Klaviyo, a leading email marketing and customer relationship management (CRM) platform, has been named the top email newsletter software for 2025 by Expert Consumers. As businesses face rising advertising costs and unpredictable social media algorithms, email marketing remains a reliable, cost-effective tool for building strong customer relationships. With its AI-powered features and data-driven solutions, Klaviyo is transforming the email marketing landscape, making it the platform of choice for B2C brands.

Why Klaviyo is the Top Choice for Email Marketing

In an era where paid advertising costs are climbing and social media algorithms are less predictable, email marketing continues to shine. A recent study by Klaviyo found that email marketing remains one of the top three ROI-generating channels for nearly 79% of businesses, underscoring its ongoing effectiveness in digital marketing.

Klaviyo’s robust suite of tools sets it apart from other platforms. From its easy-to-use drag-and-drop editor to AI-powered writing assistance, Klaviyo makes it simple for businesses to create visually engaging and personalized newsletters that resonate with their audience.

Features That Set Klaviyo Apart

1. Email Creation and Personalization

   Klaviyo provides 160+ professionally designed email templates and an intuitive drag-and-drop editor, enabling businesses to design branded, visually appealing newsletters with no advanced design skills required. With AI-powered writing assistance, businesses can optimize subject lines and body text to increase open rates and engagement.

2. Subscriber Growth and Segmentation

   Klaviyo offers 60+ sign-up form templates to capture leads through embedded forms, pop-ups, and landing pages. Once contacts are collected, the platform uses automated segmentation based on customer behavior, ensuring that new subscribers receive personalized messaging from the start.

3. Automated Workflows

   Klaviyo allows businesses to set up automated email sequences, such as welcome emails, post-purchase follow-ups, abandoned cart reminders, and re-engagement campaigns. This ensures timely, contextually relevant messaging that increases customer engagement and drives conversions.

The Evolution of Email Marketing for B2C Brands

Expert Consumers' recognition of Klaviyo highlights the growing demand for smarter, more personalized email marketing solutions. Traditional email marketing platforms have focused on bulk messaging, but today's businesses need data-driven strategies to remain competitive. Klaviyo goes beyond traditional email marketing by offering real-time customer insights, enabling businesses to segment audiences based on shopping behavior, engagement levels, and individual preferences.

Unlike generic email blasts sent to entire lists, Klaviyo helps businesses deliver relevant, timely messages tailored to each subscriber's needs.

Expert Consumers' Endorsement of Klaviyo

According to a spokesperson for Expert Consumers, "Marketing strategies continue to evolve, but email remains one of the most effective ways to engage customers, especially when brands take a data-driven approach. Klaviyo stands out not only as an email marketing platform but as a comprehensive B2C CRM that empowers brands to optimize their outreach and drive engagement."

By leveraging Klaviyo’s powerful tools, businesses can enhance their email marketing efforts and achieve better results, whether their goal is to increase brand awareness, improve customer retention, or boost direct sales.

Klaviyo’s recognition as the top email newsletter software for 2025 reaffirms its status as an industry leader in email marketing and customer relationship management. With its AI-powered features, robust automation, and data-driven insights, Klaviyo continues to help B2C brands grow and thrive by delivering personalized, relevant messaging that drives customer engagement and increases ROI.

PageProof, the industry-leading online proofing platform, has announced the launch of its new add-in for Microsoft Office, available for both desktop and Office 365 users. This powerful addition aims to simplify and accelerate the review and approval process for teams working on Word, Excel, and PowerPoint files, providing a seamless experience for creative collaboration. With this tool, users can now easily upload files to PageProof, manage feedback, and ensure brand compliance directly within their familiar Microsoft Office environment.

