At MWC Barcelona 2025, Mycom, a global leader in Network Assurance and Service Experience Assurance solutions, introduced Data Fabric—a groundbreaking application that normalizes and streams network data into Big Data Lakes. This innovation accelerates business analytics for Communications Service Providers (CSPs) by eliminating complex data mining efforts and enabling real-time, AI-driven insights.

Features of Mycom’s Data Fabric

1. Seamless Big Data Integration

• Automated normalization of complex network and service data.
• Optimized for Big Data Lakes, supporting structured and unstructured data consolidation.
• Cloud-based, on-demand solution, reducing deployment and integration time.

2. Proven Performance for 5G and FTTx Networks

• Built on Mycom’s award-winning EAA platform, used by Tier-1 CSPs worldwide.
• Supports petabyte-scale data streaming, enabling faster and more reliable analytics.
• Integrates with existing network deployments, eliminating costly data engineering cycles.

3. AI-Driven Business Intelligence

• Facilitates real-time operational and business analytics across CSP networks.
• Enables AI-driven insights for customer experience, churn reduction, and revenue growth.
• Supports cross-functional teams including network management, sales, marketing, and customer service.

Industry Impact & Executive Insights

Charles Bligh, CEO of Mycom, emphasized Data Fabric’s role in enhancing CSP growth:

"By organizing and correlating data at scale, CSPs can leverage AI investments, reduce costs, and improve customer experience through data-driven decision-making."

Mounir Ladki, President & CTO at Mycom, highlighted its operational benefits:

"Data Fabric accelerates CSPs' business analytics projects by reducing data consolidation costs and enhancing assurance and observability."

With Mycom’s Data Fabric, CSPs gain unparalleled control over their data ecosystems, unlocking new levels of efficiency, customer insights, and network performance. As CSPs expand their AI and analytics capabilities, Data Fabric provides the foundation for smarter, data-driven decision-making in the 5G and FTTx era.

In the ever-evolving world of digital marketing, IndeedSEO, a top SEO company in India, is transforming the industry with AI-driven SEO solutions and white label reseller services. With over a decade of experience, the company has integrated machine learning and automation into its SEO strategies, achieving a 90% reseller partner retention rate. This cutting-edge approach positions IndeedSEO as a leader in scalable, high-performance SEO solutions.

AI-Powered SEO Solutions: Gaining a Competitive Edge

1. Data-Driven Search Optimization

• AI-driven keyword analysis for precision targeting.
• Automated content optimization for improved search engine performance.
• Advanced link-building strategies powered by machine learning.

2. Adapting to Google’s Algorithm Updates

• Predictive analytics for proactive ranking adjustments.
• Automated reporting with real-time insights and performance tracking.
• Competitive intelligence to refine SEO strategies dynamically.

By leveraging AI-powered automation, IndeedSEO ensures that its white label reseller partners can offer data-backed SEO solutions under their own brand, enhancing client results and retention.

Industry Recognition and Certifications: Establishing Credibility

1. Award-Winning SEO Solutions

• Recognized by Clutch, GoodFirms, and G2 for top-tier SEO services.
• Proven track record of delivering measurable results to businesses worldwide.

2. Leading Industry Certifications

• Google Partner – Access to advanced SEO and PPC tools.
• Yext Certified Partner – Expertise in local SEO and business listings.
• Microsoft Advertising Partner – Enhanced search engine marketing capabilities.

These certifications equip IndeedSEO’s reseller partners with best-in-class tools and techniques, helping them scale operations with confidence.

AI Marketing & White Label SEO Reseller Program: Expanding Market Reach

IndeedSEO’s AI Marketing Agency empowers businesses with:

• Advanced data analytics to refine search strategies.
• AI-powered automation for seamless SEO execution.
• Higher search rankings, increased traffic, and better audience engagement.

