Powerful capabilities and integrations empower retailers and brands to boost advertising ROI and elevate overall customer satisfaction

Lily AI, a leading retail technology platform specializing in AI solutions for retailers and brands, has announced the launch of the next generation of their product attribute platform with the release of the Lily app. This innovative app grants retailers and brands end-to-end control over their product attribute management and workflows. Upon logging in, users can seamlessly ingest products from their merchandise catalog, enrich them through Lily AI, and propagate the updated product data across their online touchpoints. This results in enhanced discovery, increased return-on-ad-spend (ROAS), and improved organic search performance.

Simplified Integrations

Thanks to the Lily app’s suite of integrations, importing and exporting optimized product data has never been easier. Users can connect their Google Merchant Center account, Product Information Management (PIM) system, or eCommerce search platform through one of Lily’s no-code connectors. This functionality empowers users to choose which products to enrich while providing a comprehensive reporting suite to analyze data enrichment activities. Out-of-the-box integrations with platforms like Google Merchant Center, Shopify, Bloomreach, Algolia, and more eliminate the need for manual configuration, customization, or updates for each destination system.

Key Features of the Lily App

The Lily app is designed to empower both marketers and merchants, offering several key features:

• Agnostic Catalog Ingestion: Users can ingest product data via API or flat file formats.

• Fully Automated Product Attribution: Automates the process of attributing product data for enhanced accuracy.

• On-Demand Activation: Enables users to activate Lily AI product attributes across Shopify, Google Merchant Center, Algolia, Bloomreach, and more.

• Automatic Retrieval and Enrichment: Retrieves and enriches new products from destination systems, ensuring timely activation.

• A/B Testing and Impact Measurement: Facilitates A/B testing and performance measurement across Google’s surfaces.

Leadership Insights

“For many retailers and brands, the initial excitement around Generative AI is fading, but they remain hopeful and are exploring how AI can generate real value,” said Purva Gupta, CEO and Co-founder of Lily AI. “While many have upskilled their internal teams, they have also relied on technology providers to leverage AI on their behalf. Today, I’m excited to deliver the latest version of our Lily app, which empowers our clients with easy-to-use self-serve access to the most accurate and high-quality AI-powered product attribute platform available.”

“When I meet with our customers, I often hear the term ‘automagically’ to describe their vision for product data enrichment and activation,” added Ahmed Naiem, President of Lily AI. “Now, with the Lily app, we’re empowering teams to submit product data, publish enrichments, and view reports all through a self-serve interface. The app truly excels with our Google Merchant Center integration, as it not only eliminates manual efforts in data preparation and transfer but also enhances the performance of traditional Search, Shopping, and Performance Max (PMax) campaigns, delivering 5-20% lifts in impressions and clicks.”

Lily AI’s latest app marks a significant advancement in product attribute management, providing retailers and brands with the tools they need to optimize their product data efficiently. By leveraging AI-powered solutions, businesses can enhance their digital presence, improve customer engagement, and ultimately drive sales.