This Collaboration Aims to Transform the Buying Process for Venue-Based Media, Opening New Opportunities, Making More Accessible for Broader Range of Advertisers

Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-powered innovative video technology company, have announced a strategic partnership aimed at revolutionizing venue-based and connected TV (CTV) advertising. This collaboration combines Lemma’s advanced programmatic capabilities with Taiv’s cutting-edge technology for high-impact video ads in bustling bars and restaurants.

Transforming Venue-Based Advertising

This partnership represents a significant leap forward in the advertising industry, introducing innovative solutions and a fresh approach to audience engagement through high-profile, venue-based media. By integrating the Lemma Supply-Side Platform (SSP), media buyers will gain access to Taiv’s exclusive inventory through private marketplace deals featuring familiar 15 or 30-second video creatives. This collaboration simplifies the expansion into new advertising channels, allowing buyers to seamlessly incorporate venue-based media into their programmatic strategies with minimal disruption.

Enhanced Advertising Experience

Taiv, known for its AI-driven technology, enhances the advertising experience on large screens in premium venues such as sports bars and restaurants. By integrating with Lemma’s advanced programmatic platform, Taiv will provide media buyers with enhanced access and flexibility, allowing them to incorporate venue-based media into their existing campaigns more effectively.

Streamlining the Buying Process

The collaboration aims to streamline and elevate the buying process for venue-based media, offering unmatched clarity and efficiency. By focusing exclusively on venue-based media, this partnership avoids the typical overlaps with CTV or Digital Out-Of-Home (DOOH), ensuring that Taiv’s inventory stands out with precise, targeted opportunities for media buyers, free from the complexities of traditional media classifications.

Quotes from Leadership

“Our partnership with Taiv opens new horizons for media buyers by integrating venue-based media seamlessly with programmatic buying. This collaboration offers a unique opportunity to engage audiences on some of the most visible screens in high-traffic venues, merging the strengths of both CTV and venue-based media into a cohesive strategy,” said Angelina Marmorato, AVP of Sales and Partnerships, North America at Lemma.

“Partnering with Lemma is a game-changer for the venue-based media industry. By integrating Taiv's AI-driven video technology with Lemma's powerful programmatic capabilities, we’re transforming business TV to be more engaging, profitable, and easier to manage. This collaboration empowers advertisers to seamlessly reach audiences in dynamic, impactful ways while simplifying and enhancing the media buying process,” said Tony Siconolfi, Chief Revenue Officer at Taiv.