Hightouch, the leading data and AI agents platform for marketers, has been named the “Omnichannel Analytics Solution of the Year” in the 3rd annual RetailTech Breakthrough Awards program. This prestigious recognition comes from RetailTech Breakthrough, a renowned independent market intelligence organization that evaluates top retail technology solutions across the globe. Hightouch’s innovative approach in leveraging AI and data to empower marketers for hyper-personalized campaigns has set a new standard for omnichannel marketing.

Pointers:

1. Empowering Retailers with Omnichannel Insights

• Hightouch’s platform empowers retailers to run personalized campaigns across more than 300 online and offline channels, covering everything from email to in-store interactions.

• The Composable Customer Data Platform (CDP) is a no-code solution that helps brands build targeted audience segments and customer journeys without needing extensive technical resources.

2. AI-Driven Personalization at Scale

• Hightouch AI Decisioning leverages reinforcement learning to optimize customer engagement at scale, enabling 1:1 personalization for every interaction.

• Marketers set the campaign goals, guardrails, and content, while AI agents dynamically adjust content delivery and optimize engagement, ensuring each customer receives relevant messaging in real-time.

3. Overcoming Marketing Challenges in a Crowded Landscape

• Tejas Manohar, co-founder and co-CEO of Hightouch, explained how customers are increasingly overwhelmed with messages across various channels, making it more challenging for brands to stand out.

• The Hightouch platform helps brands break through the noise, driving relevant engagement with customers through personalized and targeted content.

4. RetailTech Breakthrough’s Recognition

• The RetailTech Breakthrough Awards program honors the global innovators transforming the retail technology landscape. With thousands of nominations from more than 14 countries, the awards recognize leading technologies that shape the future of retail.

• This award highlights Hightouch's innovative approach to data personalization, which has allowed retailers to enhance their marketing strategies, improve customer loyalty, and drive revenue growth.

5. Hightouch’s Impact on Retail Marketing

• Bryan Vaughn, Managing Director of RetailTech Breakthrough, emphasized how Hightouch enables retailers to manage and analyze omnichannel insights, adjust active campaigns, and create seamless customer experiences.

• By unlocking the full potential of their existing data, retailers using Hightouch can improve brand loyalty, increase retention, and achieve better ROI on their marketing efforts.

Winning the “Omnichannel Analytics Solution of the Year” at the RetailTech Breakthrough Awards reflects Hightouch’s leadership in data-driven personalization and its ability to help retailers enhance customer connections through AI-powered insights. With its innovative solutions for cross-channel engagement, Hightouch continues to pave the way for marketers to deliver hyper-targeted campaigns that drive customer satisfaction and brand growth.

Haoxi Health Technology Limited, a prominent online marketing solution provider based in Beijing, China, has taken a significant step forward by launching a customized livestreaming agency strategy. This new initiative, driven by its subsidiary Beijing Haoxi Digital Technology Co., Ltd. (“Haoxi Beijing”), aligns with rising consumer demand for personalized, tech-enabled marketing in the medical aesthetics sector.

Highlights and Strategic Focus

1. Market-Driven Innovation

• The launch addresses the growing need for tailored, high-quality services in healthcare and medical aesthetics.

• Reflects shifting macro-consumption trends toward experience-rich, personalized care models.

2. Full-Cycle Livestreaming Services

• Haoxi Beijing’s new service covers the entire livestream campaign lifecycle:

  • Pre-campaign planning

  • Livestream initiation

  • Post-campaign performance analysis

• Tailored especially for the “light medical aesthetics” sector—covering laser and injection-based procedures.

3. Built on Proven Foundations

• Based on the company’s stable and successful advertising delivery model.

• Leverages long-term client relationships and deep domain expertise in digital healthcare marketing.

4. Integrated Consumer and Platform Insights

• Combines evolving consumer behaviors with platform-specific operational strategies.

• Ensures optimized campaign performance across targeted livestream platforms.

5. Comprehensive Partnership Strategy

• Under its new partnership model, Haoxi Beijing will offer:

  • Account setup and management

  • Content and short video marketing

  • Livestream ad strategies

  • Integration of platform-specific resources

• Focused on enhancing brand visibility and online conversion rates.

