New executives bring immense experience and opportunities to the global ad tech platform

TripleLift, a leading ad tech platform, has announced the hiring of five new leaders to strengthen its executive team globally. The expansion reflects the company's focus on driving growth across digital advertising platforms. The new hires include Ron Lissack, Frazer Locke, Prune Nouvion, Richard Ottoy, and Sofia Rabellino, each bringing their industry expertise to elevate TripleLift's offerings.

1. Ron Lissack – EVP of Technology

• Ron Lissack, the first EVP of Technology at TripleLift, is responsible for overseeing the development and operations of the platform.
• He reports to Chief Technology Officer Jaison Zachariah and is based in the New York office.
• Previously, Lissack held senior roles at Scope3, Xandr, and AppNexus as Chief Architect/SVP Engineering.

2. Frazer Locke – SVP of International Sales

• Frazer Locke joins as SVP of International Sales, focusing on expanding the business through retail media and advertising.
• Based in London, Locke reports to Chief Revenue Officer Ed Dinichert.
• Prior experience includes 11 years at Amazon, where he led programmatic advertising sales for the EU and APAC regions.

3. Prune Nouvion – Country Manager, France

• Prune Nouvion takes on the newly created role of Country Manager, France, tasked with driving growth through DSP partnerships.
• Before joining TripleLift, she led Southern Europe for VidMob and was recognized for her achievements, such as winning the LVMH Innovation Award.

4. Richard Ottoy – UK Country Manager

• Richard Ottoy will lead UK operations as Country Manager, with responsibility for expanding the business in the region.
• Ottoy previously spearheaded growth for Sharethrough in EMEA and held leadership positions at OpenX, managing European publisher development.

5. Sofia Rabellino – SVP of Business Development

• Sofia Rabellino steps into the role of SVP of Business Development, where she will oversee Enterprise Partnerships and key relationships across the business.
• Rabellino comes from Criteo, where she spent 15 years, most recently as SVP of Global Supply.

TripleLift's strategic expansion of its executive team marks a pivotal moment in the company’s journey to scale its operations and enhance its offerings globally. Each new hire brings specialized expertise to help TripleLift grow and adapt in the evolving digital advertising landscape.