Comprehensive White Label SEO Services

1. Local SEO – Geo-targeted strategies for enhanced visibility.
2. Content Marketing – AI-driven content creation for authority and engagement.
3. Technical SEO – Optimizing website performance for better UX and rankings.
4. Backlink Strategies – AI-powered link-building to boost domain authority.
5. On-Page & Off-Page SEO – Full-spectrum SEO solutions powered by automation.

This white label model allows digital agencies to expand their services without additional staffing or infrastructure, ensuring higher profitability and premium SEO delivery.

Future Growth & AI-Driven Innovation

Looking ahead, IndeedSEO is focused on:

• Further AI integration for more precise, automated SEO strategies.
• Enhanced machine learning capabilities for predictive ranking adjustments.
• Expanding white label reseller solutions to support global market demands.

As AI-driven marketing continues to shape the digital landscape, IndeedSEO remains committed to driving innovation and sustainable growth. By combining cutting-edge AI automation, strategic expertise, and strong partnerships, the company is pioneering the future of SEO reseller services.

In an era where digital marketing is critical to business success, Clicta Digital Agency has unveiled its Digital Marketplace—a platform designed to provide affordable, high-quality marketing services to small business owners, entrepreneurs, and in-house teams. Accompanied by an expanded Business Resource Center, this initiative aims to bridge the gap for businesses lacking the resources of larger agencies, ensuring they have the tools needed to grow their online presence.

Digital Marketplace: Affordable, High-Impact Marketing Services

Clicta Digital’s new marketplace offers a wide range of digital marketing services, tailored to businesses seeking cost-effective yet professional solutions.

Offerings Include:

• Social Media Management – Optimized strategies for audience engagement.
• Search Engine Optimization (SEO) – Data-driven approaches to boost search rankings.
• Content Creation – High-quality blog posts, website copy, and marketing materials.
• PPC Advertising – Targeted ad campaigns to drive conversions.
• Email Marketing – Personalized campaigns to nurture customer relationships.

Why It Matters:

• Small businesses can now access agency-level expertise without the high costs.
• Entrepreneurs gain flexible, on-demand marketing support for scaling their ventures.
• In-house teams receive strategic execution assistance for enhanced campaign performance.

"We created the Digital Marketplace to make professional marketing services accessible to businesses that lack the resources to hire a full-scale agency," said Ronald Robbins, CEO of Clicta Digital Agency. "Our goal is to help businesses succeed in the digital world by providing the tools and support they need to execute effective marketing strategies."

Expanded Business Resource Center: Guiding Business Owners to Success

To complement the Digital Marketplace, Clicta Digital has expanded its Business Resource Center, offering insights, education, and strategies tailored to modern digital marketing challenges.

Features:

• Expert Articles – Covering SEO, social media, PPC, and content marketing trends.
• Webinars & Training – Live and recorded sessions with industry specialists.
• Actionable Guides & Tools – Templates, checklists, and strategy frameworks.

The Resource Center is designed to help businesses stay ahead of digital marketing trends, providing practical, actionable knowledge that aligns with evolving industry best practices.

Commitment to Small Business Growth

Clicta Digital’s Digital Marketplace and Resource Center reflect a strong commitment to empowering businesses of all sizes. By offering cost-effective solutions and expert guidance, the agency ensures that small businesses, startups, and entrepreneurs can compete effectively in today’s digital-first world.

With its innovative Digital Marketplace and enhanced Business Resource Center, Clicta Digital Agency is setting a new standard for affordable, high-quality digital marketing support. Businesses now have on-demand access to professional marketing services and educational resources, ensuring they can grow and thrive in an increasingly competitive online landscape.

MTN Group Fintech, in collaboration with Paysky, has officially launched Market by MoMo, an innovative e-commerce platform designed to empower Ugandan merchants and consumers. This one-stop digital marketplace offers a secure, seamless, and flexible shopping experience, covering a vast range of products from electronics and groceries to fashion and beauty.

By integrating reliable digital payment solutions and fast deliveries, Market by MoMo is set to redefine Uganda’s online shopping landscape, bridging the gap between businesses and consumers.