6. Leadership Perspective

• CEO Zhen Fan emphasizes that this move aligns with HAO’s mission of delivering precise, innovative, and effective marketing solutions for the healthcare sector.

• Marks a critical milestone in HAO’s roadmap to expand its digital capabilities in medical aesthetics marketing.

With the official rollout of its customized livestreaming agency services, Haoxi Health Technology Limited cements its leadership in healthcare marketing innovation. The initiative signals a proactive response to market needs and consumer behaviors, reinforcing its commitment to long-term client success and digital transformation in the medical aesthetics domain.

Ziff Davis, Inc., a digital media and internet company, has appointed John Ingram as Senior Vice President, Corporate Finance and Development. In this role, Ingram will lead global M&A initiatives and partner with the leadership team to shape the company’s strategic financial roadmap. He will report directly to Bret Richter, Chief Financial Officer of Ziff Davis.

Highlights of the Appointment

1. Role and Responsibilities

• Oversee global mergers and acquisitions strategy.

• Collaborate on strategic planning and capital allocation.

• Manage capital markets transactions.

• Enhance stakeholder engagement and investor relations.

2. Extensive Financial Expertise

• Brings 18+ years of experience in M&A and corporate finance.

• Strong background in media and technology sectors.

• Skilled in identifying value-creating opportunities across complex market environments.

3. Prior Experience and Leadership Roles

• Co-founder of Aliri Capital, an investment firm focused on B2B services and tech-enabled companies.

• Morgan Stanley: Nearly a decade in Investment Banking, focusing on Media & Communications and Financial Sponsors.

• Held positions at Ernst & Young, Dixon Hughes (now FORVIS), and Royal Bank of Scotland.

4. Executive Endorsement

• CFO Bret Richter commended Ingram as a strategic asset to Ziff Davis:

“John is a highly accomplished finance executive whose extensive M&A and corporate finance experience complement Ziff Davis’ long-term goals, particularly its pursuit of shareholder value-enhancing transactions.”

5. Educational Background

• M.B.A. from University of Virginia’s Darden School of Business.

• B.S. in Business Administration and M.A. in Accounting from University of North Carolina at Chapel Hill.

John Ingram’s appointment marks a significant strategic addition to Ziff Davis' leadership team, reinforcing its commitment to strategic growth through high-impact financial leadership. With a rich background in media, tech, and corporate finance, Ingram is well-positioned to drive the company’s global expansion and shareholder value initiatives.

Liveops, a trailblazer in the flexible customer experience (CX) industry, has announced a pivotal leadership transition with Jim Watson appointed as Chief Executive Officer, effective immediately. Watson succeeds Greg Hanover, who steps down after more than eight years of impactful leadership.

Highlights of the Leadership Transition

1. Greg Hanover’s Legacy

• Led Liveops since 2017, steering the company through:

  • Significant growth

  • Technological innovation

  • Expansion of the flexible agent model

• Strengthened partnerships with Fortune 500 and enterprise clients.

• Widely recognized for reinforcing Liveops’ reputation as the leader in on-demand customer service.

2. Jim Watson’s New Role as CEO

• Former Board Chair with 20+ years of involvement at Liveops.

• Brings a deep, institutional knowledge of the company’s:

  • Vision and culture

  • Client base

  • Operational strengths

• His appointment reflects the Board’s confidence in continuity and future innovation.

3. Vision for the Future

• Watson aims to:

  • Advance Liveops' strategic priorities

  • Strengthen its core customer service capabilities

  • Invest further in technology and talent

• Reinforce Liveops’ ability to deliver high-impact, scalable CX solutions in today’s experience-driven economy.

4. Commitment to Innovation and Flexibility

• Liveops’ model integrates:

  • Human connection

  • Advanced technology

  • Operational agility

• Positioned to meet the evolving needs of modern enterprises with remote, distributed CX teams.

5. Leadership Reflections

• Watson shared:

“What has always made this company special is our ability to pair human connection with leading technology and operational agility—and deliver meaningful results for our clients.”

