Veritonic, the leading audio analytics and research platform, has unveiled a series of powerful updates to its Creative Measurement solution, designed to improve the testing and optimization of audio assets while enhancing team collaboration. These new capabilities will allow users to define study parameters with greater ease, streamline collaboration through customizable permissions, and provide a more intuitive setup process, ensuring that teams can align on objectives quickly and efficiently.

“With these enhancements, we’re putting more control, flexibility, and efficiency into the hands of our clients,” said Scott Simonelli, CEO and Co-Founder of Veritonic. “Creative is at the heart of audio performance, and our updates make it easier than ever to test, optimize, and align creative strategies within teams.”

Enhancements to Veritonic's Creative Measurement Solution:

Simplified Setup Process

Users can now configure study parameters more efficiently, reducing setup time and increasing operational efficiency.

Collaborative Features for Teams

Veritonic has introduced customizable permissions, allowing teams to invite collaborators with specific access levels, improving cross-functional collaboration.

Integrated Comments and Feedback

Direct commenting functionality within the platform streamlines communication, ensuring that all team members are aligned on objectives and minimizing friction during the creative testing process.

Veritonic’s Platform: A Comprehensive End-to-End Solution

Veritonic continues to lead the industry as the only comprehensive end-to-end platform for audio analytics, supporting major brands, agencies, and publishers across podcasting, streaming audio, and emerging audio channels. These new features bolster Veritonic's position as the go-to platform for data-driven audio optimization, providing support at every stage of the campaign lifecycle.

WSI, a leader in digital marketing, is excited to announce a strategic partnership with Amplify Voice, a trailblazer in voice and conversational AI solutions for customer engagement and lead generation. This collaboration enhances WSI’s capabilities, providing businesses with AI-driven voice assistants, chatbots, and real-time messaging automation that elevate customer experiences while maintaining the human touch.

“At WSI, we’re always looking for technologies that empower our clients to grow smarter, not just bigger,” said Valerie Brown-Dufour, President of WSI. “Amplify Voice offers something unique—a solution that enhances customer interactions in a way that’s efficient, intelligent, and human. This partnership aligns perfectly with our strategy-first approach and allows our Consultants to deliver even more impactful, measurable engagement for our clients.”

Enabling Smarter, Always-On Customer Engagement

As customer expectations shift towards instant, personalized interactions, voice and conversational AI are becoming critical components of successful digital strategies. With Amplify Voice, WSI’s global network of Consultants now has access to cutting-edge tools that enable businesses to automate lead qualification, appointment scheduling, customer support, and more—all while offering seamless, real-time conversations.

Amplify Voice’s AI Receptionist and AI Sales Assistant empower businesses to engage leads instantly, ensuring that every interaction is meaningful and productive. Whether answering FAQs in the middle of the night or converting leads directly from a voice assistant, Amplify Voice makes it possible to engage customers at the right moment without increasing workload or compromising quality.

Turning Conversations into Conversions

This partnership takes WSI’s consultative approach to the next level by integrating AI technologies that align directly with clients’ business goals. By implementing Amplify Voice’s AI-powered tools, WSI clients can reduce friction in the customer journey and increase conversion rates through more personalized, efficient interactions. This partnership is built for measurable ROI, driving smarter customer engagement that yields lasting results.

“At Amplify Voice, we believe every conversation matters, and that each interaction should feel seamless, human, and impactful,” said Paige Pijuan, Chief Relationships & Culture Officer at Amplify Voice. “Partnering with WSI allows us to amplify our shared mission: smarter, more personal customer engagement at scale.”

Digital Silk, an award-winning agency specializing in brand strategies, custom websites, and digital marketing campaigns, is urging California tourism boards to adopt interactive web design in 2025. By doing so, the agency believes they can inspire Gen Z and millennial travelers, drive more itinerary bookings, and strengthen destination loyalty.

The Rising Importance of Interactive Tourism Websites

As the tourism industry continues to thrive, younger travelers are increasingly looking for immersive, mobile-first planning tools rather than traditional, static brochures. According to Statista, the U.S. travel and tourism market is expected to reach US $223.6 billion by 2025, with a year-over-year growth of 4.25%. Despite this, many regional tourism websites remain outdated, with heavy text and slow loading times that often lead to user drop-off before bookings are completed.

Interactive websites allow users to "test-drive" potential travel experiences like coastal tours, trails, or food scenes—all from their phones. These immersive tools shorten the path from inspiration to booking, making it easier for travelers to envision and plan their trips.