Empowering Uganda’s Digital Economy

Strategic Collaboration Between MTN Fintech & Paysky

Paysky, a leader in digital payment solutions, played a crucial role in co-creating Market by MoMo. This partnership represents a major step forward in Uganda’s digital transformation, offering merchants a new avenue for growth while enhancing consumer convenience.

Waleed Sadek, Founder and CEO of Paysky, highlighted the company’s mission:
"Since 2017, Paysky has worked to democratize digital financial services, impacting over half a billion citizens and two million businesses. Our partnership with MTN to launch Market by MoMo is an extension of this mission, ensuring secure, flexible, and reliable payments for Uganda’s digital economy."

Paysky’s Role in Financial Inclusion

Paysky has been instrumental in accelerating financial inclusion across Africa by providing digital financial services to central banks in 10 countries. With Market by MoMo, Paysky continues to expand digital ecosystems, enabling businesses to thrive in an increasingly connected world.

"By offering a seamless payment and e-commerce infrastructure, we empower businesses to scale their operations, improve financial performance, and reach new customers," Sadek added.

MTN’s Vision for a Digital Future

Market by MoMo aligns with MTN Mobile Money Uganda’s broader strategy of fostering a more connected and inclusive digital economy.

Richard Yego, Managing Director & CEO at MTN Mobile Money Uganda, emphasized:
"Market by MoMo is a key part of our commitment to creating a more equitable and empowered society. By bringing together businesses and consumers in a seamless digital marketplace, we are shaping the future of e-commerce in Africa."

Expanding Market by MoMo Across Africa

MTN Group Fintech and Paysky have ambitious plans to extend Market by MoMo beyond Uganda, reaching millions of users across multiple African countries.

Hesham Safwat, MTN Fintech Group Head of Fincommerce, underscored the significance of this initiative:
"This launch demonstrates the power of collaboration. Together, we are delivering an integrated platform that connects merchants to millions of potential customers, unlocking new opportunities for businesses across Africa."

Future Expansion Plans:

• Market by MoMo will soon roll out in multiple MTN Group Fintech markets.
• Businesses across Africa will gain access to a growing digital consumer base.
• Consumers will enjoy seamless, secure, and flexible e-commerce solutions.

With Market by MoMo, MTN Group Fintech and Paysky are paving the way for a digitally inclusive Africa, empowering merchants, enhancing consumer convenience, and driving e-commerce innovation.

As the platform expands across the continent, businesses and consumers alike will benefit from the seamless, secure, and flexible digital marketplace, further accelerating Africa’s digital transformation.

CineSalon, a leading social-first video production agency, is reinforcing its commitment to engagement-driven content with the addition of Henrique Weirich, a post-production specialist known for his work with some of YouTube’s biggest talents.

Weirich, originally from Brazil, has played a key role in shaping viral content across Instagram, TikTok, and YouTube, amassing hundreds of millions of views. With his expertise, CineSalon is poised to push content retention, engagement, and shareability to new heights.

Henrique Weirich: An Engagement Architect

Mastering Audience Retention & Shareability

Unlike traditional video editors, Weirich is an engagement strategist, mastering the art of:

• Storytelling that keeps viewers hooked through dynamic pacing and structure.
• Attention-grabbing edits tailored to social-first platforms.
• High-impact visual techniques designed for maximum shareability.

"He has that rare ability to understand what keeps people watching and what drives them to share. That’s exactly why we brought him on board," says Shane Yeager, CEO of CineSalon. "We're not playing catch-up like other agencies—we’re setting the pace."

Success in a Competitive Digital Landscape

Weirich’s career is rooted in Brazil—one of the world’s most competitive influencer markets.

• His expertise transcends borders, allowing him to craft content that resonates globally.
• Fluent in Portuguese and English, he seamlessly bridges cultural gaps in digital storytelling.

CineSalon: Leading the Social-First Content Revolution

Staying Ahead in the Creator Economy

While many traditional agencies struggle to adapt to the creator-driven economy, CineSalon has been ahead of the curve from day one.

