UserTesting, the leading provider of human insights for innovators, has announced the appointment of Johann Wrede as its new Chief Marketing Officer. Wrede brings over 25 years of experience in customer databases, CRM, and CX solutions. His role will focus on strengthening UserTesting's market presence, enhancing customer engagement, and positioning the company as the premier platform for human insights.

• Johann Wrede's Background:
  Wrede has extensive expertise in developing, selling, and marketing CRM and CX solutions, previously holding senior roles at companies like Emburse, Xactly, SAP, Cisco, and IBM.

• Strategic Role at UserTesting:
  As CMO, Wrede will lead the company’s global marketing strategies, including:

  • Demand generation: Driving qualified leads and expanding UserTesting's customer base.
  • Brand strategy: Strengthening UserTesting’s position as the go-to human insights platform.
  • Product marketing and corporate communications: Showcasing the platform's value and amplifying its reach.
  • Customer advocacy: Enhancing customer satisfaction and co-creation opportunities.

• Vision for UserTesting:
  Johann Wrede expressed his enthusiasm for joining at a pivotal time, stating his eagerness to elevate the company’s global brand and accelerate its growth. His leadership will be critical in shaping the future of customer experience innovation.

• Leadership Endorsement:
  Jamie Anderson, President of Global Field Operations at UserTesting, praised Wrede’s track record of building market-leading brands. Anderson emphasized that Wrede's leadership will be instrumental in fostering innovation and empowering businesses to co-create better customer experiences.

With Johann Wrede at the helm of its marketing efforts, UserTesting is poised to expand its influence in the human insights space and drive growth through deeper customer engagement and global brand elevation.