"California's scenery already captivates, but digital storytelling turns a casual search into a booked adventure," says Gabriel Shaoolian, CEO of Digital Silk.

Why Interactive Design Matters for Destination Marketing

The ability to engage users with authoritative visuals, real-time mapping, and integrated booking widgets is crucial to keeping them engaged longer. Statista reports that nearly 50% of U.S. leisure travelers start trip planning on mobile devices, emphasizing the need for websites that are thumb-friendly and responsive.

To enhance engagement and conversion rates, tourism boards must focus on key interactive features that make the planning process more enjoyable and intuitive.

Recommendations for California Tourism Boards

To better engage Gen Z and millennial travelers, Digital Silk offers the following recommendations for California tourism boards:

• Immersive Media: 360-degree video tours and drone flythroughs that load quickly and captivate users.

• Dynamic Itinerary Builders: Easy-to-use, drag-and-drop schedule tools that sync with calendar apps, making planning seamless.

• User-Generated Reels: Curated social media content that showcases real traveler moments, creating authenticity and engagement.

• Frictionless Booking: One-tap links to lodging, dining, and ticket partners that streamline the booking process.

Boards that embrace these innovations will not only lead peak-season demand but also capture repeat visits by creating memorable digital-first impressions.

"Visitors who see their trip take shape in real time feel an emotional pull to hit 'book now'. Interactivity is the new brochure," says Gabriel Shaoolian, CEO of Digital Silk.

Puntt AI, the first company to bring AI-powered compliance agents to market, has officially launched its platform, offering a powerful solution for marketing and legal teams in regulated industries. With a clear promise: Move fast. Stay compliant. No trade-offs.

Designed to meet the needs of high-velocity marketing teams and enterprise legal departments, Puntt AI's autonomous agents review creative, packaging, and legal content in real time, ensuring full compliance with both internal guidelines and global regulations. This helps brands launch faster without the risk of delays or regulatory violations.

"Marketing teams want speed. Legal teams want safety. We built the AI that delivers both," said Ronnie Kwesi Coleman, Founder and CEO of Puntt AI.

Powering the Fortune 100

Puntt AI’s platform is already in use by top enterprise companies to accelerate approval processes, reduce overhead, and enable faster launches in global markets while staying within legal and regulatory boundaries.

The system continuously learns from past approvals and the latest global laws, offering dynamic compliance checks that adapt to your business and regulatory changes.

Built for Speed and Safety

Puntt AI addresses one of the most expensive and persistent challenges for enterprises: the conflict between moving quickly and managing legal risks. With Puntt AI, companies no longer need to choose between speed and compliance.

The AI agents operate autonomously across four key functions:

• Real-time Creative Compliance: Reviews ads, videos, and visuals, flagging off-brand content and risky claims.

• Label & Packaging Review: Ensures packaging adheres to market-specific rules, preventing delays.

• Legal Document Intelligence: Auto-redlines contracts and campaign copy using AI trained on your legal history, case law, and global regulations.

• Regulatory Intelligence: Keeps your agents updated with the latest global compliance data, with no manual updates required.

A New Compliance Infrastructure Layer

Puntt AI isn’t just another workflow tool or AI assistant. It’s a compliance infrastructure layer designed to power modern marketing in complex, regulated industries. Built for enterprise-scale, Puntt AI integrates seamlessly into existing marketing and legal systems, enabling teams to work faster and more efficiently without the usual friction, delays, or legal risks.

Jasper, the world's leading AI marketing platform, today announced the formation of its Customer Advisory Board (CAB), which brings together senior leaders from globally recognized, industry-leading organizations. The CAB includes prominent members from S&P 500 and Fortune 500 companies and aims to advance Jasper's mission to elevate all marketers by harnessing the power of AI.

The inaugural Jasper 2025 CAB is made up of influential marketing executives, including:

• Joanna Berliner, Head of Creative at Wayfair

• Laura Heisman, Chief Marketing Officer at Dynatrace

• Dane Hulquist, SVP, Marketing Activation at U.S. Bank

• Beverly Jackson, VP, Brand & Product Marketing at Zillow

• Steve Kearns, Global Head of Content, Marketing Solutions at LinkedIn

• Elias Plishner, EVP, Digital Marketing & Analytics at Sony Pictures

• Chantal Restivo-Alessi, Chief Digital Officer and CEO, International Foreign Language at HarperCollins

• Joseph Roemer, Head of Commercial IT, Data & AI at AstraZeneca

• Elaina Shekhter, Chief Marketing & Strategy Officer, SVP at EPAM

• Peter So, VP, Digital Innovation at PGIM

Empowering Marketers with AI-driven Insights

This strategic initiative brings together marketing’s most innovative minds to guide Jasper’s technology and product development, enabling AI-driven marketing solutions that cater to the evolving needs of enterprise marketers. The board members represent a range of industries, including retail, technology, and life sciences, ensuring that Jasper’s offerings remain relevant to a global audience.

