Databricks, the leading Data and AI company, today announced the launch of Data Intelligence for Marketing, a powerful solution that combines the Databricks Data Intelligence Platform with ready-to-use integrations across top marketing technology providers. This unified platform enables marketing teams to access real-time customer and campaign data, empowering every marketer to self-serve insights and deliver personalized, efficient campaigns at scale.

The solution is already powering global brands’ marketing stacks by breaking down data silos and providing a complete, real-time view of customers and campaigns. By consolidating data and leveraging AI, marketers can easily gain insights, personalize customer experiences, and optimize campaign effectiveness—all from a single, unified platform.

Why Data Intelligence for Marketing Matters

• Unified Marketing Data: Connect all customer and campaign data for improved segmentation, personalization, and conversion rates.

• Accessible Insights for All Marketers: AI-driven analytics empower marketers—regardless of technical skill—to explore and act on data in real time.

• Enhanced Efficiency: Quickly adopt AI-powered recommendations, triggers, and automation fueled by accurate, real-time data for smarter marketing decisions.

Rick Schultz, CMO of Databricks, said:

"Data Intelligence for Marketing ensures every marketer can get the data they need to make smarter decisions faster and run relevant, efficient campaigns. By unifying customer and campaign data with AI-driven analytics, the platform empowers real-time, conversational insights that help marketers drive impactful growth."

Proven Results with Leading Brands

• Skechers reported a 324% increase in click-through rates, 68% reduction in cost-per-click, and 28% uplift in return on ad spend using Databricks and ActionIQ.

• PetSmart orchestrates personalized journeys for over 65 million loyalty members with Hightouch on Databricks, syncing millions of records daily and sending over 4 billion personalized emails annually.

• Acxiom improved time-to-market for customer insights by 30% and cut operational costs by 15% with Databricks.

Strategic Partnerships for Seamless Martech Integration

Databricks integrates with industry leaders including Adobe, Amperity, Braze, Census, DeepSync, Epsilon, Hightouch, OneTrust, Salesforce, Snowplow, Tealium, and Uniphore. Consulting and solution partners like Celebal Technologies, Deloitte, LatentView, Lovelytics, Slalom, and Tredence help ensure tailored, scalable marketing innovation.

What Industry Leaders Are Saying

• Adobe’s Ryan Fleisch: "Co-developed integrations with Databricks help marketers harmonize data while prioritizing privacy."

• Amperity’s Derek Slager: "Combining Amperity and Databricks accelerates insight and personalizes at scale for brands like GM."

• Deloitte’s David Geisinger: "Together with Databricks, we set a new standard for data-driven marketing innovation."

• Epsilon’s Dennis Self: "Databricks powers real-time, personalized experiences at scale for our clients."

• HP’s Kumar Ram: "Partnering with Databricks unlocked dormant first-party data value."

• HSBC’s Alessio Basso: "We’ve reduced data processing from 6 hours to 6 seconds."

• PetSmart’s Tino Tomasone: "We sync millions of records daily to power billions of personalized emails."

• Skechers’ Manish Agarwal: "Databricks enhances our marketers’ ability to engage and increase customer lifetime value."

Databricks’ Data Intelligence for Marketing empowers marketing teams of all sizes to unlock the full potential of their data and AI investments. By connecting fragmented data sources and delivering accessible AI-powered insights, Databricks helps marketers deliver personalized, efficient campaigns that drive growth and customer loyalty in today’s fast-paced digital landscape.

Reach Agency, a leading full-service creator marketing agency, proudly announces its official badge as a TikTok Marketing Partner, joining the platform’s exclusive Marketing Partners Program. Recognized specifically in the program’s Creative category, Reach Agency stands out as a best-in-class creative company with deep expertise in TikTok marketing.

Gabe Gordon, Co-Founder and CEO of Reach Agency, said,
"This recognition further reinforces Reach Agency's position at the forefront of the creator economy. It validates our deep understanding of emerging platforms and trends—and how we translate that into impactful, culturally relevant work for our clients."

What It Means to Be a TikTok Creative Partner

As a TikTok Creative Partner, Reach Agency helps brands produce and optimize high-performing TikTok content for both organic reach and paid advertising campaigns. The agency offers end-to-end support, from creative production to creator management, delivering the volume and quality of content necessary to sustain continuous engagement and campaign performance.

Melissa Yang, Global Head of Marketing Partnerships and Industry Education at TikTok, said,
"TikTok's creative partners are a powerful resource—bringing expert strategy, from managing creators to producing high-quality content to help brands further connect their communities on TikTok."

Proven Success and Industry Recognition

Reach Agency is trusted by top advertisers such as Nestlé and Unilever to build and scale their TikTok presence. Known for authentic collaborations rather than one-off sponsored posts, Reach Agency has successfully integrated creators like Alix Earle, Ilona Maher, Meghan Trainor, and Lance Bass with major brand campaigns, delivering content that resonates on TikTok’s “For You” pages.

