RSMB Launches Fusion Platform to Drive Privacy-Safe Data Integration | Martech Edge | Best News on Marketing and Technology
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RSMB Launches Fusion Platform to Drive Privacy-Safe Data Integration

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RSMB Launches Fusion Platform to Drive Privacy-Safe Data Integration

RSMB Launches Fusion Platform to Drive Privacy-Safe Data Integration

PR Newswire

Published on : Sep 17, 2024

RSMB, a leader in data science and statistical services for the marketing and advertising industry, has launched RSMB Fusion, a cloud-based platform designed to help media agencies, advertisers, media owners, and research suppliers extract greater value from their data. By enabling privacy-safe data combination, RSMB Fusion enhances decision-making capabilities across the board. The platform utilizes RSMB’s proven probabilistic matching algorithm, developed over 30 years, to combine data across datasets based on shared characteristics.

1. Key Features of RSMB Fusion:

  • Proven Algorithm: Developed for over 30 years, specifically for advertising applications.
  • User-Friendly Interface: Simple and intuitive design for seamless data fusion.
  • API Integration: Easily integrates with existing systems, ensuring smooth workflows.
  • Easy Data Updates: Projects can be updated as new data becomes available, ensuring ongoing relevance.
  • Expert Assistance: RSMB experts are available to assist users in leveraging the platform’s full potential.

2. Applications of RSMB Fusion:

  • Customer Understanding: Combine fragmented in-house databases to gain a holistic view of customers.
  • Optimizing Marketing Strategies: Integrate in-house data with external datasets, such as IPA Touchpoints, for better audience insights and planning.
  • Enhanced Targeting: Expand customer targeting attributes by fusing sample survey data with internal datasets.
  • Improved Advertising Effectiveness: Integrate campaign data from multiple sources for accurate attribution and deduplicated reach.

3. Proven Experience and Market Impact:

  • After years of developing tailored fusion solutions for the marketing industry, RSMB is making its fusion algorithm widely accessible.
  • The platform's privacy-safe data combination ensures data security while maximizing value.

4. Industry Endorsement:

  • Chris Mundy, CEO of RSMB, highlighted the importance of privacy-safe data integration: "The need to combine datasets safely has never been greater, and our platform simplifies this process for businesses."

RSMB Fusion offers a transformative solution for advertisers, agencies, media owners, and research suppliers, enabling them to combine data in a privacy-safe manner and drive more informed decision-making. With RSMB’s proven expertise and cutting-edge technology, the Fusion platform empowers organizations to optimize their marketing strategies and improve customer targeting with ease.