Castify.ai and MediaMelon Partner to Revolutionize CTV Ad Monetization with AI Analytics | Martech Edge | Best News on Marketing and Technology
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Castify.ai and MediaMelon Partner to Revolutionize CTV Ad Monetization with AI Analytics

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Castify.ai and MediaMelon Partner to Revolutionize CTV Ad Monetization with AI Analytics

Castify.ai and MediaMelon Partner to Revolutionize CTV Ad Monetization with AI Analytics

EIN Presswire

Published on : Sep 19, 2024

Castify.ai and MediaMelon Team Up to elevate CTV/OTT ad monetization and build AI-driven Contextual Curation Exchange for enhanced targeting

Castify.ai, a leading OTT content distribution platform, and MediaMelon, a video streaming analytics leader, have announced a new partnership aimed at transforming CTV and OTT ad monetization. By leveraging AI and advanced data analytics, the collaboration will enhance ad targeting, improve cost-per-thousand impressions (CPM), and maximize revenue opportunities for advertisers, ad sellers, and content owners.

1. AI-Driven Ad Monetization:

  • The partnership integrates Castify.ai’s first-party OTT data with MediaMelon’s SmartSight technology to improve ad targeting.
  • The collaboration allows advertisers to better reach their target audiences, maximizing ad impact.

2. Enhanced Audience Segmentation:

  • The advanced segmentation capabilities allow advertisers to identify and reach curated audience groups with pinpoint accuracy.
  • Data is used in a privacy-safe manner, ensuring compliance while boosting ad relevance.

3. Optimized Ad Performance and CPM:

  • The integration of content and context signals by MediaMelon’s SmartSight leads to improved CPM rates and precise ad placements.
  • By combining audience data with content relevance, the partnership enhances ad effectiveness.

4. AI-Based Contextual Curated Exchange:

  • A new AI-driven contextual curation exchange is slated for launch in Q1-2025.
  • This platform will allow advertisers to access dynamically targeted audiences, further driving campaign success.

5. Improved Playback Experience and Engagement:

  • MediaMelon’s technology will enhance user experience and engagement, leading to more effective ad campaigns.
  • The optimized playback will increase ad inventory, benefiting both publishers and advertisers.

The Castify.ai and MediaMelon partnership represents a groundbreaking shift in CTV and OTT ad monetization. Through AI-powered analytics and audience curation, this collaboration promises to deliver unparalleled value to advertisers, content owners, and publishers, offering more precise ad targeting and enhanced revenue potential.