a lack of clear insights into store performance, competitive benchmarks, market dynamics, and genuine ROI.

Introducing Pulse: Features and Benefits

• Comprehensive Overview: Pulse allows users to oversee their entire estate and multiple stores across various channels, providing a consolidated performance view. Real-time alerts and trend tracking enable informed decision-making and swift responses to changing conditions.
• Store Insights: Pulse’s Marketplace Optimization (MPO) score aggregates competitor data, including online rates, menu audits, delivery times, and overall ratings, to issue a unified performance score. This helps pinpoint areas needing attention, empowering strategic marketing decisions for organic success.
• Competitive Intelligence: Pulse offers unmatched insights into competitor marketing tactics and offers, facilitating smarter marketing strategies for better ROI. Real-time alerts, store health metrics, and trend changes enable restaurants to respond swiftly to competitor actions.
• All-in-One Marketing Management Tool: Pulse centralizes campaign management across multiple channels, providing critical insights into ROI/ROAS. This eliminates the need for restaurant marketers to log into individual delivery apps or work with account managers unfamiliar with their business.

Strategic Partners and Success Stories

• Key Partnerships: Deliverect partners with strategic platform partners and restaurant customers like Burger King, Little Caesars, and Pret A Manger.
• Proven Success: Deliverect has processed over 600M orders globally and has been shown to increase sales by 96%.

Leadership Insights

• Zhong Xu’s Vision: Deliverect CEO and co-founder Zhong Xu highlights the challenge of marketing across multiple third-party apps and how Pulse centralizes store performance and competitive insights to optimize marketing strategies, improve visibility, and manage spend effectively.

Deliverect's Pulse represents a significant advancement in marketing intelligence for restaurants. By providing comprehensive insights and a centralized platform, Pulse empowers restaurants to navigate the crowded delivery landscape, optimize marketing efforts, and achieve greater success.

A Transformative Approach to Privacy Rights Process Design and Fulfillment

Ketch, a leading Data Permissioning Platform for privacy operations and data mobilization, has announced the general availability of its No-Code Rights Automation product. This innovative solution is designed to simplify the process for non-technical teams to comply with consumer data requests for deletion and access, from receiving the request to fulfilling it, all without requiring technical skills.

The Need for No-Code Rights Automation

• Empowering Non-Technical Teams: Modern privacy laws empower consumers, known as “data subjects,” to request access to or deletion of their personal data. For data-driven brands, fulfilling these requests manually is a time-consuming and complex process. Ketch’s No-Code Rights Automation provides a streamlined solution.
• Market Differentiation: The no-code solution for data subject rights (DSR) request automation is unique in the data privacy software market. It eliminates the need for assigning manual tasks, automating both the processes and the tasks involved.

Key Features and Innovations

• Drag-and-Drop Workflow Designer: The visual workflow builder allows non-technical stakeholders to use icons representing tasks, stakeholders, systems, and actions to create customized DSR workflows, including data redaction, identity verification, and system activity automation.
• Infinite Customization: Supports business process requirements with automated, dynamic decision-making using variables populated from databases, third-party systems, employees, and consumers.
• Customizable Rights Experiences: Enables the creation of consumer request interfaces on frontend digital properties, connecting consumer digital identifiers across vendor and partner systems for a complete data profile.
• Extensive Integration Library: Facilitates automated DSR fulfillment in internal data systems and third-party apps, configurable by non-technical stakeholders within minutes.
• Open Developer Tooling: Includes APIs and webhooks for custom and complex use cases, ensuring unlimited support for any business process adaptation.

Testimonials and Industry Impact

• Vivek Vaidya’s Vision: "Ketch No-Code Rights Automation is a leap into the future of modern privacy management," said Vivek Vaidya, Ketch Co-founder and CTO. "Our solution automates both the process and the tasks themselves with software, configurable by non-technical teams."
• Customer Success: Adam Keephart, Senior Director of Information Security at TIME, stated, "Ketch No-Code Rights Automation did more than streamline our processes—it enabled us to fundamentally redesign how we handle DSRs. With unparalleled options for task routing, system integration, and automation, Ketch modernizes our Privacy Program and positions us for continued success as privacy compliance evolves."

Ketch’s No-Code Rights Automation product represents a significant advancement in data privacy management. By empowering non-technical teams with a visual workflow builder and extensive integration capabilities, Ketch ensures that businesses can efficiently comply with consumer data requests, enhancing their privacy programs and positioning them for ongoing regulatory success.

