Yieldmo, a leader in advertising innovation, has significantly expanded its intellectual property portfolio with newly awarded patents aimed at transforming how digital ads are experienced across devices. The patents span areas such as responsive creative formats, scroll-based video interaction, and adaptive behaviors that enhance ad responsiveness and relevance. These developments solidify Yieldmo's position at the forefront of creative AI and format intelligence in the ad tech industry.

Innovations from Yieldmo’s Latest Patent Expansion:

1. Unlocking Scroll-to-Control Video Navigation:

• Introduces scroll-based video seeking, enhancing interactivity with intuitive control.

• Playback continues from the last scroll position, aligning ad behavior with natural content consumption habits.

• Enables non-disruptive, high-engagement video units for mobile and desktop.

2. Redefining Storytelling with the New Pinhole Format:

• Extends Yieldmo’s unique Pinhole ad format with advanced animation and interaction design.

• Multi-stage reveals respond to scroll speed and direction, creating dynamic visual narratives.

• Shape-shifting overlays and behavior-triggered transitions allow for creative CTAs.

• Empowers brands to deliver immersive, behavior-aware storytelling through branded content.

3. Preparing for the Future of CTV Advertising:

• Patents now include creative foundations for Connected TV (CTV) ad formats.

• Innovations focus on non-intrusive, context-sensitive ad delivery tailored to living room screens.

• Lays groundwork for scaling responsive and respectful ad formats to CTV environments.

4. Scaling Cross-Platform Creative with AI-Driven Intelligence:

• Builds on Yieldmo’s commitment to format intelligence: creative ad formats that respond to environment and audience behavior.

• Supports mobile, desktop, and CTV campaigns with consistent brand experiences.

• Part of a broader strategy combining creative technology with performance insights.

With over 35 patents to its name, Yieldmo is setting a new benchmark in the convergence of creativity, AI, and performance advertising. These latest innovations signal a shift toward interactive, user-centered formats that work across platforms without sacrificing user experience. Yieldmo continues to pave the way for future-ready advertising, offering brands more intuitive and effective ways to connect with audiences through adaptive, intelligent creative formats.

Vonage, a global leader in cloud communications and part of Ericsson, has announced a strategic partnership with Smobi an AI-powered RCS platform tailored for E-commerce. By leveraging Vonage's Messages API, Smobi aims to redefine customer interactions through branded, interactive communications that drive trust, boost click-through rates (CTR), and elevate conversions. This collaboration marks a significant leap in mobile messaging innovation for online businesses.

Highlights of the Smobi-Vonage RCS Integration:

1. RCS Messaging for Enhanced Brand Communication:

• Smobi integrates Vonage’s Rich Communication Services (RCS) via the Messages API.

• Enables rich, branded content such as images, carousels, and suggested replies within native messaging apps.

• Builds customer trust with verified business messages and elevates engagement levels.

2. Personalized Engagement Through Conversational AI:

• Smobi's AI agent, Mo, proactively engages customers in real-time.

• Delivers personalized responses to customer inquiries, enhancing satisfaction and driving conversions.

• Combines automation and human-like interaction to create seamless shopping journeys.

3. Manual Campaign Control and Smart Analytics:

• Offers brands the ability to design and launch manual RCS campaigns at scale.

• Includes an analytics dashboard with real-time metrics such as read rates and interaction heatmaps.

• Enables data-driven optimization to improve campaign effectiveness and ROI.

4. Resilient Messaging with SMS Fallback:

• Vonage's API ensures continuity with SMS fallback when RCS isn’t available.

• Guarantees consistent delivery and messaging experience across all customer devices.

5. Market Validation and Industry Leadership:

• Juniper Research projects rapid growth in RCS business messaging in North America by 2025.

• Vonage recognized as a top leader in RCS business messaging for 2024.

• This partnership strengthens Vonage’s position in the market and expands Smobi’s reach in the E-commerce space.

The partnership between Smobi and Vonage brings the future of messaging to the present, empowering E-commerce brands with rich, AI-enhanced communication tools that foster better relationships and drive measurable results. As RCS adoption accelerates, this collaboration sets a new standard for mobile customer engagement and business messaging innovation.

In a major step toward elevating global fan engagement, the National Football League (NFL) and Adobe have announced an expanded partnership ahead of the 2025 NFL Draft. Adobe is now an official NFL partner, leveraging its AI-driven applications like Adobe Firefly, Adobe Express, and Adobe Experience Platform to redefine how fans experience football across screens, stadiums, and social media.

