The social commerce market in Latin America is booming, projected to grow at a 20.1% annual rate to reach US$14.62 billion in 2025. Having achieved a 27.0% CAGR during 2021-2024, the market is set to maintain a strong growth trajectory, with a forecasted CAGR of 13.8% from 2025 to 2030, reaching nearly $27.92 billion by 2030.

Market Drivers and Trends

• Rising Internet & Smartphone Penetration: Increased access expands social media use and in-app shopping convenience across the region.

• Fintech Integration: Brazil’s Pix and other fintech innovations boost social commerce by enabling instant, accessible payments — critical in regions with limited banking.

• E-commerce & Social Platform Convergence: Leaders like MercadoLibre integrate social commerce features to enhance consumer engagement and seamless shopping experiences.

• Influencer Marketing: Trusted local influencers are a vital sales driver, leveraging social trust to boost purchases via embedded links.

• Innovative Partnerships: TikTok’s partnership with Ticketmaster enables seamless event ticket bookings within the app, reflecting broader platform innovation.

Competitive Landscape and Outlook

• Major players such as MercadoLibre continue to innovate using AI and machine learning to improve credit access for sellers and enhance user experience.

• Regulatory developments, like Brazil’s CADE requiring Apple to lift in-app payment restrictions, foster a more competitive digital market.

• The social commerce ecosystem in Latin America is expected to evolve rapidly over the next 2-4 years with greater transparency, AI adoption, and growing fintech penetration.

Report Coverage

• Social commerce market size, segmentation, and forecasts by retail categories, end-use segments (B2B, B2C, C2C), devices, locations, payment methods, and platform types.

• Detailed KPIs on consumer demographics (age, gender, income) and behavior.

• Market share insights for key players like Instagram, Facebook, YouTube, Facily, Zoop Brasil, LTK, and more.

Fevi Yu, founder of Metro DC-based web and SEO company WOWebsites.com, has been selected as a speaker at Pubcon Austin 2025, making her the first Filipino-born SEO agency founder to present at this leading U.S. digital marketing conference.

Her session titled "Web Development: Ground Up Success" is scheduled for June 20th, 10:30–11:20 AM, focusing on a website development framework designed to deliver high search visibility, AI readiness, and conversions from day one—tailored for businesses in active growth phases.

Fevi Yu and WOWebsites.com

• Fevi has over 12 years of experience serving businesses in the Metro DC area.

• She brings a unique global background, born in the Philippines, raised in Zambia, and professionally active in the Cayman Islands before settling in Northern Virginia since 2012.

• Fevi leads WOWebsites.com, specializing in building search-optimized, high-performing websites that help businesses scale efficiently.

• She created the Basic Website Package, the first solution integrating technical SEO from the ground up.

Why This Matters

“Growth-stage businesses need more than just an online presence—they need a website that builds momentum,” says Yu. Her approach ensures websites are visible, fast, and built to convert, offering a competitive edge for businesses expanding in Northern Virginia and beyond.

With Q2 and Q3 fully booked, WOWebsites.com is now accepting new projects for Q4. Learn more about their SEO-ready web solutions at WOWebsites.com.

Haberfeld/HabWell, a strategic growth partner for community financial institutions and healthcare entities, proudly announced winning six Prism Awards and four Sterling Awards at the 2025 Prism Awards ceremony hosted by the American Marketing Association (AMA) of Lincoln on May 8.

The company excelled in multiple Small Business categories, including Guerilla Marketing, Social Media, Digital Advertising, Special Events, and Direct Marketing Print Campaign.

Full List of Awards

• Prism Award in Guerilla Marketing for the HabChat podcast

• Sterling Award in Microsite for the HabWell website

• Sterling Award in Social Media for the “Referral Strategies” HabChat episode

• Prism Award in Social Media for the “Growing Your People” HabChat episode

• Sterling Award in Logo for the HabWell logo

• Prism Award in Digital Advertising for Citizens State Bank’s weather-triggered ads

• Prism Award in Digital Advertising for Mountain West’s “Golden Ticket”

• Prism Award in Special Events for Seneca Savings’ “New Manlius Branch”

• Prism Award in Direct Marketing Print Campaign for PFCU’s “Bank Like a Hero”

• Sterling Award in Direct Marketing Print Campaign for PFCU’s sweepstakes mailer

The Prism Awards

Held annually and sponsored by the AMA of Lincoln, the Prism Awards celebrate outstanding creative work from advertising agencies and in-house marketing teams in Lincoln, Nebraska, and nearby regions. Judging rotates yearly by AMA chapters from different cities, awarding Sterling and the prestigious Prism Awards.