SafeGuard Privacy helps TransUnion scrutinize third-party data providers’ adherence to regulations

TransUnion has announced a strategic partnership with SafeGuard Privacy to streamline compliance vetting for marketers when selecting third-party audience vendors. This collaboration aims to ensure that data providers meet stringent privacy and regulatory standards, enhancing trust and security in the evolving marketplace.

The Evolving Landscape of Audience Data

• The Need for Reliable Data Providers: As marketers strive to expand their reach to high-value audiences, they increasingly rely on third-party data providers to supplement their first-party data assets. However, with legacy marketplaces closing and the market evolving, the reliability and compliance of current audience solutions are under scrutiny.
• TransUnion’s Commitment: Through the TruAudience Data Marketplace, TransUnion offers access to thousands of reliable audiences powered by industry-leading identity capabilities. This platform ensures that data can be activated quickly and securely across nearly 200 endpoints.

The Role of SafeGuard Privacy

• Ensuring Compliance: SafeGuard Privacy's partnership with TransUnion involves rigorous evaluation of data providers for privacy and compliance, encompassing all state and federal regulations. This initiative aims to provide marketers with peace of mind when selecting data partners.
• Expert Insights: "We have worked with TransUnion for many years because of our shared emphasis on the responsible use of consumer data," said Rachel Gantz, managing director at Proximic by Comscore. This collaboration underscores the importance of privacy-centric audience targeting.

Key Features of the Partnership

• Data Diligence Questionnaire: To facilitate this compliance process, TransUnion and SafeGuard Privacy have developed a comprehensive data diligence questionnaire. This tool, combined with SafeGuard Privacy's state law assessments, allows data providers to easily share their compliance information.
• Enhanced Market Confidence: "Compliance can be complicated and resource-intensive to maintain," said Richy Glassberg, co-founder and CEO of SafeGuard Privacy. This partnership aims to modernize privacy diligence to keep pace with evolving regulations.

Benefits for Advertisers and Data Providers

• Extensive Reach: The TruAudience Data Marketplace reaches over 80 million streaming US households, offering over 55,000 audiences from more than 50 data providers. This platform allows advertisers and publishers to explore, combine, and activate audiences within their chosen DSPs, SSPs, and ad servers.
• Sustainable Audience Solutions: Gareth Davies, SVP of product management at TransUnion, highlighted the company's long-standing commitment to high standards. With SafeGuard Privacy's support, TransUnion continues to provide sustainable audience solutions that adhere to comprehensive state and privacy laws.

The partnership between TransUnion and SafeGuard Privacy marks a significant step towards ensuring compliance and trust in the data marketplace. By leveraging SafeGuard Privacy’s expertise, TransUnion can confidently offer compliant, privacy-centric audience targeting solutions that cater to the evolving needs of marketers.

• Latest Illustrator and Photoshop releases accelerate creative workflows, save pros time and empower designers to realize their visions faster

• New Firefly-enabled features like Generative Shape Fill in Illustrator along with the Dimension Tool, Mockup, Text to Pattern, the Contextual Taskbar and performance enhancement tools accelerate productivity and free up time so creative pros can dive deeper into the parts of their work they love

• Photoshop introduces all-new Selection Brush Tool and the general availability of Generate Image, Adjustment Brush Tool and other workflow enhancements empowering creators to make complex edits and unique designs

Adobe has unveiled significant advancements in its flagship design applications, Adobe Illustrator and Adobe Photoshop. These updates aim to streamline creative processes, offering professionals more control and efficiency in their workflows. The latest releases bring innovative tools that support designers and illustrators from ideation to production, enhancing the creation of brand graphics, logos, icons, product packaging, marketing materials, and more.

New Features in Adobe Illustrator

• Generative Shape Fill (Beta): This new feature allows designers to add detailed vectors to shapes using text prompts in the Contextual Taskbar. Powered by the Firefly Vector Model (Beta), it offers increased speed, precision, and power.
• Dimension Tool: Enables precise plotting for projects like packaging design, architectural drawings, and fashion patterns.
• Mockup (Beta): Simplifies the creation of high-quality visual prototypes for various objects, adjusting art to fit real-life curves and edges automatically.
• Text to Pattern (Beta): Speeds up the creative process by allowing designers to generate and scale customized vector patterns using text prompts.
• Style Reference: Assists in quickly editing and scaling vector creations in a unique style.
• Enhanced Selection Tools: Including the Enclosed Rectangular Marquee Selection for more precise object selection in intricate designs.
• Retype: Converts static text to live, editable text, simplifying font identification.
• Enhanced Pan and Zoom: Offers up to 10 times faster navigation for complex documents.
• Contextual Taskbar: Provides relevant next steps in the design process, accelerating workflows.