Features of PageProof's Microsoft Office Add-In

The integration of PageProof with Microsoft Office makes it easier than ever to streamline workflows and manage approval processes. Key features of the add-in include:

1. Create Proofs Directly from Microsoft Office

   With just one click, users can upload documents, spreadsheets, and presentations from Word, Excel, and PowerPoint into PageProof. This simplifies the proofing process by allowing teams to create new versions and initiate approval workflows without leaving their Office applications.

2. Effortless Feedback Management

   PageProof’s task pane within Word, Excel, and PowerPoint makes it easy to view comments and track progress. Feedback is returned as a to-do list, which can be filtered by status (e.g., unmarked, to-do, and done). Users can respond to comments, add new ones, and download attachments, all without leaving the application.

3. Version Control and Smart Compare

   Managing multiple versions of a document is made easy with automatic version control. PageProof keeps a full version history, allowing users to compare versions side-by-side or use Smart Compare to automatically calculate and display the differences between them.

4. Automated Approval Workflows

   PageProof allows users to send proofs through a structured approval workflow. Roles and permissions can be customized to control who sees the proof and when, and automated reminders ensure the project moves forward without delays.

5. Brand Compliance with Checklists

   PageProof’s checklists guide reviewers through brand guidelines, ensuring that every document, spreadsheet, or presentation is aligned with company standards. The platform also maintains a detailed audit trail of feedback, decisions, and approvals throughout the entire process.

How PageProof Benefits Marketing and Brand Teams

“PageProof is already the go-to platform for reviewing creative work like Adobe files, video, audio, and web. Now, with our Microsoft Office add-in, marketing and brand teams can bring corporate documents into the same streamlined approval workflow directly from Word, Excel, and PowerPoint,” said Gemma Rann, CEO of PageProof.

The integration of PageProof with Microsoft Office helps marketing teams and enterprises collaborate more efficiently, reduce bottlenecks, and ensure all assets—whether creative files or corporate documents—undergo consistent approval processes.

Expert Insights on the Add-In’s Impact

“We are committed to providing teams with seamless integrations to review and approve files within the tools they use every day. Whether working on documents, spreadsheets, or presentations, PageProof ensures efficient collaboration, clear communication, and faster approvals,” said Marcus Radich, CTO of PageProof.

The Microsoft Office add-in is designed to save time, enhance productivity, and reduce errors by keeping feedback and approval processes centralized within one platform.

The launch of PageProof’s Microsoft Office add-in marks an important advancement in the realm of online proofing platforms. By offering easy version control, seamless feedback management, automated approval workflows, and brand compliance checklists, PageProof empowers creative and marketing teams to collaborate more efficiently. This new tool ensures that teams can handle all their Microsoft Office documents, spreadsheets, and presentations in the same streamlined, controlled manner as their other creative assets.

Cineverse, a leading next-generation entertainment studio, has announced strategic leadership changes to its Bloody Disgusting division. As a premier destination for horror fans, Bloody Disgusting continues to solidify its position in the entertainment landscape. The new appointments will steer the brand's editorial evolution, drive innovative initiatives, and expand its reach in the rapidly growing horror entertainment sector.

New Leadership Appointments at Bloody Disgusting

In a move to strengthen its brand and further solidify its dominance in the horror genre, Cineverse has promoted John Squires and Meagan Navarro to Co-Managing Directors of Bloody Disgusting. The two longtime contributors will take the reins of the brand's editorial direction, introducing new initiatives, and expanding the platform's presence across multiple channels.

In addition, Michael Roffman joins Cineverse as Executive Director of Advertising Sales and New Business Development for Bloody Disgusting, bringing his expertise to grow strategic partnerships and further elevate the division’s success. His impressive track record includes driving a 40% increase in direct sales in fiscal Q4 2025, aided by major campaigns from Sony Pictures, Neon, and A24.