Haberfeld/HabWell has won multiple awards in 2023 and 2024 as well, and this year notably swept the Direct Marketing Print Campaign and Social Media categories in Small Business.

Company Statement

“We are delighted to again be recognized in such fiercely competitive categories, reinforcing the astounding results our clients experience in growing core relationships,” said Tim Karstens, VP & Creative Director at Haberfeld. “It’s an honor to be in the same room as so many accomplished marketing teams who consistently deliver high-caliber work. Our congratulations go to everyone involved.”

ResearchAndMarkets.com has added the "Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics Databook - Q2 2025 Update" to its offerings. The report delivers comprehensive insights on over 50 KPIs covering market trends, retail product dynamics, consumer demographics, and operational metrics at both regional and country levels.

Market Size & Growth Projections

• The APAC social commerce market is projected to grow 9.1% annually, reaching US$625.93 billion in 2025.

• From 2021 to 2024, the market recorded a strong CAGR of 12.6%.

• Forecasts indicate an 8.1% CAGR from 2025 to 2030, reaching approximately US$925.43 billion by 2030.

Trends and Developments

• Integration of Social Media and E-commerce Platforms:
  Partnerships like YouTube and Shopee in Indonesia enable seamless in-video shopping, reducing friction and enhancing consumer experience.

• Expansion of Livestream Shopping:
  Platforms such as Xiaohongshu empower influencers to sell products in real time, boosting consumer trust and engagement.

• Rise of Influencer-Driven Commerce:
  Influencers drive authentic endorsements and word-of-mouth marketing, expanding brand reach.

• Adoption of Augmented Reality (AR):
  AR virtual try-ons enhance online shopping confidence, replicating in-store experiences.

• Growth of Community Group Buying:
  Collective purchases via social channels provide discounts and broaden access, especially in lower-tier cities.

Competitive Landscape & Key Players

• Dominant platforms include Douyin, Xiaohongshu, Shopee, Flipkart, Myntra, and Meesho.

• Strategic partnerships, such as YouTube and Shopee’s 2024 launch of in-video shopping in Indonesia, underline platform innovation.

• Regulatory frameworks, e.g., Malaysia’s 2024 proposed social media licensing, are shaping compliance strategies.

Report Offering

The bundled package features 12 detailed country-level reports (Australia, China, India, Japan, Malaysia, South Korea, Philippines, Singapore, Taiwan, Thailand, Vietnam, and the broader APAC region) with 528 tables and 684 charts, providing granular data on social commerce market dynamics.

Outlook

• Rapid growth is expected to continue with increased smartphone and internet penetration.

• Heightened competition will drive innovation and strategic alliances.

• Businesses must navigate evolving regulations while capitalizing on emerging opportunities.

As 360PR+ approaches its 25th anniversary, the communications and marketing agency has proudly achieved B Corporation certification. This prestigious certification follows a rigorous evaluation by B Lab, assessing the company’s impact on various aspects such as purpose, ethics, transparency, employee wellness, engagement, and its economic and environmental footprint within the communities it serves. With this certification, 360PR+ joins a global community of businesses committed to using their operations as a force for good.

Laura Tomasetti, founder and CEO of 360PR+, expressed the significance of the certification:
"To do that authentically, we must hold ourselves to the highest possible standards – our certification as a B Corporation is validation of that and a testament to all of our employees, whose engagement and feedback makes us better every day."

What Does B Corporation Certification Mean?

A B Corporation certification is awarded to companies that demonstrate high standards of social and environmental performance, accountability, and transparency. Certified companies undergo a rigorous evaluation by B Lab, a non-profit organization that certifies companies based on their contributions to society and the environment.

Over 9,000 B Corporations globally across a range of sectors are certified by B Lab. The certification is a symbol of a company’s commitment to balancing profit with purpose, ensuring that business success is not only measured by financial growth but by its positive impact on the world.

