Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons

Gracenote, the content solutions business unit of Nielsen, has unveiled Gracenote Watch Prompts, a groundbreaking dataset designed to enhance global video platforms and services. This new offering provides compelling facts about TV programs and movies to influence viewer decisions, driving increased engagement and time spent on content.

Market Context

• Consumer Behavior: According to Nielsen's 2023 U.S. Streaming Content survey, 74% of consumers are unsure about what to watch when starting a streaming session, and fewer than 30% find recommendations useful. This highlights a significant opportunity for video platforms to improve content discovery and personalization.

Features of Gracenote Watch Prompts

• Critical Facts: Provides information on notable awards and critical acclaim, offering proof of content quality.
• Talent Spotlights: Highlights popular actors and creators to align with viewer preferences.
• Content Comparisons: Offers analogies with thematically similar content to provide new viewing options.

Examples

• "Succession": Information might include its 13 Emmy Awards, including two for "Outstanding Drama Series," to highlight its critical success.
• "Barbie": The dataset could describe it as "Legally Blonde" meets "The Lego Movie," offering a relatable comparison to attract viewers.

Technology and Expertise

• Machine Learning and Human Editorial: Gracenote combines advanced machine learning with human editorial review to ensure accuracy and quality. This approach automates content snippet creation and continually improves through a feedback loop.

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Trent Wheeler, Chief Product Officer at Gracenote, stated, “Streaming services are challenged to continually enhance the user experiences they offer to delight viewers, increase time spent, and reduce churn. Watch Prompts leverages the expertise of Gracenote's human editors along with scalability enabled by machine learning to deliver an entirely new dataset that will help our customers evolve and meet these challenges.”

Gracenote’s Role in the Industry
Gracenote has a strong history of supporting major TV providers with its gold-standard program metadata, imagery, and ID offerings. As the entertainment landscape evolves, Gracenote continues to innovate, helping customers maximize engagement and monetization.

Yelp Ads Augment Advertising Opportunities Available to Customers and Businesses

LocaliQ Digital Marketing Solutions (DMS), a division of Gannett Co., Inc., is enhancing its suite of solutions for small to mid-sized businesses with the introduction of Yelp Ads into its Search Ads product. This latest offering aims to position LocaliQ customers in front of their target audiences at precisely the right moment.

• Search Ads Integration: LocaliQ’s Search Ads utilize proprietary technology to optimize campaign budgets across multiple search engines, including Google and Bing. This approach ensures the highest volume and quality of leads by focusing on the best keywords and publishers.
• Yelp Ads Addition: With the inclusion of Yelp Ads, LocaliQ customers can now reach Yelp’s high-intent audience of over 74 million users searching for goods and services each month. Yelp data indicates that 83% of its users spend with a business found on the platform, and 57% contact a business they found on Yelp within a day.

Benefits

• Enhanced Lead Generation: The integration allows businesses to diversify their search campaigns and connect with a broader audience. Pilot campaigns with Yelp have shown positive results, with 60% of campaigns experiencing stabilized or improved cost per lead while increasing audience reach.
• Eligibility Requirements: To add Yelp Ads to their Search Ads campaign, LocaliQ customers must have a Yelp business page with accurate contact information, business hours, a short description, at least two profile pictures, a website link, and a minimum three-star rating. Businesses without Yelp reviews are also eligible.

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Chris Cho, President of LocaliQ, stated, “LocaliQ’s fully optimized search offerings enable our customers to effectively and efficiently connect with their ideal prospects and grow their businesses by bringing in more qualified leads at a lower overall cost. By diversifying the publishers included in search campaigns, we’re providing access to more potential prospects. The success of our pilot campaigns with Yelp has been encouraging, and we’re excited to expand this offering to help our customers achieve their goals.”

LocaliQ’s Expertise

• Proven Track Record: Leveraging decades of experience in digital marketing for small businesses, LocaliQ offers innovative search solutions, including AI-powered optimizations.
• Comprehensive Coverage: LocaliQ’s Search Ads are search engine-agnostic, fully optimized, and designed to be where 98% of consumers search, ensuring broad visibility and effective lead generation.

Next Steps
LocaliQ began rolling out Yelp Ads access to qualifying customers in June 2024, with plans to continue expanding this feature to further enhance lead generation capabilities.