Subtopics in Pointers:

1. A Creative Revolution for NFL Fans

• Adobe Express will introduce NFL-themed templates that fans can personalize and share, transforming them into creators of their own fandom journey.

• Adobe Firefly will be used to create and scale international video content, enhancing global outreach and localized storytelling.

2. The Power of Personalization Across Platforms

• Adobe Experience Platform will enable end-to-end fan personalization across NFL.com, the NFL App, and the NFL OnePass ecosystem.

• Powered by Journey Optimizer, Customer Journey Analytics, and Workfront, the NFL and its 32 clubs can deliver real-time, behavior-based content and communications.

3. Elevating Event Experiences with Interactive Content

• NFL events will be enhanced with tailored digital journeys via NFL OnePass, offering fans exclusive, interactive experiences.

• Fans can design custom content before, during, and after games, using NFL-branded creative assets and Adobe tools.

4. Supporting NFL Creators and Correspondents

• More than 140 Live Content Correspondents (LCCs) will utilize Adobe Creative Cloud and Express tools to generate real-time, game-day content.

• This includes behind-the-scenes footage, player interactions, and exclusive short-form content tailored for social platforms.

5. Creativity for a Cause: My Cause, My Cleats

• Adobe will collaborate with NFL players to design personalized cleats using Adobe Firefly and Express, spotlighting their chosen causes.

• This creative support amplifies player-led charitable campaigns with striking visual storytelling.

This strategic expansion positions Adobe at the heart of NFL’s digital innovation strategy, redefining how fans interact with America’s most beloved sport. From personalized campaigns to global content distribution and fan-created stories, the NFL–Adobe partnership showcases the future of immersive fan engagement. As the 2025 NFL Draft approaches, expect fans worldwide to be more connected, expressive, and involved than ever before.

Exclaimer, the global leader in email signature management, has unveiled its newest innovation: LinkedIn Social Feeds. This game-changing feature integrates a company’s latest LinkedIn posts directly into employee email signatures, bridging a critical gap between professional communication and social engagement.

Pointers:

1. Bridging Email and Social Media for Business Impact

• With LinkedIn influencing 52% of buyers during the research process, but only 9% of followers viewing posts, businesses face a reach gap.

• Exclaimer’s Social Feeds solve this by displaying the three latest LinkedIn posts in all outbound emails, increasing post visibility and brand consistency.

2. Seamless Automation with LinkedIn’s API

• The integration uses the official LinkedIn API to automatically update content in real-time.

• No manual input is needed, ensuring updates are always current and consistent with the brand’s messaging.

3. Practical Benefits for Marketing and IT Teams
Marketing teams:

• Extend reach using one-to-one email communication as a high-visibility delivery method.

• Drive engagement with clickable post previews and consistent branding.

IT teams:

• Enjoy fast, maintenance-free deployment with secure API integration.

• Benefit from streamlined workflows and no added tech burden.

4. Enhanced Analytics for Smarter Strategy

• Built-in performance tracking offers insights into click-throughs and engagement metrics.

• Marketers can refine LinkedIn content strategies based on real-time feedback from email performance.

5. Easy Access and Activation

• Available to all Exclaimer Pro plan customers, with no technical expertise required for setup.

• The feature can be activated quickly, empowering companies to make email signatures a strategic marketing channel.

Exclaimer’s LinkedIn Social Feeds integration reimagines the traditional email signature as a dynamic content channel. By connecting two trusted communication formats—email and LinkedIn—Exclaimer empowers companies to amplify brand presence, increase content engagement, and extend social reach in a seamless, scalable way.

Join Exclaimer’s upcoming webinar to see the feature in action and learn how it transforms email into a tool for powerful social storytelling.

In a bold celebration of enterprise innovation, Murf AI has launched the “Global Leaders Scaling with AI” campaign, honoring five standout clients  Nestlé, Philips, Omnicom Production, Air France, and Thinkproject by featuring them on the Nasdaq billboard in Times Square. This initiative recognizes organizations that are revolutionizing their operations through ethical, scalable AI voice solutions.

Pointers:

1. A Campaign to Recognize Real-World AI Impact

• Launched on April 21, 2025, the campaign puts a spotlight on organizations creating measurable business value with AI.

• The honored companies represent a range of sectors, including FMCG, healthcare, aviation, media, and construction tech.