360PR+ and Its Long-Standing Commitment to Positive Change

360PR+ has always been dedicated to representing brands that prioritize doing good for society. Over the years, the agency has worked with several B Corporations, including Blue Wave Solar, Full Circle Home, Pete & Gerry’s Organic Eggs, Stonyfield, and Vermont Creamery, helping these brands amplify their purpose-driven messages.

Through its B Corporation certification, 360PR+ demonstrates its commitment to upholding the same standards of integrity and responsibility that its clients follow. This includes creating a positive workplace culture, promoting employee wellness, and ensuring that the agency's operations have a meaningful and positive impact on both people and the environment.

A Partnership for Growth: 360PR+ and PROI Worldwide

Based in New York, 360PR+ is also a proud partner in PROI Worldwide, a network offering clients in-market resources in over 100 cities across North America and globally. This partnership expands the agency’s reach and ability to impact positive change at a global scale, offering clients innovative and impactful communications strategies.

Additionally, 360PR+ has completed the WBENC process, certifying it as a women-owned business, further enhancing its dedication to diversity and inclusion in the workplace.

A Legacy of Purpose-Driven Success

360PR+’s B Corporation certification represents more than just a milestone in the agency’s history. It reinforces the agency’s dedication to doing good—not only for its clients but for its employees, communities, and the environment. This commitment to ethical business practices and positive change will continue to guide 360PR+ as it grows and strengthens its position as a leader in integrated communications.

Data Axle, a leader in data-driven solutions, has launched ProfileFuse™, a next-generation platform designed to seamlessly connect business and consumer profiles using AI-driven identity resolution. ProfileFuse is the successor to Data Axle’s groundbreaking B2C Link dataset and offers brands a precision-driven approach to engage customers and prospects more effectively. This innovative tool is designed to drive engagement, retention, and growth by creating more meaningful connections through comprehensive customer insights.

For over two decades, Data Axle has been at the forefront of unifying business and consumer datasets. With ProfileFuse, the company builds on this legacy, offering brands a dynamic solution to understand and interact with customers across both business and consumer identities.

What Is ProfileFuse™ and How Does It Work?

ProfileFuse™ connects business contacts with their corresponding consumer identities, enabling brands to recognize and reach individuals with greater precision. With over 100 million high-confidence linkages, ProfileFuse helps brands better understand their customers, offering a unique advantage in an increasingly fragmented landscape where the lines between business and consumer activities are rapidly blurring.

Powered by AI-driven identity resolution, ProfileFuse not only provides deep insights into customer identities but also enhances engagement by facilitating synchronized messaging and data activation. This tool is designed to help brands move from insight to execution with flexibility and efficiency, offering several deployment options to suit various business needs.

The Evolution of Consumer Insights: Why ProfileFuse Matters

As consumer behaviors continue to evolve across devices and touchpoints, understanding the full identity of a customer is no longer just about recognizing them as a consumer or business contact separately. According to Data Axle’s survey of 1,000 U.S. consumers and 1,000 industry professionals, 72% of consumers stated that they would feel more connected to brands offering experiences based on their entire identities. Yet, fewer than 40% of marketers integrate psychographic data to create truly connected experiences.

Andy Frawley, CEO of Data Axle, explains:

"True customer insight comes from connecting the dots between who someone is as a consumer and who they are professionally. ProfileFuse enables that connection, helping brands synchronize their data, messaging, and activation across both identities."

Features of ProfileFuse™

ProfileFuse provides brands with a suite of features to enhance customer engagement and retention:

• Expanded Audience Reach: Improved identity linkages allow brands to reach customers more precisely across different segments.

• Enhanced Lead Conversion: More accurate customer profiles result in better-targeted sales efforts and higher conversion rates.

• Omnichannel Retargeting: The ability to retarget customers more effectively across various platforms and touchpoints.

• Stronger Account-Based Marketing: Personalization at scale, enabling brands to create more meaningful interactions with key accounts.

• Customer Relationship Management (CRM): Enriches CRM systems with additional identity markers for a more complete customer view.

• Privacy-First Resolution: Supports compliance with data privacy regulations and builds customer trust through ethical data practices.

Integration with Leading Marketing and Cloud Ecosystems

ProfileFuse can be integrated into existing marketing ecosystems, including platforms like Snowflake, Google Cloud, Salesforce, Adobe, LiveRamp, and The Trade Desk. This flexibility helps brands activate data directly within the tools they are already using, ensuring seamless operations and better-targeted campaigns.