Bloody Disgusting's Growth and Vision

Since Cineverse's acquisition of Bloody Disgusting in 2021, the platform has expanded from its roots as a horror website to a comprehensive 360-degree media platform. Today, it engages audiences through multiple channels, including a growing podcast network, social media platforms, live events, SCREAMBOX, and its publishing arm. SCREAMBOX, the company’s rapidly expanding streaming service, continues to grow its subscriber base with popular titles such as Terrifier 2, Terrifier 3, and recent premieres like The Coffee Table and Project MKHEXE.

"Bloody Disgusting has evolved well beyond its roots, and I am immensely proud of the success we’ve achieved over the past quarter-century," said Tom Owen, Cineverse Vice President of Network Strategies and Bloody Disgusting Co-founder. "With John and Meagan taking on pivotal roles, and Michael’s vast expertise in business development, we are excited about the future and what we can accomplish together."

Expanding into Theatrical Film

Bloody Disgusting’s impact extends beyond digital media. The brand has played a key role in Cineverse's theatrical film success, including the Terrifier franchise and upcoming releases such as the highly anticipated The Toxic Avenger (releasing August 29) and Silent Night, Deadly Night (releasing December 12). These projects exemplify the growing influence of Bloody Disgusting within the horror film industry.

Looking Ahead: Strategic Growth and New Ventures

Cineverse is positioning Bloody Disgusting for even more growth with a strong leadership team in place. The company aims to continue expanding the brand’s influence and explore exciting new ventures that will resonate with the passionate horror fanbase. As Tom Owen puts it, "John and Meagan are integral to our future success, and Michael’s contribution will be crucial as we forge new partnerships and enter new business opportunities."

MetaRouter, a leader in server-side tag management and data collection integration, has announced two key appointments to its executive team. Nikhil Raj joins as President, and Patrick Harrington joins as Head of AI/ML. This strategic move highlights MetaRouter's ongoing commitment to advancing innovation in retail media networks (RMN) and AI-driven solutions for enterprises. With decades of combined experience, Raj and Harrington will play a pivotal role in driving the company’s mission to enhance first-party data ownership, predictive insights, and performance measurement.

Leadership Additions: Industry Veterans to Drive Innovation

With the appointment of Nikhil Raj and Patrick Harrington, MetaRouter is positioning itself to address some of the most pressing challenges within the retail media and data integration industries. Tim Brunk, CEO of MetaRouter, expressed his confidence in the new leadership, stating, "Nikhil and Patrick bring decades of world-class experience to drive our innovation in first-party data ownership, predictive insights, data governance, performance measurement, and attribution."

Nikhil Raj: A Veteran in Retail Media

With over 15 years of experience in retail media, Nikhil Raj is a highly respected figure in the industry. Raj was a key member of the founding team of Walmart's advertising business (WMX, now Walmart Connect). He played a significant role in leading Moloco's retail media business, growing its revenue by an impressive 6X within just two years. Additionally, Raj founded and scaled the global retail media practice at Bain & Company, bringing a wealth of knowledge in managing retail media across retailers, marketplaces, brands, and tech/data vendors.

As President, Raj will be responsible for overseeing MetaRouter’s retail media initiatives and further enhancing its product offerings. His vast expertise will drive the company’s efforts to address critical challenges in the retail media ecosystem.

Patrick Harrington: AI/ML Expertise to Drive Product Innovation

Patrick Harrington, Ph.D., brings a wealth of knowledge in artificial intelligence (AI) and machine learning (ML). Previously serving as Head of AI/ML at Modern Treasury, Harrington has also held pivotal roles as Head of Machine Learning Platforms at Block and GM of AI/ML at Workday. He is recognized for his ability to leverage AI and ML to drive product innovation and operational efficiency.

Harrington’s career also includes a collaboration with Raj at Walmart, where they helped build the foundational data and machine learning layer for WMX. At MetaRouter, Harrington will focus on product innovation by utilizing AI and ML to develop agentic AI solutions that enhance the value customers capture and accelerate their time to value.