New Features in Adobe Photoshop

• Selection Brush Tool: Makes selecting, compositing, and applying filters more intuitive.
• Adjustment Brush Tool: Enables non-destructive adjustments to specific image portions.
• Generate Image: Powered by the Adobe Firefly Image 3 Model, this feature helps jumpstart ideation and creation directly in Photoshop.
• Enhanced Detail in Generative Fill: Delivers sharper and more detailed large-format images.
• Enhanced Type Tool: Offers faster ways to create bulleted and numbered lists, with improvements in the Contextual Taskbar for shape and object rotation.

Enhancing Productivity and Precision

These updates cater to various creative disciplines, from graphic design and fashion to interior design and digital illustration. The new tools enhance productivity by speeding up tedious tasks, allowing designers to focus more on creative aspects like ideation and iteration. Adobe Firefly, an AI-powered assistant, supports these innovations, offering new levels of creative control and efficiency.

Commitment to Creator-Friendly AI

Adobe remains committed to supporting the creative community through responsible AI integration. The company adheres to AI Ethics principles, ensuring accountability, responsibility, and transparency. Key commitments include:

• Respecting Creators’ Rights: Adobe does not train AI on customer content.
• High-Quality AI Models: Adobe Firefly provides creator-centric generative AI models, safe for commercial use and trained on licensed and public domain content.
• Integration into Workflows: Firefly is built into existing tools like Photoshop, Illustrator, Adobe Express, Substance 3D, and InDesign, enhancing productivity.
• Content Credentials: Efforts to protect creators through attribution and content provenance continue to evolve.

Adobe's latest updates to Illustrator and Photoshop introduce powerful tools and features that significantly enhance creative workflows. By integrating AI in a creator-friendly manner, Adobe ensures that its tools remain at the forefront of innovation, supporting designers and illustrators in bringing their creative visions to life with greater efficiency and control.

At Mailchimp’s inaugural flagship Australian event, From: Here, To: There, held in Sydney, Intuit Inc. unveiled two significant innovations aimed at empowering Australian marketers. The new features include SMS marketing functionality and an expanded integration with Canva, designed to streamline marketing efforts and enhance design workflows.

SMS Functionality for Australian Marketers

• Enhanced Omnichannel Marketing: Mailchimp’s new SMS marketing solution integrates seamlessly with email campaigns on a single platform, offering Australian marketers a unified view of customer engagement. This integration allows for more coordinated and effective subscriber campaigns, improving ROI through a centralized dashboard.
• Comprehensive Customer Profiles: By consolidating data sources into detailed customer profiles, Mailchimp SMS enables automated cross-channel nurturing and a refined audience connection matrix.
• Proven ROI: U.S. Mailchimp SMS users have reported up to 16x ROI within the first three months of their initial SMS campaign. The introduction of SMS marketing in Australia is set to help local businesses achieve similar success with robust omnichannel strategies.

Expanded Canva Integration

• Seamless Design Workflow: The expanded partnership with Canva brings new functionality to Mailchimp users, allowing automatic synchronization of image folders and files between Canva and Mailchimp. This update eliminates the need for manual updates and streamlines the design process.
• Embedded Design Tools: Users can now access “Edit with Canva” directly within Mailchimp’s email builder. This feature simplifies the editing process, allowing users to update images in Mailchimp with changes made in Canva, facilitating a more efficient workflow.
• Enhanced Collaboration: The integration underscores Mailchimp’s commitment to providing powerful design tools, helping users create engaging email campaigns with ease and creativity.

Statements from Leaders

• Anthony Capano, Regional Director for ANZ at Intuit Mailchimp: “The integration of email and SMS into one platform gives our Australian customers a complete view of their audiences, enhancing customer loyalty and providing a competitive edge. Our expanded partnership with Canva simplifies the design workflow, ensuring consistent branding across channels.”
• Ken Chestnut, Global Head of Ecosystem at Mailchimp: “Expanding our partnership with Canva allows us to offer a more seamless design experience, helping marketers create beautiful and effective email campaigns effortlessly.”
• Anwar Haneef, Head of Ecosystem at Canva: “We’re thrilled to deepen our integration with Mailchimp, providing users with intuitive tools to craft engaging emails and achieve their marketing goals.”

These innovations build on Mailchimp’s recent preview of its revenue intelligence technology, which leverages predictive and generative AI models to offer marketers proactive opportunities for revenue growth. With these updates, Mailchimp continues to enhance its platform, supporting Australian marketers with cutting-edge tools and technology.