Former chief of staff in the Office of the Federal CIO will lead Socure's team that is working to transform access to government services and eliminate identity fraud in the public sector

Socure, a leading provider of artificial intelligence for digital identity verification, sanctions screening, and fraud prevention, has appointed Jordan Burris as Vice President and General Manager of Public Sector Solutions. This move follows Burris's successful tenure as Head of Public Sector Strategy.

• New Role and Responsibilities

  • Jordan Burris will lead Socure's public sector team.
  • Focus on eliminating taxpayer fraud and improving access to government benefits and services.
  • Socure currently partners with over 30 federal and state government agencies.

• Endorsements and Statements

  • Matt Thompson, Socure's Chief Revenue Officer, praises Burris's leadership and expertise.
  • Burris’s commitment to combating identity fraud and enhancing public sector services is highlighted.

• Burris’s Background

  • 15 years of experience driving digital transformation.
  • Former Chief of Staff at the White House Office of the Federal Chief Information Officer.
  • Recognized for contributions to technology and cybersecurity policy, and named a Top Public Sector Leader to Watch by WashingtonExec.

Jordan Burris’s appointment marks a significant step in Socure’s expansion and enhancement of its public sector solutions. His extensive experience and dedication are expected to drive transformative changes in identity verification and fraud prevention across government agencies.

Proven Industry Veteran to Help Drive Next Stage of Company Growth

Oligo Security, a leading runtime application security and observability platform, has announced the appointment of Mike O’Malley as Chief Marketing Officer (CMO). This move comes as Oligo continues to experience rapid growth in the market.

• New Role and Experience

  • Mike O’Malley joins Oligo Security as CMO.
  • Brings over 20 years of experience in marketing, go-to-market strategies, and community building.
  • Proven track record in launching innovative products and scaling global demand engines.

• Previous Roles and Achievements

  • Former CMO at Noname Security, acquired by Akamai in June 2024.
  • Held leadership positions at CyberArk, 128 Technology, EMC, Acme Packet, and VMware.

• Statements from Leadership

  • Nadav Czerninski, CEO and Co-Founder of Oligo Security, highlights O'Malley's expertise and its importance for Oligo’s growth.
  • O'Malley expresses excitement about joining Oligo and contributing to its disruptive solutions and company culture.

Mike O’Malley’s appointment as CMO is a strategic move for Oligo Security, aimed at driving growth and innovation in application security. His extensive experience and success in the cybersecurity market are expected to significantly impact the company’s trajectory.

Vislink Technologies, Inc., a leader in high-quality live video and data solutions for media, law enforcement, and defense markets, has announced the appointment of Joseph Lipowski as its new Chief Technology Officer (CTO). Lipowski is a renowned expert in RF and wireless technologies with over two decades of experience.

• New Role and Responsibilities

  • Joseph Lipowski joins Vislink as CTO.
  • Focus on advancing Vislink’s technological offerings.
  • Aims to enhance live video and data solutions to meet customer needs.

• Background and Achievements

  • Over 20 years of experience in RF systems and wireless technology.
  • Previously Co-Founder and CTO at Starry, Inc., and Aereo, Inc.
  • Held senior engineering roles at LoJack, Lucent, and Andrew Corporation.
  • Expertise in RF system design, software development, and digital beamforming.

• Statements from Leadership

  • Mickey Miller, CEO of Vislink, highlights Lipowski’s extensive knowledge and proven success.
  • Lipowski expresses enthusiasm about joining Vislink and enhancing technological capabilities.

• Educational Background

  • Master of Science in Electrical Engineering from the University of Michigan, Ann Arbor.
  • Bachelor of Science in Electrical Engineering from the Massachusetts Institute of Technology, Cambridge, MA.

Joseph Lipowski’s appointment as CTO is set to drive Vislink Technologies’ next-generation advancements in live video and data solutions. His extensive background in RF systems and technology leadership will play a crucial role in the company's ongoing innovation and industry leadership.

Miris, a pioneer in spatial computing, has officially launched from stealth mode with $26 million in Seed funding led by IAG Capital Partners. The company’s patented technology offers a breakthrough solution for streaming dynamic, high-fidelity spatial content in real-time, addressing a significant challenge in the spatial computing market.

• Breakthrough Technology

  • Miris introduces a patented streaming technology for spatial content.
  • The technology allows real-time streaming without the need for downloads or storage.
  • Represents the first content delivery network (CDN) dedicated to spatial content.