MetaRouter’s Strategic Vision Moving Forward

The addition of Nikhil Raj and Patrick Harrington to the leadership team marks a significant milestone in MetaRouter's strategic growth. Both leaders bring extensive expertise in retail media and AI-driven technology, reinforcing the company’s commitment to advancing its data management and analytics solutions for enterprises. MetaRouter’s future focus will continue to be on first-party data ownership, predictive insights, and delivering actionable performance measurement solutions for businesses.

Rachel S. Lee, founder of GetFeatured.com, is revolutionizing the public relations landscape through her innovative and strategic press release services. With over a decade of experience in digital marketing and PR, she has built a platform that prioritizes brand storytelling, credibility, and measurable media presence.

The Vision Behind GetFeatured.com

• Founded to bridge the gap between businesses and high-visibility media platforms

• Emphasis on storytelling that resonates with audiences

• Aims to boost credibility and authority for clients across industries

Differentiators and Services

• Expert Press Releases: Crafted for impact and tailored to brand voice

• Top-Tier Media Placement: Securing features in widely recognized publications

• Digital Strategy Integration: Merging traditional PR with digital marketing tactics

• Results-Driven Campaigns: Focused on tangible outcomes like SEO, traffic, and brand mentions

Rachel S. Lee’s Leadership and Approach

• Combines deep marketing expertise with real-time media insights

• Leverages modern tools and trends to enhance visibility

• Places strong emphasis on personalization and client-centric solutions

• Proven track record of helping businesses grow their online and media presence

Client Success and Testimonials

• Numerous satisfied clients highlight campaign effectiveness

• Praise for customized, hands-on service delivery

• Consistently high client retention and referrals due to performance

Community Involvement and Empowerment

• Regular participant and sponsor of industry workshops

• Advocates for entrepreneurial education and marketing literacy

• Mentors and supports young professionals in marketing and PR sectors

Rachel S. Lee’s journey with GetFeatured.com underscores her commitment to excellence in public relations. By combining traditional PR fundamentals with digital innovation, she has built a brand that not only elevates client stories but also contributes meaningfully to the broader marketing community.

Cre8tive Con, the premier platform for innovation in entrepreneurship, storytelling, and creativity, has officially named Ramon Ray as Director of Strategic Partnerships for its highly anticipated 2026 event. Ray brings unmatched expertise and passion to this key leadership role during a transformative period for the brand.

Ramon Ray: A Powerhouse Connector

• Recognized globally as an entrepreneur, bestselling author, and dynamic speaker

• Known for building authentic connections and championing creators

• Joins Cre8tive Con’s executive leadership at a critical expansion phase

• Will lead efforts in forging impactful brand partnerships and sponsorships

Strategic Vision for 2026

• Cre8tive Con aims to amplify underrepresented voices and empower change-makers

• Ray’s role will be instrumental in expanding global influence and reach

• Focus on building meaningful alliances that align with the event’s mission and values

• Commitment to providing platforms for entrepreneurs, creatives, and innovators

Executive Team’s Endorsement

• Julie Lokun, Founder of Cre8tive Con:
  "Ramon brings the energy and integrity we need to elevate this vision worldwide."

• Dominick Domasky, COO of Cre8tive Con:
  "He embodies collaboration, making him a perfect fit for our ambitious 2026 agenda."

Cre8tive Con 2026: What to Expect

• Scheduled for February 2026 at the Intercontinental Hotel, Chicago

• Features a star-studded speaker lineup and immersive masterclasses

• Will offer unparalleled networking opportunities for attendees

• Positioned as a global stage for industry trailblazers and visionary creators

Ramon Ray’s appointment signals a powerful next chapter for Cre8tive Con. As the brand gears up for its most ambitious event yet, his strategic leadership promises to unlock new levels of collaboration, visibility, and value. Cre8tive Con 2026 is not just an event—it’s a movement powered by bold ideas and transformational partnerships.