It can also be embedded into Data Axle’s Audience360® solution, allowing brands to create a brand-specific data foundation that powers smarter, more effective marketing strategies.

Unlocking New Opportunities with ProfileFuse™

With ProfileFuse, Data Axle continues to pioneer solutions that unify B2B and B2C data, helping brands engage customers at a more personal and effective level. By connecting consumers’ personal and professional identities, ProfileFuse enables companies to enhance customer interactions, improve marketing outcomes, and maintain trust through privacy-first identity resolution.

As the data landscape evolves, ProfileFuse positions brands to thrive by unlocking deeper customer insights, ultimately leading to growth, retention, and long-lasting relationships.

A new study by Quad/Graphics, Inc. and The Harris Poll sheds light on a significant consumer trend the desire for more in-real-life (IRL) brand experiences. The study, titled "The Return of Touch," surveyed over 2,000 respondents and reveals that modern consumers are shifting their preferences back towards physical and tangible connections with brands. This shift presents a unique opportunity for brands to create more meaningful, omnichannel marketing strategies that combine both online and in-person touchpoints.

The report suggests that consumers are rebalancing their values, craving tactile interactions and seeking authentic, multi-sensory brand experiences. By meeting consumers where they are—whether in stores, at home, or online brands can build deeper connections that drive engagement and loyalty.

Findings from "The Return of Touch" Study

The survey reveals several key insights about modern consumer preferences:

• 78% of Americans prefer an in-person social life over a digital-only one.

• 81% believe that digital detoxes should be a routine part of life.

• 84% of Gen Z and Millennials value brands that blend technology and physical experiences seamlessly.

• 78% of Gen Z and Millennials appreciate digital touchpoints that enhance, rather than replace, the physical shopping experience.

According to Libby Rodney, Chief Strategy Officer at The Harris Poll, this cultural shift isn't just a pandemic-driven return to in-store experiences. "Gen Z and Millennials are seeking serendipity and human connection that online experiences simply can’t replicate. They expect brands to blend convenience with meaningful in-person moments, creating a hybrid experience that feels authentic and human."

The Tactile Renaissance: Why Physical Experiences Matter

The study highlights the importance of tactile experiences in fostering stronger connections between consumers and brands. In fact, 76% of Americans say that physical retail experiences help them connect more deeply with brands. Many consumers appreciate the "magic" of discovering products in person that online shopping can’t deliver. As Josh Golden, Chief Marketing Officer at Quad, puts it:
"The sensory impact of physically being in a store, touching merchandise, is powerful—it’s why this research validates the importance of tactile experiences in a brand's marketing mix."

Other key insights from the study include:

• 79% of Americans find online shopping efficient but lack the in-person "magic."

• 86% of Gen Z and Millennials believe that touching and feeling products is crucial to their purchase decisions.

Brands that offer immersive in-store experiences can create deeper consumer connections, influencing purchase decisions and driving brand loyalty.

Omnichannel Marketing: Bridging the Digital-Physical Gap

The study shows that consumers want more than just an in-store experience—they crave multi-channel interactions that blend digital and physical touchpoints. Print marketing has shown to be especially impactful, with 65% of Americans looking forward to receiving catalogs from brands. 71% feel that print catalogs and magazines convey authenticity, and 72% of Gen Z and Millennials wish more brands would surprise them with direct mail.

In fact, 78% of Gen Z and Millennials report that physical mail has prompted them to visit a physical store, underscoring the importance of an integrated approach that connects in-store, online, and at-home interactions.

The Emergence of Retail Tourism: A New Opportunity

The study also reveals the growing trend of retail tourism, where consumers plan trips specifically to visit hyped retail stores or pop-up shops. With 63% of respondents having planned a trip around visiting a retail store, brands can leverage Instagrammable designs and unique in-store experiences to create buzz and attract consumers to their physical locations.

60% of Gen Z and Millennial consumers enjoy the experience of waiting in line for a popular retailer, further emphasizing the power of in-person interactions. After a memorable in-store experience, consumers are likely to:

• 51% make a return visit

• 47% talk about the brand with others

• 38% explore the brand's online store

The Power of "Return on Touch"

This study emphasizes the significant opportunity for brands to create meaningful, tactile experiences that resonate with today’s consumers. By embracing omnichannel marketing strategies and blending online and offline touchpoints, brands can enhance authenticity, foster brand loyalty, and improve customer engagement.