"At EPAM, our marketing teams have cracked the code of using advanced AI tools like Jasper as agentic partners in our day-to-day lives, transforming how we work, collaborate, and evolve as an organization," said Elaina Shekhter, Chief Marketing & Strategy Officer at EPAM. "Joining the Jasper Customer Advisory Board, alongside marketing leaders from some of the most innovative companies, presents a unique opportunity to collaborate on solutions that push the boundaries of AI-native marketing solutions and redefine go-to-market motions."

Shaping the Future of Marketing with AI

Jasper’s CAB features senior executives from globally influential brands with decades of expertise in digital transformation, marketing technology, and enterprise strategy. These leaders will play an essential role in shaping Jasper’s future product roadmap and ensuring the platform continues to meet the dynamic needs of enterprise marketing teams.

"As AI continues to transform enterprise marketing, input from industry leaders who understand the complexities of large-scale marketing operations is crucial," said Timothy Young, CEO of Jasper. "Our Customer Advisory Board members are visionaries who will play a significant role in shaping a platform that addresses the real challenges enterprise marketing teams face today and in the future."

Doceree, the world’s first global network of physician-only platforms for programmatic messaging, is proud to announce the appointment of Karima Sharif as Senior Vice President – Strategic Accounts. Karima brings over two decades of experience in healthcare media and marketing to the company, where she will focus on strengthening Doceree's strategic partnerships and delivering scalable solutions for pharmaceutical brands across the company’s global markets.

A Powerhouse in Healthcare Marketing

Known as the "Fresh Princess of Media," Karima has built an impressive career marked by expertise in omnichannel strategy, multicultural marketing, and full-funnel media execution across both DTC and HCP audiences. She has led the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories and is celebrated for her work at top agencies such as CMI/WPP, Publicis, and IPG MediaBrands, managing multi-million-dollar media budgets.

At Doceree, Karima’s role will focus on driving growth, innovation, and value creation for strategic accounts.

"I'm thrilled to join Doceree at such a pivotal moment in its journey," said Karima Sharif, SVP – Strategic Accounts at Doceree. "The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with HCPs through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing."

Leadership and Innovation in Healthcare Marketing

Karima’s leadership in building meaningful partnerships and high-performing teams has been recognized across the industry. She has received accolades like In Vivo’s 2022 Rising Leader in Healthcare and DTC Perspectives’ 2022 Agency Vanguard Award for her work in inclusive marketing and data segmentation. Karima is also known for championing diversity and inclusion in the industry, where she has led important conversations on the need for equitable campaigns.

"At Doceree, we are committed to elevating HCP-patient conversations by improving how pharmaceutical brands connect with healthcare professionals in the digital world," said Kamya Elawadhi, Chief Client Officer at Doceree. "Karima’s deep expertise in media strategy, inclusive messaging, and full-funnel execution will be pivotal in driving stronger outcomes for our partners and enhancing the overall HCP engagement ecosystem."

A Leader in Advocacy and Diversity

Karima’s impact extends beyond marketing into advocacy and mentorship. She is the cofounder of the Women of Color Affinity Group, and has served as the former Operating Board President of North America for the Healthcare Businesswomen’s Association (HBA). Additionally, Karima mentors emerging women leaders through her involvement with Sherunsit.org.

Looking Ahead

As Doceree continues to redefine programmatic messaging in the healthcare space, Karima Sharif’s leadership will be instrumental in shaping the company’s strategic vision, while ensuring that pharmaceutical brands can connect with healthcare professionals in more effective, data-driven ways.

NRJ Media Group, a storytelling-driven media company known for its purpose and innovation, is excited to announce the launch of the "Energis Podcast" on May 4th, Star Wars Day. The inaugural episode features a two-part interview with Pablo Hidalgo, creative executive at Lucasfilm and one of the leading voices behind the iconic "Star Wars" galaxy.

Hosted by Norma Garcia, an award-winning entertainment executive and CEO/Co-Founder of NRJ Media Group, and Rich J. Reid, a tech entrepreneur and nonprofit advocate, Energis Podcast offers a platform for bold, values-driven conversations with changemakers from across industries.

