Nativo, a platform known for enhancing brand engagement through content, has introduced Brand Rank, a groundbreaking feature designed to streamline brand health measurement. This new tool simplifies the evaluation of content impact on brand perception, offering a single, comprehensive metric that replaces costly and infrequent brand health studies.

1. Revolutionizing Brand Health Measurement

   • Cost-Effective Insight: Brand Rank eliminates the need for expensive and often outdated brand health studies by offering a straightforward metric. Traditional studies can be costly and infrequently updated, whereas Brand Rank provides continuous, real-time insights into how content affects brand perception over time.
   • Enhanced Understanding: "Brands talk about 'full funnel' impact, but measurement isn't complete," said Justin Choi, Founder and CEO of Nativo. Brand Rank fills the gap in mid-funnel measurement, allowing advertisers to gain a holistic view of media impact and refine their strategies to boost downstream outcomes. This echoes the importance of comprehensive measurement, as emphasized by the Demand Gen Report, which highlights that 59% of marketers struggle with mid-funnel metrics.

2. Addressing the Mid-Funnel Measurement Challenge

   • Solving Measurement Gaps: The mid-funnel, where content and consideration are crucial, has long been difficult to measure effectively. Brand Rank addresses this by providing a pre- and post-content exposure test, offering a clear picture of how content influences brand perception compared to competitors.
   • Real-World Impact: As noted by a representative from Ocala/Marion County, FL, Brand Rank has already shown impressive results, with interest in their destination nearly doubling post-ad exposure. This real-time feedback helps brands enhance their strategies and drive better consideration.

3. Unique Benefits of Brand Rank

   • Single-Score Simplicity: Brand Rank simplifies brand health evaluation by providing a single, easily interpretable score. This approach removes the complexity associated with traditional datasets and allows marketers to quickly understand the impact of their efforts on brand consideration.
   • Integrated Measurement: The feature enables brands and agencies to move away from costly third-party studies, offering an integrated solution within Nativo's platform. This streamlined approach allows for ongoing assessment of brand health without additional expenses.
   • Pre- and Post-Exposure Evaluation: Marketers can now seamlessly integrate surveys into any of Nativo's engagement-based formats, facilitating comprehensive evaluation of content impact.
     
     

Nativo’s Brand Rank is set to revolutionize brand health measurement by offering a simplified, cost-effective solution that captures the true impact of content on brand perception. By providing a single, comprehensive metric, Brand Rank empowers advertisers to move beyond traditional viewability and engagement metrics, addressing the mid-funnel measurement gap and enhancing overall marketing effectiveness.