The agency has earned multiple awards for its TikTok campaigns, highlighting its ability to bridge the gap between creators and brands with creativity at the core.

Looking Ahead

Reach Agency’s inclusion in TikTok’s Marketing Partner Program signals an exciting future, promising continued innovation and leadership in the creator economy. As brands increasingly prioritize authentic content and community engagement, Reach Agency is positioned to help them thrive on TikTok and beyond.

Eventique, a world-class event production agency celebrated for its bold creativity and innovative execution, has been honored with three major awards at the 15th Annual Eventex Awards, a prestigious global platform recognizing excellence in the event and experiential marketing industry.

Award-Winning Campaigns and Recognitions

The Eventex Awards spotlight exceptional achievements in event strategy, innovation, and execution worldwide. This year, Eventique took home:

• Gold – Best Brand Experience (Food & Beverage): Jack Links’ National Jerky Day

• Silver – Best Boutique Agency

• Bronze – Best Sustainability Initiative: monday.com Elevate Conference

Eric Wielander, Eventique’s Vice President of Strategy + Creative, remarked,
"I could not think of a better series of acknowledgments. Being recognized for our quirky, on-brand ideas for Jack Links, leading the way with a new Eventex sustainability category for monday.com, and celebrating the overall creativity and energy of our team is truly humbling."

Collaboration and Innovation Drive Success

Liron David, Founder and CEO of Eventique, added,
"These achievements reflect trust, collaboration, and passion. monday.com empowered us to advance our sustainability vision, while partners like Padilla PR and Sky Elements brought the Jack Links campaign to life. Our incredible in-house team is the foundation of our continued growth and innovation."

A Legacy of Excellence

With these latest accolades, Eventique’s total industry award count rises to 17 since 2020, confirming its reputation as one of the most decorated agencies in experiential production. In 2024 alone, Eventique earned four Eventex Awards, including Best Art Event and Best Outdoor Event for Field of Light at Freedom Plaza, Best Fundraising Gala for The Humane Society of the United States' To The Rescue!, and Best Seasonal Experience for L'Occitane Holiday Playhouse.

Strolid Inc., a tech-enabled leader in automotive services, today announced the appointment of Michael Donovan as Vice President of Marketing. This strategic hire strengthens Strolid’s leadership team as the company scales its US Business Development Center (BDC) and rapidly growing global vCon conversational intelligence platform.

Donovan will spearhead efforts to enhance brand visibility and drive adoption of Strolid’s high-touch BDC solutions and advanced conversational data analytics, redefining customer engagement for automotive dealerships and beyond.

Michael Donovan

Bringing nearly 20 years of digital marketing leadership in the automotive sector, Donovan is the founder of OOMDO, a specialized agency delivering innovative solutions for Tier 3 dealerships. He has held senior roles at Dealerverse and Lia Auto Group, where he drove improvements in digital engagement and lead conversion through data-driven insights and creative storytelling.

Why Michael Donovan Joined Strolid

Donovan praised Strolid’s innovative culture and unique blend of people and technology.
"The automotive industry is at a crossroads, and Strolid is uniquely positioned to lead. My goal is to amplify our story, connect meaningfully with dealerships, and ensure our marketing reflects the transformative impact of our BDC services and vCon technology," Donovan said.

CEO Perspective

Vin Micciche, Strolid’s Founder and CEO, highlighted Donovan’s long-standing relationship with the company:
"Michael believed in Strolid from the early days, designing our first website for free. His loyalty, creativity, and belief make him invaluable as VP of Marketing."

Next Steps and Vision

Donovan’s immediate focus includes launching targeted marketing campaigns, refining Strolid’s brand narrative, and leveraging analytics to demonstrate the value of Strolid’s solutions on dealership performance.

InterMedia Group of Companies, a leading integrated performance marketing and media agency, today announced the appointment of Lorraine Galano as Account Director. With 15 years of experience across premier media agencies and performance marketing organizations, Galano brings proven expertise in client strategy, cross-channel media execution, and integrated campaign management.

In her new role, Galano will lead account strategy and execution for several key clients, spearheading cross-functional teams that deliver accountable, omnichannel performance solutions further reinforcing InterMedia’s position as a leader in media precision and strategic client partnerships.

Industry Recognition

"Lorraine brings a unique blend of media rigor, strategic insight, and client service excellence," said Kevin Szymanski, Executive Vice President at InterMedia Group of Companies. "Her success across traditional and emerging digital performance channels makes her an invaluable asset for clients navigating today’s complex media landscape."

Career Highlights

Before joining InterMedia, Galano served as Senior Director at Direct Avenue and held key strategic roles at leading media agencies, pioneering data-informed planning and media strategy for high-growth and established brands alike. Her experience across agency and in-house settings provides a comprehensive perspective on crafting effective, results-driven media programs.