• The company understands that B2B social marketing and influencer content aren’t future trends—they’re the present.
• With tens of millions of views on its own social channels, CineSalon demonstrates a deep understanding of audience preferences.

Adding Weirich to the team further strengthens CineSalon's position as an industry leader in social-driven video strategies.

Breaking Through the Digital Noise

At CineSalon, Weirich will:

• Optimize content for maximum engagement across all platforms.
• Enhance video storytelling techniques to boost watch time and virality.
• Develop scalable content strategies for brands to thrive in the digital space.

With Henrique Weirich joining CineSalon, brands now have access to elite-level video expertise that blends high-performing social content with strategic storytelling. As the demand for engaging, shareable video content grows, CineSalon is poised to lead the evolution of social-first video production.

Impact XM, a leading global experiential marketing agency, has announced the acquisition of Touch Associates, a UK-based B2B brand experience agency. This strategic move enhances Impact XM’s presence in the UK and Europe, reinforcing its commitment to delivering insight-driven, award-winning brand experiences that create lasting impact.

Strengthening Experiential Marketing Capabilities

Expanding Reach in Europe

Impact XM’s acquisition of Touch Associates reflects its broader strategy to expand globally while maintaining high-quality, immersive brand experiences.

• The integration strengthens event production, custom exhibit design, meetings, and attendee engagement capabilities.
• Clients will benefit from a seamless approach to brand activations, with expertise in tech-driven event solutions and large-scale experiential marketing.

"As we expand our footprint in Europe, bringing Touch into the Impact XM team is a strategic step forward," said Jared Pollacco, CEO of Impact XM. "Experiential marketing is evolving, and brands are seeking high-impact ways to connect with audiences. Touch’s expertise perfectly complements our capabilities."

Leveraging Touch’s Strategic Expertise

Touch Associates, with 95+ global employees, has built a reputation for high-touch, strategic event planning. Now, as part of Impact XM, the team will gain:

• Expanded creative, technological, and production resources.
• Access to Impact XM’s fabrication and AV expertise.
• A more integrated approach to large-scale event execution.

"Impact XM’s strong US presence and extensive in-house capabilities will open new doors for our clients," said David Bottrill, Managing Director of Touch. "We are looking forward to combining our strategic expertise with their world-class execution."

Driving Innovation in Experiential Marketing

Reimagining Brand Experiences

This acquisition enables both companies to offer a broader suite of services to their existing and new clients, helping them move beyond traditional event marketing and into fully immersive brand experiences.

"Together, we can help clients reimagine their events and expand into fully immersive, experience-led engagements," said Colette Murphy, Managing Director of Touch.

The Impact XM and Touch Associates merger represents a powerful synergy that enhances experiential marketing capabilities on a global scale. With expanded expertise, cutting-edge technology, and innovative strategies, the two firms are set to redefine brand engagement and deliver unparalleled event experiences worldwide.

Milieu Insight, a global leader in digital survey and brand tracking technology, has appointed Kerry Mclaren as its CEO for the UK. With her extensive commercial expertise and deep market knowledge, Mclaren will lead Milieu Insight’s UK expansion, strengthen strategic partnerships, and enhance the company’s market presence. This appointment marks a pivotal step in Milieu Insight’s global growth strategy, reinforcing its commitment to delivering client-centric, data-driven solutions.

Mclaren’s Extensive Experience in Market Research

Proven Track Record in Sales and Strategy

With over 20 years of experience in sales leadership, client relations, business development, and strategic partnerships, Mclaren brings a wealth of expertise to her new role.

• Previously held key leadership positions at YouGov, including Head of Commercial UK.
• Played a crucial role in expanding YouGov’s presence in the UK and MENA region.
• Led the growth of online data products such as Omnibus, BrandIndex, and Profiles.