• Market Context and Impact

  • The spatial computing market is heavily invested in by major tech and entertainment companies.
  • Miris aims to unblock delivery bottlenecks, enabling high-quality, consumer-facing spatial streaming.
  • The technology mirrors the ease of consuming traditional media like music and movies.

• Statements from Key Figures

  • Marlin Prager, CEO and co-founder of Miris, emphasizes the company's unique solution and its potential to advance spatial computing.
  • Joel Whitley, Partner at IAG Capital Partners, highlights the importance of Miris's technology in enabling widespread adoption of spatial content.

• Executive Team and Expertise

  • The Miris management and technical team have extensive experience in entertainment and technology.
  • The team has contributed to numerous Hollywood films, video games, and enterprise technology projects.

Miris’s launch marks a significant step forward in the spatial computing industry, offering a novel solution for streaming high-fidelity spatial content. With its $26 million in Seed funding, the company is poised to drive the next wave of innovation in spatial computing and content delivery.

JoinBrands.com, a leading influencer marketing and user-generated content (UGC) platform, has announced its expansion into the United Kingdom, Canada, and Australia. This strategic move reflects JoinBrands’ commitment to revolutionizing the creator economy and broadening its global impact.

• Global Expansion Details

  • Expansion into the UK, Canada, and Australia.
  • Aims to connect local creators with international brands for impactful campaigns.

• Key Highlights

  • Creator Empowerment: Over $7 million paid to creators; network includes more than 150,000 creators.
  • Seamless Global Operations: Brands can now access creators in new markets from a single platform.
  • Growth of the Creator Community: Over 500 creator applications daily; increased skills and creativity among creators.
  • Multi-Platform Campaigns: Integration with TikTok, Amazon, Instagram, and Facebook for efficient UGC and influencer campaigns.

• Statements from Leadership

  • Ian Sells, Co-founder, highlights the platform’s rapid growth and its role in the global creator economy.
  • Leo Limin, CEO, emphasizes the expansion’s role in connecting brands with creators and enhancing content authenticity.

• Looking Ahead

  • JoinBrands will continue to innovate and expand its features, with the UK, Canada, and Australia marking the beginning of its global growth strategy.

JoinBrands' expansion into key international markets is set to strengthen its position as a global leader in influencer marketing and UGC. The move will provide significant opportunities for both brands and creators, driving growth and engagement across the creator-brand ecosystem.

• Rezolve’s Proprietary Foundational LLM Powers the Technology for Seamless Conversational Commerce

• Driving Social Commerce Across Facebook, WhatsApp, and Instagram (all subsidiaries of Meta) with AI-Enhanced Engagement

Rezolve AI, a leader in AI-powered commerce solutions, has announced a groundbreaking partnership with ChatWerk (Inbox GmbH), a pioneer in conversational social commerce and part of MuellerMedia. This strategic alliance aims to redefine how eCommerce merchants engage with customers through popular chat channels like WhatsApp, Facebook, and Instagram.

• Partnership Overview

  • Rezolve AI and ChatWerk collaborate to enhance eCommerce customer interactions.
  • Focus on leveraging popular chat channels for improved merchant-customer communication.

• ChatWerk’s Role

  • Known for its expertise in WhatsApp for Business advertisement market.
  • Provides innovative solutions for direct customer engagement via social media.

• Integration Details

  • Rezolve AI’s Brain Commerce and Brain Checkout technology will be integrated into ChatWerk’s platform.
  • Merchants can share offers with direct purchase links quickly through chat channels.
  • Integration eliminates lengthy and expensive shop integrations, enabling rapid setup.

• Statements from Leadership

  • Daniel M Wagner, CEO of Rezolve AI: Emphasizes the transformative potential of combining technologies to streamline sales processes.
  • Oliver Kremers, CEO of ChatWerk: Highlights the benefits of the partnership in enabling quick and cost-effective product availability through chat channels.

• Impact on Conversational Commerce

  • The partnership marks a significant milestone in conversational commerce.
  • Aims to provide a seamless, personalized experience for customers and drive sales for merchants.

The partnership between Rezolve AI and ChatWerk represents a major advancement in conversational commerce. By integrating advanced AI solutions with ChatWerk’s expertise, the collaboration promises to enhance customer engagement, simplify sales processes, and boost eCommerce success through effective use of chat channels.