JB Hi-Fi, Australia's largest home entertainment retailer, has chosen Amperity, the pioneering AI-powered Lakehouse Customer Data Platform (CDP), to enhance its first-party data strategy. This strategic move aims to strengthen JB Hi-Fi's data foundation, enabling advanced automation, intelligent segmentation, and predictive modeling across its technology stack.

1. Challenges in Customer Data Management

• Evolving Customer Data: The dynamic nature of customer data requires accurate tracking across various channels and personal details.
• Privacy Regulations: Stricter privacy regulations pose challenges in accessing device and online data, necessitating robust data management solutions.

2. Amperity's Composable Lakehouse Architecture

• Identity Resolution: Amperity’s solution enhances data quality by resolving customer identities across online and offline channels.
• AI-Assisted Tasks: Features include AI-driven tasks and pre-built data assets to streamline data operations and personalization.
• Flexible Use: Businesses can select specific Amperity capabilities to address their data management needs, improving customer insights.

3. Impact on JB Hi-Fi's Customer Experience

• Enhanced Data Utility: The partnership allows JB Hi-Fi to unify and optimize its valuable first-party data while adhering to privacy commitments.
• Personalized Engagement: With a 360-degree view of customers, JB Hi-Fi can deliver personalized experiences at scale and better understand customer needs.

4. Statements from Key Stakeholders

• Emma Caneva, General Manager Marketing - Digital at JB Hi-Fi: “Amperity’s CDP will help us unify and optimize the utility of our valuable first-party data whilst maintaining our commitment to privacy.”
• Gary Siewert, Marketing & Online Director at JB Hi-Fi: “Our partnership with Amperity marks a significant step towards unifying our first-party data and building a scalable foundation for more personalized engagement.”
• Billy Loizou, Area Vice President, APAC at Amperity: “Our partnership with JB Hi-Fi addresses the challenge of fragmented data head-on, empowering them to focus on innovation rather than data wrangling.”

JB Hi-Fi's partnership with Amperity represents a significant advancement in leveraging first-party data for improved customer experiences. By integrating Amperity’s AI-powered Lakehouse CDP, JB Hi-Fi is poised to enhance its data management capabilities, deliver personalized engagement, and meet the evolving needs of its customers.