Nicholas Zangler to Lead Viant’s Investor Strategy

Viant Technology Inc. has appointed Nicholas Zangler as Vice President of Investor Relations. In this role, Zangler will lead the company's investor relations strategy, enhancing its visibility and strengthening relationships within the investor community. He will serve as the primary liaison between Viant and investors, ensuring transparent and consistent communication about the company's vision, strategy, and financial performance.

• Nicholas Zangler's Experience:
  Zangler brings over 15 years of experience in sell-side equity research and investor relations. His expertise spans multiple sectors, including AdTech, media, retail, and healthcare.

  • Most recently, Zangler was an equity research analyst at Stephens Inc., where he covered Technology, Media, and Telecom (TMT) industries, focusing on AdTech and connected TV (CTV).
  • He has also held a leadership position in investor relations at Walgreens Boots Alliance.

• Strategic Role at Viant:
  In his new role, Zangler will focus on:

  • Investor engagement: Strengthening relationships with investors and broadening awareness of Viant's capabilities.
  • Clear communication: Serving as the point of contact for investors and equity research analysts, ensuring clear communication of the company’s financial performance.
  • Market differentiation: Highlighting Viant’s position as a buy-side only, demand-side platform (DSP) in the AdTech space.

• Leadership Endorsement:
  Larry Madden, Chief Financial Officer at Viant, emphasized the importance of Zangler’s experience in CTV and AdTech, stating that his leadership will be crucial to advancing Viant’s growth strategy and communicating its unique value proposition to investors.

• Zangler’s Vision for Viant:
  Nicholas Zangler expressed his excitement about joining Viant during a period of innovation, particularly with technologies like ViantAI. He looks forward to building strong investor relationships and showcasing Viant's potential for continued growth and market leadership.

Nicholas Zangler’s appointment as Vice President of Investor Relations will help Viant strengthen its connections with the investor community, further driving the company’s growth and enhancing its leadership in the AdTech and CTV sectors.