With Jim Watson at the helm, Liveops is poised to accelerate innovation in the customer experience landscape. Building on a strong foundation laid by Greg Hanover, the company will continue to redefine flexibility and quality in customer service for enterprise clients worldwide.

WiMi Hologram Cloud Inc. (Nasdaq: WIMI), a leading provider of augmented reality (AR) hologram technology, has officially filed its annual report on Form 20-F for the fiscal year ending December 31, 2024, with the U.S. Securities and Exchange Commission (SEC). The report signals a notable financial turnaround, showcasing the company’s strategic execution and operational resilience.

Financial Highlights and Strategic Insights

1. Transition to Profitability

• WiMi reported a net income of RMB 103.3 million (USD 14.4 million) in 2024.

• A significant improvement from a net loss of RMB 510.4 million in 2023.

• Reflects effective operational strategies and efficient cost control.

2. Robust Cash Flow and Liquidity

• Cash and cash equivalents, including short-term investments, rose by:

  • RMB 1.14 billion, or 148.0% year-over-year.

  • From RMB 773.9 million in 2023 to RMB 1.92 billion (USD 266.9 million) in 2024.

• Positions the company for sustained growth, innovation, and strategic investment.

3. Strong Management and Strategic Direction

• The turnaround underscores WiMi’s capable leadership and adaptive strategy.

• The financial foundation enables the company to:

  • Pursue new development avenues

  • Expand R&D in hologram and AR technologies

  • Fuel future global expansion

4. Access to Full Financial Reports

• The complete audited consolidated financials are available on:

  • The SEC website: www.sec.gov

  • The WiMi Investor Relations site: ir.wimiar.com

• Printed copies can be requested via the Investor Relations Department in Beijing.

WiMi’s 2024 financial performance marks a powerful turnaround from prior-year losses, driven by effective strategic execution and operational focus. With robust liquidity and a renewed outlook, WiMi is well-prepared to continue innovating in the AR and holographic tech sectors.

Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has selected Ruder Finn as its Public Relations Agency of Record (AOR) for North America and Latin America. This strategic partnership aims to elevate Zebra’s brand presence and strengthen its external communications across key markets.

Elements of the Strategic PR Partnership

1. Purpose of the Appointment

• Following a competitive pitch, Ruder Finn was chosen to:

  • Drive corporate communications and media relations for Zebra.

  • Support Zebra's growth strategy and innovation narrative.

  • Amplify the company’s brand visibility across the Americas.

2. Leadership and Expertise

• Antonia Caamaño, SVP of Technology at Ruder Finn, will lead the account.

• Caamaño brings deep industry insight into technology storytelling and strategic communications.

3. Zebra’s Vision and Expectations

• Zebra aims to showcase how its technologies transform the entire supply chain journey, from factory to consumer.

• Focus areas include:

  • Mobile computing

  • Printing and scanning

  • Machine vision

  • Robotics

  • RFID

  • AI solutions

“Their expertise in translating technology into compelling stories... will help us drive awareness of our leadership,” — Therese Van Ryne, Senior Director, Global External Communications, Zebra Technologies

4. Innovations That Drive Business Impact

• Zebra’s portfolio enables real-time asset visibility, intelligent automation, and connected frontline operations.

• Highlights include:

  • RFID tech for real-time data capture in venues, distribution centers, and hospitals.

  • AI-powered solutions to enhance inventory management, customer satisfaction, and operational efficiency.

5. Ruder Finn’s Commitment

• The agency is focused on bringing to light Zebra’s innovation through creative communications and thought leadership.

“We are thrilled to be extended members of Zebra’s communications team,” — Antonia Caamaño, Ruder Finn

The partnership between Zebra Technologies and Ruder Finn marks a strategic step in reinforcing Zebra’s industry leadership through compelling communications. By aligning with a seasoned PR firm, Zebra aims to better articulate its innovation impact and strengthen its presence in high-growth markets across the Americas.

Omnicom Media Group (OMG), the media services division of Omnicom, has consolidated all its global influencer marketing capabilities under a single brand Creo. This strategic integration places influencer marketing at the core of OMG’s global media offerings, offering clients more precise tools, data-driven planning, and performance measurement across markets.