2. The Five Honorees Driving Global AI Adoption

• Nestlé – Alexandra Margu, IT Product Owner

• Philips – Sjoerd de Vries, Learning Specialist

• Omnicom Production – Jonathan Leck, Global Director of Digital Innovation

• Air France – Dominique Escoubet, E-learning Project Manager

• Thinkproject – Mandie Coetzee, Academy Manager

These individuals are recognized for early adoption and global scaling of AI to boost productivity and innovation within their companies.

3. Murf AI’s Voice Technology: Powering Scalable Audio Solutions

• Murf AI’s platform enables realistic, high-quality voiceovers and multilingual dubbing using AI, allowing companies to save time and costs.

• With over 6 million users across 195 countries, Murf AI supports sectors including marketing, education, e-learning, and media.

4. Times Square: A Stage for AI Leadership

• The Nasdaq billboard feature in Times Square is not only a tribute but a public celebration of how AI is being used responsibly and effectively in the enterprise world.

• “These leaders are proving that AI, when used thoughtfully, can be a force multiplier,” said Ankur Edkie, co-founder & CEO of Murf AI.

5. Ethical AI at Scale

• Murf AI focuses on enterprise-grade, ethical AI voice solutions that streamline audio content creation.

• Their technology is designed to empower teams, reduce production friction, and expand creative possibilities without compromising quality.

Through the “Global Leaders Scaling with AI” campaign, Murf AI not only highlights client success but also showcases the tangible value of scalable, ethical AI in transforming the way global enterprises work. With innovation as the core, Murf continues to shape the future of voice technology and AI adoption at scale.

In an exciting new partnership, AllBusiness has teamed up with TIME to provide business professionals with cutting-edge, expert-driven AI content. This collaboration introduces a new stream of AI-focused articles and an authoritative AI dictionary, designed to help readers understand the evolving impact of AI across various industries.

Pointers:

1. A New Era of AI and Business Content

• AllBusiness will leverage its business expertise to create actionable, AI-related content, including insights into AI’s influence on entrepreneurship, technology, health, and more.

• This partnership will deliver substantive articles on emerging AI trends, innovations, and their industry-specific impacts, aiming to empower readers with knowledge they can apply to their business operations.

2. AI Dictionary: Empowering Professionals with Essential AI Knowledge

• A curated AI Dictionary will provide clear definitions of AI terminology, including companies, tools, and jargon.

• This feature aims to demystify complex AI concepts and ensure that professionals across industries are equipped with the language they need to stay ahead of the curve.

3. Covering Key Topics in AI and Business

• Articles will focus on emerging AI technologies, such as ChatGPT and other AI tools, and their impact on diverse sectors like healthcare, entertainment, travel, and sports.

• By integrating AI into business strategies, readers will learn how to leverage AI for improved decision-making and innovation.

4. Insights from Business Experts

• With AllBusiness’ network of business experts, this partnership will offer in-depth analysis and perspectives on AI’s role in shaping the future of industries.

• The collaboration between AllBusiness and TIME ensures that the content is rooted in expert knowledge and actionable business advice, making it valuable for professionals, entrepreneurs, and thought leaders.

5. Staying Ahead of the Curve with AI

• As AI continues to reshape industries, the partnership between AllBusiness and TIME aims to provide readers with a comprehensive understanding of the technology’s potential.

• Whether it’s through articles, case studies, or real-world applications, the content will help readers harness AI for business success.

This partnership between AllBusiness and TIME is set to transform how professionals engage with AI-driven content, providing them with the resources to understand, adapt, and thrive in the AI-powered future. The introduction of an AI dictionary alongside a continuous stream of expert articles will empower readers to stay informed and ahead of industry shifts.

Perion, a leader in advanced advertising technology, has announced the launch of a groundbreaking ad experience powered by generative AI. This cutting-edge solution allows advertisers to integrate a custom AI chatbot directly into their ad formats, enabling real-time, personalized interactions. The results are already impressive: Visit Savannah’s campaign, powered by this new feature, achieved a 14% increase in user engagement, showcasing the immense potential of AI-driven advertising.

Pointers:

1. The Power of AI in Modern Advertising

• Perion’s new AI chatbot integration allows brands to engage users with hyper-personalized experiences, combining conversational AI with advertising.

• This AI-driven chatbot can respond to both pre-programmed topics and free-form questions, offering users a more interactive and engaging ad experience.