A Podcast Rooted in Purpose and Transformation

"Energis Podcast is a space where real stories meet real purpose," said Norma Garcia, CEO and Co-Founder of NRJ Media Group. "We sit down with pioneers—entrepreneurs, athletes, creatives—to uncover not just how they made it, but the deeper mindset shifts and values that fuel their journey. Launching with Pablo Hidalgo is especially meaningful for me, given my Star Wars roots. This series is about legacy, resilience, and impact."

Rich J. Reid, COO and Co-Founder of NRJ Media Group, added, "Energis Podcast is more than just a show—it's a platform for transformation. Our guests challenge the status quo and model what it means to lead with purpose in today's world. We highlight the ways they're sparking change—whether through innovation, mentorship, or social impact—and invite listeners to take action. Every episode is a call to rethink what success looks like and how we each contribute to something bigger."

The Premiere Episode and Beyond

The premiere episode of Energis Podcast coincides with Star Wars Day and marks the beginning of a new partnership between NRJ Media Group and Lucasfilm. This initiative aims to promote a series of historical documentaries originally produced by Lucasfilm in 2007. The half-hour films, covering a wide range of topics, have been re-released on Lucasfilm's YouTube channel, with direct links available on the NRJ Media Group website. David Schneider, series producer and veteran television journalist, will appear in an upcoming episode.

Following Hidalgo's episode, future guests include:

• Ricky Blair – Entrepreneur and mentor known for empowering the next generation of founders and business leaders.

• Shelton Benjamin – Former WWE Superstar and elite athlete, sharing his story of discipline, longevity, and reinvention.

• Kwame Patterson – Acclaimed actor ("The Wire", "Snowfall"), sharing his journey through transformation and perseverance.

• David Schneider – Series producer of Lucasfilm's historical documentaries, shedding light on a lesser-known George Lucas project.

What's Next?

Future episodes will feature influential figures like Paul Farberman, a renowned voice in entertainment law, JB Kaufman, Didier Ghez, and Ted Thomas, celebrated historians and authors of "Walt Disney & El Grupo in Latin America", with additional surprise guests to be announced.

Episodes will be available every Tuesday, with a runtime of approximately one hour. Energis Podcast will be available on major platforms including Apple Podcasts, Spotify, Amazon Music, and YouTube.

"From legacy-building to bold reinvention, Energis Podcast invites listeners to engage with stories that move, challenge, and activate," said Garcia. "It's a call to think bigger, deeper, and more purposefully in everything we do."

When Imagine Communications, a marketing firm known for helping clients define their brand and deliver consistent messaging, decided to revamp their own website and voice, they realized that a new approach was necessary. The challenge was not just to create a cohesive voice, but to break free from the trap of data overload and conflicting creative opinions.

1. The Challenges of Branding Close to Home

   • Branding your own company can be incredibly difficult when you’re deeply invested.

   • Multiple creative voices can cause the product to become an imperfect mosaic.

   • Too much information leads to confusion and difficulty simplifying the message.

   • Cynthia Hartness, Art Director, compared the difficulty to painting portraits of her own children—being too close to the subject can hinder the process.

2. The Solution: Treating Themselves Like a Client

   • The team took a step back and approached the rebranding as if they were their own client.

   • The leadership team reviewed progress at regular intervals instead of involving everyone.

   • This helped prevent the issue of "too many cooks" and allowed for focused decision-making.

3. Gene: The Birth of the Brand Voice

   • Instead of guessing what the audience would think, the team created a persona: Gene.

   • Gene embodies the company’s collective voice—friendly, honest, and straightforward, with a touch of humor.

   • Gene became a filter for all content, making it easier to stay consistent and true to the brand’s personality.

4. Gene’s Personality: More Than Just a Voice

   • Gene is the office figure who’s trusted, easygoing, and reliable.

   • The team focused on traits of people they admired to form Gene’s persona, asking, “What would Gene say?”

   • Gene serves as a consistent, relatable presence that reflects the company’s values without feeling like an individual voice.

5. The Evolution of Web Content with Gene

   • Gene’s personality was shaped by current trends in web development, favoring short, social media-style bits of information.

   • Gene’s tone adds humor while still delivering valuable data and expertise.

   • Bobby Long noted that working from the client side gave them new insights into the rebranding process.

By creating the persona of Gene, Imagine Communications has developed a brand voice that is consistent, approachable, and engaging. Gene serves as a filter for all content, ensuring a cohesive and friendly tone that resonates with their audience, all while navigating the evolving landscape of modern web development. The process not only led to a more effective rebranding but also offered the team valuable insights into the client experience.