Highlights of the Global Consolidation

1. Creo: A Unified Global Influencer Strategy

• All regional influencer marketing efforts are now unified under the Creo brand.

• In certain regions, this will be branded as OMGCreo.

• Consolidation allows access to:

  • Industry-leading influencer partnerships

  • Unified tools and technologies

  • Consistent strategic approaches worldwide

2. The “Influencers as a Media Channel” Approach

• Positions influencers as integral to media planning, not just standalone activations.

• Enables data-led campaign planning, discovery, and performance tracking.

• Designed to bridge the gap between creator content and consumer action.

3. Integration with Omni: Omnicom’s Operating System

• Leverages Omni’s advanced data infrastructure to:

  • Enhance creator discovery

  • Enable precise targeting

  • Optimize campaign measurement

• Boosts ROI and relevance across influencer touchpoints.

4. Strategic Brand Collaborations and First-Mover Data Deals

• Creo has worked with brands like Mountain Dew, Delta, and State Farm.

• Ongoing first-mover partnerships with:

  • Amazon

  • Google

  • Snap

  • TikTok

  • Instacart

• These collaborations close the gap between influencer content and commerce, turning creators into direct sales channels.

5. Launch of Three AI-Powered Tools in Omni

• Creator Briefing Tool: Powered by Google Gemini, it helps creators align content with target audience and cultural trends.

• Creo Influencer Agent: AI tool that matches influencers with brand objectives using cultural data signals.

• Omni Creator Performance Predictor: Uses Meta’s new API and machine learning to identify top-performing influencer content for paid promotion—showing a +38% performance increase over manual selections in alpha tests.

6. Market Context and Growth

• Influencer marketing spend has tripled since 2020.

• Market projected to reach $33 billion in 2025, up from $24 billion in 2024.

• This consolidation meets the increasing demand for measurable, scalable influencer solutions.

By uniting its influencer marketing capabilities under Creo, Omnicom Media Group delivers a unified, data-driven global solution that positions influencers as a core media channel. With next-gen AI tools and first-mover platform integrations, OMG is redefining how brands plan, activate, and scale influencer marketing to drive real business outcomes.

Bounteous, a leading global digital transformation consultancy, has announced the promotion of Ketan Somani to the role of President of Strategic Industries & Regional CEO, EMEA & APAC. In this expanded position, Ketan will oversee global growth strategies in Financial Services, Media & Telecommunications, and Diversified Industries, while continuing to scale operations across Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC).

Highlights of the Leadership Transition

1. Strategic Oversight Across High-Growth Sectors

• Ketan will lead Bounteous’ strategic direction and client solutions in:

  • Financial Services

  • Media & Telecommunications

  • Diversified Industries

2. Regional Growth in EMEA & APAC

• Since 2017, Ketan has:

  • Doubled company revenues

  • Established and scaled EMEA operations

  • Expanded APAC operations, transforming Tier 1 GCCs into strategic partnerships

3. Executive Sponsor for AI Initiatives

• Ketan will drive global adoption of AI-powered transformation solutions

• Focused on helping clients:

  • Innovate faster

  • Operate smarter

  • Scale more confidently

4. Track Record of Growth and Innovation

• Ketan played a key role in securing a majority investment from New Mountain Capital

• Brings deep experience in:

  • Sales and P&L management

  • Global delivery models

  • Building client-centric, digitally agile teams

5. Leadership Endorsements

• Sudarshan Mandayam, CEO of Bounteous:
  “Ketan has driven differentiated growth and deep client partnerships, strengthening our global footprint.”

• Prasad Chintamaneni, Executive Chairman:
  “His vision and execution across EMEA and APAC have positioned Bounteous for long-term global success.”

6. Vision for the Future

• Ketan on his new role:
  “I’m honored to step into this role as we continue to pioneer Co-Innovation and AI transformation across industries. Our global teams are well-positioned to unlock new growth and drive lasting client value.”

Ketan Somani’s appointment marks a significant step in Bounteous' global expansion and innovation roadmap. With a proven leadership record and a bold vision for AI-powered transformation, Ketan’s expanded role is set to accelerate Bounteous' impact across key industries and markets.