2. A First-of-Its-Kind Experience for Advertisers

• The generative AI chatbot is embedded within one of Perion’s High Impact ad formats, delivering real-time, personalized interactions that feel natural and engaging.

• This integration is a game-changer for brands looking to bridge the gap between advertising and conversational AI, enhancing how brands connect with their audiences.

3. Case Study: Visit Savannah’s Success

• Visit Savannah, one of the first to use this new technology, saw a 14% boost in user engagement by leveraging the AI chatbot to provide instant answers and tailored content to tourists.

• According to Angela Westerfield, CMO of Visit Savannah, the integration allowed them to engage customers in a way that was more meaningful and seamless, providing instant, accurate information about their brand.

4. Perion’s AI-Powered Platform: Perion One

• This chatbot integration is part of Perion’s Perion One strategy, a unified AI-powered platform designed to tackle modern marketing challenges.

• The Perion One suite includes other innovative solutions like SORT® (privacy-safe targeting) and WAVE™ (dynamic audio ads), all designed to help advertisers reach their goals more effectively.

5. Transforming the Future of Advertising

• Tal Jacobson, CEO of Perion, emphasized that this AI integration represents a unique opportunity for brands to engage with consumers on a deeper, more personalized level.

• This technology is poised to transform advertising strategies, offering a more dynamic and engaging way for brands to connect with their audiences.

Perion’s generative AI chatbot is redefining how brands can engage with their audiences, providing instant, personalized content and boosting user engagement in ways previously unimagined. With Visit Savannah’s campaign already demonstrating impressive results, this technology is set to revolutionize the advertising landscape, offering new opportunities for brands to connect meaningfully with consumers.

EDO, the TV outcomes company, has launched Engaged Audience Planning, a new solution designed to help convergent TV marketers optimize their media plans for both reach and outcomes. This automated, scalable offering enables advertisers to test various investment scenarios and fine-tune their strategies before committing to a final media plan. The launch is especially timely for those navigating the uncertainty of cross-platform Upfront negotiations.

Pointers:

1. Streamlining TV Media Planning with AI

• Engaged Audience Planning leverages vertical AI to analyze ad-driven consumer behaviors like brand searches and website visits across linear and streaming TV.

• This solution enables advertisers to optimize media plans for maximum engagement and ROI without the need for manual adjustments, saving time and resources.

2. Powerful Outcomes with Predictive Data

• By measuring over 110 trillion cross-platform impressions since 2015, EDO provides actionable insights into how TV ads drive consumer engagement across platforms.

• A recent case study demonstrated that combining predictive outcomes with audience optimization generated a 3x greater lift in ad-driven engagement compared to traditional media plans.

3. Compatibility with Major Audience Planning Tools

• Engaged Audience Planning is compatible with all major audience planning tools, including Nielsen, VideoAmp, and Kantar Media.

• It also works seamlessly with programmatic optimization solutions like DoubleVerify Scibids AI™, offering advertisers a unified experience that fits into their existing workflows.

4. Empowering Advertisers to Optimize for Both Reach and Results

• EDO’s solution allows advertisers to set audience targets, define their desired spend, and evaluate the trade-offs necessary to maximize ROI from their convergent TV strategies.

• According to Kevin Krim, CEO of EDO, the goal is to empower advertisers to drive both brand and demand goals by aligning outcome measurement with their chosen audience strategies.

5. Industry Impact and Testimonials

• Megan Pagiluca, Chief Product Officer at Omnicom Media Group, emphasized how integrating EDO’s capabilities into their planning process improves efficiency and effectiveness for clients.

• Mark Zagorski, CEO of DoubleVerify, noted that integrating Scibids AI with Engaged Audience Planning allows brands to optimize programmatic CTV campaigns, resulting in stronger engagement and measurable outcomes.

6. The Future of TV Advertising

• Nicole Gileadi, Chief Strategy Officer at Kantar Media, praised EDO’s focus on data interoperability and how their approach aligns with Kantar’s audience analytics software.

• EDO’s ongoing commitment to interoperability and outcome measurement ensures that both buyers and sellers can optimize impact and efficiency in convergent TV advertising.

EDO’s Engaged Audience Planning is a game-changer for TV advertisers looking to optimize their media investments for both reach and results. By combining AI-driven insights with data interoperability, EDO is helping brands improve ad-driven engagement, resulting in greater ROI across linear and streaming TV. With its seamless integration into existing planning workflows, this solution is poised to redefine the future of convergent TV advertising.