"Kerry’s deep industry expertise and knowledge of the UK research market make her the perfect choice to spearhead our UK expansion," said Sundip Chahal, CEO at Milieu Insight. "Her ability to align client needs with actionable solutions will be instrumental in providing businesses with fast, accurate insights."

Reuniting with Sundip Chahal for UK Expansion

Mclaren and Chahal first collaborated at YouGov in 2011, where they played a key role in transforming the Middle East market research landscape. Their shared experience in driving digital transformation and educating businesses on modern research methodologies will be valuable assets in bringing Milieu Insight’s innovative solutions to the UK.

Driving Milieu Insight’s Growth in the UK

Responsibilities and Strategic Goals

As UK CEO, Mclaren will:

• Grow Milieu’s UK customer base by establishing strong client relationships.
• Expand strategic partnerships to enhance the company’s market presence.
• Collaborate with international teams to strengthen Milieu Insight’s global footprint.
• Deliver high-value, real-time consumer insights for UK businesses to make data-driven decisions faster.

"Milieu is built on trust, collaboration, and delivering real value to customers. We focus on what truly matters: a smooth, intuitive platform that centralizes data. I’m excited to bring these values to the UK and help businesses unlock the power of data-driven decision-making," said Kerry Mclaren, UK CEO of Milieu Insight.

Milieu Insight’s Vision for the UK Market

Revolutionizing Consumer Insights

Milieu Insight has disrupted traditional market research by providing real-time, actionable insights through a seamless, AI-driven platform.

• Enables companies to understand consumer trends quickly and efficiently.
• Offers data-backed strategies that drive business growth and innovation.
• Focuses on ease of use, transparency, and efficiency in delivering insights.

With Mclaren’s leadership, Milieu Insight is set to empower UK businesses with cutting-edge solutions that drive better decision-making and competitive advantage.

Mclaren’s appointment marks an exciting new chapter for Milieu Insight’s expansion into the UK. Backed by a strong track record in commercial strategy, sales leadership, and digital transformation, she will play a crucial role in elevating Milieu Insight’s presence and delivering next-generation market research solutions.

In a market where SEO agencies often chase traffic metrics, Accrue SERP stands out by prioritizing real business outcomes. As a leading SEO company in India, it has helped over 70 brands across industries generate more than ₹10 crore in revenue. Accrue SERP proves that SEO is more than just visibility—it’s a growth engine for businesses.

The Mission: Transforming SEO into a Revenue-Driven Channel

• Accrue SERP was founded with a clear objective: to make SEO an outcome-based marketing channel.
• Unlike traditional SEO agencies that focus solely on traffic, Accrue SERP emphasizes sign-ups, leads, and conversions.
• This approach was born from client frustrations—many businesses saw traffic increases but little impact on their bottom line.
• By aligning SEO strategies with business objectives, Accrue SERP ensures measurable growth and success.

What Sets Accrue SERP Apart?

1. Conversion-Focused SEO Strategy

• Led by experts Himanshu Sharma and Sk Rafiqul Islam, the company prioritizes meaningful engagement over vanity metrics.
• Their strategies are designed to convert search visibility into tangible business results.

2. Proprietary Keyword Priority Analysis Framework

Accrue SERP’s approach goes beyond standard keyword research by focusing on three key factors:

• Low Ranking Difficulty – Targeting keywords that are achievable within a reasonable timeframe.
• Medium to High Traffic Potential – Ensuring the effort is worthwhile by selecting keywords with substantial search volume.
• High Business Value – Prioritizing keywords that drive qualified leads and conversions.

3. Audience-First Approach

• Instead of merely driving traffic, Accrue SERP attracts users actively seeking to purchase, subscribe, or engage.
• This precision ensures businesses reach the right audience, leading to higher ROI.

Accrue SERP is redefining the role of SEO in business growth. By prioritizing conversions over mere traffic, they demonstrate that SEO is not just about ranking higher but about achieving meaningful business outcomes. Their innovative keyword strategy and results-driven approach set a new industry standard—one where SEO truly drives success.