As Josh Golden notes, the "Return on Touch" is not just a catchy phrase—it represents a tangible opportunity for brands to drive stronger, more engaged customer relationships and reap the benefits of cross-channel marketing that connects with consumers on a deeper, more personal level.

Demandbase, a leader in account-based go-to-market (GTM) solutions for B2B enterprises, has unveiled Agentbase, a suite of innovative AI agents designed to streamline workflows and accelerate decision-making for revenue teams. Powered by Amazon Web Services (AWS), Agentbase combines cutting-edge AI technologies to turn complex data and workflows into actionable, conversational insights that drive smarter business decisions.

The launch of Agentbase includes two key innovations: Filter Agent and Action Agent, which are being developed in collaboration with the AWS GenAI Innovation Center. These AI-driven agents are poised to transform how B2B companies engage with data, boosting productivity, improving campaign precision, and reducing the time it takes to turn insights into actionable results.

Agentbase: Driving Smarter Decisions and Accelerated Revenue Growth

Built on a foundation of proven AI technologies like intent analysis and account summaries, Agentbase is designed to streamline GTM workflows, enhance campaign effectiveness, and generate tangible business outcomes. Early results show that campaigns utilizing the platform's agents saw 40% higher click-through rates and 25% more page visits, showcasing its potential to significantly improve marketing performance.

Francessca Vasquez, Vice President of Professional Services and Generative AI Innovation Center at AWS, highlighted the impact of Agentbase on B2B companies:

"Demandbase has leveraged Amazon Bedrock to build Agentbase agents, transforming how B2B companies access and act on critical business intelligence. These innovations make complex data more accessible while delivering meaningful business outcomes."

The Power of AI-Driven Automation for B2B Sales Teams

The Agentbase platform is built to empower B2B companies by enhancing how sales and marketing teams interact with data. The suite includes multiple AI agents, each designed to improve specific aspects of the go-to-market (GTM) process:

1. Filter Agent: Helps users analyze data with natural language capabilities, simplifying the process of filtering through complex datasets.

2. Action Agent: Automates the decision-making process, helping teams quickly identify actionable insights and opportunities for engagement.

Together, these agents reduce friction in how teams access insights, enabling them to act faster, smarter, and more effectively across the sales lifecycle. The platform is already deployed across numerous companies, including beta testers from Demandbase’s AI Design Partner Program, such as Equifax, SAP Concur, SentinelOne, NetApp, and T-Mobile.

Accelerating the Future of GTM with AWS and Demandbase

The collaboration between Demandbase and AWS is setting the stage for the future of AI-powered GTM strategies. By leveraging Amazon Bedrock, a platform that helps businesses build and deploy AI solutions at scale, Demandbase is ensuring that its agents are not only secure and scalable but also capable of driving measurable business impact.

Gabe Rogol, CEO at Demandbase, emphasized the significance of this partnership:
"The next era of GTM is here: Assisted automation and insights powered by AI. Agentbase is enabling revenue teams to quickly uncover powerful information and make strategic decisions across the go-to-market lifecycle."

The future of GTM is rapidly evolving, and the collaboration between Demandbase and AWS is pivotal in this transformation. Together, they are empowering businesses to scale their efforts and make data-driven decisions with precision and speed.

Looking Ahead: Multi-Agent Collaboration and Expanded Capabilities

Demandbase is committed to further enhancing Agentbase's capabilities by enabling multi-agent collaboration, which will provide even more comprehensive B2B intelligence and automation. As the platform continues to evolve, businesses will have access to even more powerful tools to analyze buying group scores, pipeline opportunities, and other critical data points.

To learn more about Demandbase Agents and how they’re revolutionizing GTM, visit the Demandbase website.

Join Demandbase at SaaStr 2025

Gabe Rogol, CEO at Demandbase, and Arym Diamond, Head of North America Data & AI Sales at AWS, will be discussing how AI is redefining the future of GTM at SaaStr 2025. The session will be held on Wednesday, May 14 at 3:50 p.m. PT. Don’t miss this opportunity to explore the cutting-edge innovations shaping the future of B2B sales and marketing.