OPIC Technologies, Inc., a pioneer in Spatial Live Stream Technology, is redefining medical training by offering an advanced, immersive way to observe medical procedures. With its cutting-edge streaming capabilities, the company is enhancing how students, educators, and professionals learn through real-time, 3D visual experiences.

The Challenge with Traditional Medical Video

• Flat recordings limit the ability to perceive depth and spatial relationships

• Learners struggle to understand positioning of tools, anatomy, and surgical flow

• Reduced realism affects comprehension and long-term retention of procedural skills

OPIC’s Solution: Real-Time Spatial Live Streaming

• Preserves depth, motion, and spatial orientation

• Provides a lifelike, “in-the-room” viewing experience

• Allows for remote observation of surgeries, anatomical demos, and procedures

• Promotes spatial awareness critical to clinical proficiency

Benefits for Medical Education

• Enables immersive learning for students and healthcare professionals

• Facilitates peer collaboration and case review in real-time

• Enhances remote training for geographically dispersed learners

• Supports continuing education and curriculum enrichment for institutions

Executive Insight

“Spatial Live Streaming gives learners a more accurate view, helping them build the spatial awareness essential for clinical practice.”
— Bob Douglas, CEO, OPIC Technologies, Inc.

“We’re giving medical educators a tool that closely mirrors in-person observation.”
— Douglas on the impact of accessibility and enhanced outcomes

Versatile Applications

• Surgical training and operating room observation

• Emergency medicine simulations

• Anatomical deep dives and procedural workshops

• Virtual medical conferences and speaker-led demonstrations

• Expands reach of specialized knowledge globally

With its revolutionary Spatial Live Streaming platform, OPIC Technologies is setting a new benchmark for medical education. By delivering depth and realism in real time, the company is empowering educators and learners with tools that bridge the gap between physical and virtual instruction—making advanced medical training more immersive, accurate, and accessible than ever before.

Madhive, the unified operating system powering local media, has launched Maverick AI, an advanced intelligence layer engineered to enhance every phase of the advertising campaign lifecycle from pitch to payment. This innovation marks a pivotal shift in how local advertising is executed, optimized, and measured at scale.

The Foundation: A Unified OS for Local Media

• Madhive serves as the tech backbone for leading broadcasters and media companies

• Its white-labeled platform handles planning, selling, and optimizing omnichannel campaigns

• Built for the unique complexity of local advertising markets

What Is Maverick AI?

• An embedded AI layer, not a bolt-on feature

• Designed to enhance speed, autonomy, and efficiency across campaign workflows

• Powers real-time decisions, insights, and optimizations for all users—from sellers to execs

Core Maverick AI Features

1. Maverick SmartProposal

• Builds branded media plans in minutes

• Provides proactive insights and dynamic recommendations

• Shortens sales cycles and increases average order size and revenue

2. Maverick Audiences

• Generates AI-curated audience segments instantly

• Eliminates platform hopping and manual data handling

• Enhances targeting accuracy and performance

3. Maverick Outcomes

• Uses predictive analytics to optimize toward specific goals

• Supports diverse KPIs: foot traffic, site visits, online sales

• Enables in-flight campaign adjustments for better results

Proven Impact Across the Industry

• Media companies report faster sales and higher product volume

• Agencies gain clear, data-backed rationale for campaign strategies

• Vica CEO reports a 286% increase in conversions driven by Maverick

• Maverick AI delivers both pre-campaign insight and post-campaign analysis

Company Momentum and Strategic Growth

• Backed by $300 million in funding from Goldman Sachs (2023)

• Acquired Frequence, an omnichannel workflow platform (2024)

• Rapid expansion of client roster, executive team, and tech stack

With the introduction of Maverick AI, Madhive is not just adding features—it's embedding intelligence directly into the core of campaign operations. From automating proposals to optimizing outcomes, Maverick empowers advertisers to deliver smarter, faster, and more effective campaigns tailored to the unique demands of local media. It sets a new industry benchmark in AI-driven advertising efficiency.