New Technology Integration And Verified Pinterest Merchant Status Expand Addressable Market

Verb Technology Company, Inc., the driving force behind MARKET.live, has announced a major technology integration with Pinterest. This collaboration leverages Pinterest's extensive user base to enhance MARKET.live's social shopping platform, providing a seamless and trusted shopping experience directly within Pinterest.

1. Integration Overview:

   • VERB and Pinterest have completed a strategic technology integration.
   • The integration taps into Pinterest’s 500 million monthly active users, expanding MARKET.live's reach and influence.

2. Verified Merchant Status:

   • MARKET.live has achieved Pinterest’s Verified Merchant Program (VMP) status.
   • The VMP provides a blue checkmark, signaling trust and credibility to Pinterest users.
   • This status allows MARKET.live to showcase its brand as vetted and reliable, enhancing user confidence in purchasing decisions.

3. Key Features and Benefits:

   • Seamless Shopping Experience: Users can explore, shop, and purchase products without leaving Pinterest.
   • Simultaneous Livestreaming: MARKET.live allows clients to broadcast livestreams and shoppable video content across multiple social platforms.
   • Enhanced Visibility: Verified Merchants’ Pins appear organically to users searching for products, boosting revenue opportunities.

4. Impact on Brands:

   • The integration is particularly beneficial for consumer brands, especially in the beauty industry.
   • Brands can reach larger audiences and increase sales conversions with enhanced social shopping features.

5. Statements from Leadership:

   • Rory J. Cutaia, VERB CEO: Highlights the benefits of the integration for brands and users, emphasizing seamless shopping and enhanced reach.
   • Cutaia on Future Prospects: Expresses excitement about the growth and innovation potential from the partnership with Pinterest.

6. Market Implications:

   • The collaboration signifies a significant advancement in the U.S. social shopping landscape.
   • It underscores the growing adoption of social shopping and its impact on consumer purchasing behavior.

The integration of MARKET.live with Pinterest marks a significant milestone in social shopping, offering brands an enhanced platform to connect with consumers and drive sales. As a Verified Merchant, MARKET.live is well-positioned to leverage Pinterest's expansive user base and drive innovation in the social shopping space.