Galano’s Vision

"I'm excited to join a company that champions performance," said Galano. "InterMedia’s legacy of results-driven media excellence and forward-thinking approach to attribution uniquely position us to deliver exceptional value in today’s fragmented media landscape. I look forward to partnering with clients to drive measurable business outcomes through innovative media solutions."

Sooth, a leader in predictive emotional and behavioral intelligence for marketers, today unveiled its groundbreaking Emotional Logic Interface (Eli) a proprietary AI system designed to decode human behavior before it happens and guide brands on what actions to take.

Built on insights from 300 million individuals across 20 countries and mapped to 100,000 emotional and behavioral signals, Eli models the deep emotional drivers behind purchasing decisions, empowering marketers to move beyond traditional data approaches.

Empowering Marketers with Predictive Precision

"Most marketers still make decisions based on demographics and transactions, which only explain 7% of buying behavior," said Ian Baer, Founder & CEO of Sooth. "Eli was built to decode the emotional, practical, and situational needs that drive 13 out of every 14 buying decisions. Brands are drowning in data and dashboards—Eli delivers clarity, fast."

Unlike tools that analyze past or present data, Eli predicts what’s next with capabilities such as:

• Emotional Blueprinting: Predicts triggers behind 90% of human decisions to prevent off-target messaging and campaign misfires.

• Creative & Message Evaluation: Scores creative content against audience-specific emotional and practical drivers instantly.

• Behavioral Audience Analysis & Targeting: Replaces static personas with predictive models of real human behavior, revealing hidden opportunities and threats.

• Predictive Media & Channel Strategy: Projects ROI across 25 media channels, cutting waste and optimizing ad spend.

A Proven Foundation

Baer brings 30 years of experience solving complex business challenges for brands like Verizon, Chase, Pfizer, Samsung, Audi, and Hilton—work that inspired Eli’s design.

"We built Eli to fix what's broken in marketing," Baer added. "Clients leave with precise, actionable recommendations that create immediate impact."

ResearchAndMarkets.com has added the comprehensive Italy Social Commerce Market Intelligence and Future Growth Dynamics Databook – Q2 2025 Update to its offerings. This detailed data-driven report presents over 50 KPIs tracking social commerce trends by retail product categories, consumer demographics, payment methods, platforms, and geographic segmentation.

Market Growth Overview

• The Italian social commerce market is projected to grow at a robust 25.2% annual rate, reaching US$5.88 billion in 2025.

• From 2021 to 2024, the market achieved a strong CAGR of 36.7%, with continued expansion forecasted at 16.0% CAGR through 2030.

• By 2030, the market is expected to more than double from its 2024 value of $4.69 billion to approximately $12.37 billion.

Insights and Scope

This report offers a granular analysis of market dynamics, including:

• Market segmentation by retail product categories such as Clothing & Footwear, Beauty & Personal Care, Food & Grocery, Electronics, Travel, and more.

• Breakdown by end-use consumer segments (B2B, B2C, C2C) and device type (Mobile vs. Desktop).

• Insights on payment methods, including credit/debit cards, bank transfers, digital wallets, and cash.

• Platform-specific forecasts across video commerce, social network-led commerce, group buying, social reselling, and product review platforms.

• Consumer demographics by age, income, and gender, along with spending behavior.

• Competitive landscape overview featuring market shares of major players like Facebook, Instagram, Bantoa, GreenApes, and Comehome.

Why This Report Matters

• Gain actionable intelligence to navigate growth opportunities and risks in Italy’s evolving social commerce landscape.

• Develop and refine strategies based on 50+ KPIs including value and volume metrics.

• Understand consumer behavior trends and spending dynamics to maximize ROI.

• Access detailed market share data and the competitive environment to inform strategic decisions.

Innovid, a leading independent advertising software platform, today unveiled the general availability of its Social Automation solution. Building on legacy Flashtalking’s Rules-Based Optimization, this new offering delivers advertisers enhanced control, speed, and flexibility to manage campaigns across key social platforms including Meta, TikTok, Snapchat, Pinterest, and LinkedIn.

Features and Benefits

• Advanced Logic-Based Rules: Create custom automation rules with time ranges, Boolean logic, and multiple conditions for precise campaign control.

• Cross-Platform Optimization: Apply unified rules across all publishers and campaigns with control over timing, triggers, and conditions.

• Real-Time Event Sync: Automatically trigger ads around live sports moments such as game starts, scores, or overtime to maximize fan engagement.

• Weather-Based Messaging: Dynamically adapt ad creative based on live weather data by location, including temperature changes and severe alerts.

Early adopters have already reported a 22% lift in Return on Ad Spend (ROAS) compared to native social tools, highlighting the power of Innovid’s automation engine.

Zak Knudson, SVP of Product Management at Innovid, commented:

"We built this solution to meet a growing need for smarter, scalable social campaign management. Marketers no longer have to choose between scale and precision – with our automation engine, they get both."