KERV Interactive, the leader in AI-powered video analysis, performance, and monetization, has announced the appointment of Lauri Baker as Senior Vice President, Head of Partnerships. With over 25 years of experience in adtech, strategic partnerships, and digital innovation, Baker will play a pivotal role in expanding KERV’s partnerships with agencies and brands, accelerating revenue growth, and guiding the company's strategic direction.

• Lauri Baker’s Background:

  • Baker has held leadership roles at Discovery, Verizon Media, and HuffPost Partner Studio, where she co-founded one of the earliest branded content studios.
  • Most recently, she served as SVP of Strategic Partnerships at Infillion.
  • Named one of NewsCred’s 50 Most Influential Content Marketers, she also serves on the IAB Video Leadership Board.

• Role at KERV:
  In her new role, Baker will report to CRO Jay Wolff and focus on:

  • Strategic partnerships: Strengthening and expanding relationships with brands, agencies, and publishers.
  • Revenue growth: Accelerating KERV's growth by leveraging innovative AI-driven video solutions.
  • Technology and creativity: Leading the convergence of content, commerce, and data-driven advertising experiences.

• KERV’s Recent Innovations:
  KERV has made significant strides in enhancing its product offerings and partnership network, including:

  • Programmatic solutions: Expanding availability through partners like Magnite.
  • Interactive, shoppable CTV experiences: Collaborating with major partners such as Digitas, Disney, Vevo, and VIZIO.
  • Shoppability and contextual targeting: Partnering with NBCU for 'Must Shop TV' and globally with Paramount ANZ.
  • AI advancements: Processing over 1.3 million videos to ensure brand safety, contextual relevance, and actionable moments for advertisers.

• Leadership Praise:
  Gary Mittman, CEO of KERV, highlighted Baker’s expertise at the intersection of technology, data, and creativity, noting her key role in driving innovation where content and commerce converge.
  CRO Jay Wolff also emphasized Baker’s strong leadership in growing revenue and orchestrating collaborative sales teams, predicting her impact will further push the boundaries of dynamic, interactive video experiences.

• Baker’s Vision for KERV:
  Lauri Baker is excited to join KERV during a period of digital transformation. She emphasized the importance of KERV’s advanced AI and image-recognition technologies in creating seamless, shoppable video experiences and engaging consumers in meaningful ways. Baker looks forward to scaling innovative solutions and delivering measurable results for KERV’s partners across all platforms.

Lauri Baker’s appointment as Senior Vice President, Head of Partnerships, positions KERV Interactive for continued growth and innovation. Her expertise will be instrumental in scaling KERV’s solutions and driving impactful partnerships with brands and agencies.