Oktopost, a leader in B2B social media management, today released insights from a survey of over 770 full-time B2B marketing executives across the US and UK. The findings reveal how employee advocacy and corporate social strategies are reshaping B2B marketing by fostering authentic, employee-driven content and driving stronger audience connections.

1. Employee Advocacy Expands Brand Reach Cost-Effectively

• 55% of surveyed companies run active employee advocacy programs, rising to 62% in the UK.

• Employees bring authenticity by sharing personal experiences and engaging with content.

• Advocacy reduces reliance on costly traditional advertising and delivers measurable ROI.

2. Social Media as a Strategic Business Lever

• CEO Daniel Kushner emphasizes social media’s role in driving revenue and embedding social-first culture.

• Successful programs link social activity directly to business outcomes, making social media integral to go-to-market strategies.

3. Platform Usage and Content Strategies

• 76% of respondents use LinkedIn actively; Facebook and Instagram usage stands at 88% and 83%, respectively.

• These platforms serve beyond casual sharing—they distribute business insights, promote events, and run ads for brand visibility.

4. Marketing Team Structures Vary by Company Size

• Smaller firms often have marketing teams reporting to non-marketing leaders (CEO, Sales Manager).

• Larger organizations have dedicated marketing leaders with strategic roles and budgets.

• UK: 44% report to Directors/Managers; 40% to CMOs/VPs. US: 41% to Directors/Managers; 36% to CMOs/VPs.

5. Additional Findings

• Larger companies (500+ employees) lead in employee advocacy, with 40% actively sharing branded content.

• Less than 20% of marketers are familiar with publishing platforms, indicating training opportunities.

• 54% value social analytics and reporting most when choosing social media tools, emphasizing integration with CRM and BI systems.

Oktopost’s research underscores employee advocacy and strategic social media use as crucial growth drivers in B2B marketing. Empowering employees as brand ambassadors and adopting the right social tools allow companies to strengthen customer relationships, enhance brand visibility, and link social engagement directly to revenue growth.

Integral Ad Science (IAS), a top global media measurement and optimization platform, announces that CEO Lisa Utzschneider will participate in a key fireside chat at the upcoming Baird 2025 Global Consumer, Technology & Services Conference. This engagement highlights IAS’s ongoing commitment to investor relations and industry leadership.

Details of the Conference Appearance:

• Event: Baird 2025 Global Consumer, Technology & Services Conference

• Date & Time: Thursday, June 5, 2025, at 10:15 a.m. ET

• Format: Fireside chat

• Availability: Live webcast and archived replay on IAS investor relations website

Access Information:

• Investors and interested parties can watch the fireside chat live or access the replay afterward

• The webcast and replay will be hosted at: https://investors.integralads.com/

Lisa Utzschneider’s participation at this prominent investor event provides a platform to discuss Integral Ad Science’s strategic vision and growth in the evolving media measurement landscape. The company continues to engage closely with the investor community to showcase its innovation and leadership.

DDB Chicago has been appointed to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo the world’s largest baking company. This follows a competitive pitch and marks a significant step in unifying the brand’s global presence.

Responsibilities and Strategy:

• Connect Grupo Bimbo’s corporate activation pillars to its flagship brand globally

• Amplify brand loyalty, awareness, associations, and perceived quality across key international platforms

• Manage stewardship of existing partnerships

• Bring to life the "People. Passions. Planet." framework, which:

  • Empowers communities

  • Celebrates athletes’ passions

  • Reinforces the brand’s sustainability commitments at every major touchpoint

Statements from Leadership:

• Jaime McGill, Head of Strategy at DDB Chicago, emphasized the emotional connection strategy:

  • "By giving brands an emotional advantage, we tap into what truly moves people."

  • The team is excited to showcase the warmth of the Bimbo brand across all consumer experiences.

Context and Background:

• This announcement comes after Bimbo Bakeries USA’s 2024 consolidation of its creative strategy, social, influencer, PR, commerce, production, and media business under Omnicom.

• The move signifies a stronger, unified global approach to marketing and brand engagement for Grupo Bimbo.

DDB Chicago’s leadership on this global creative and strategic assignment will drive deeper consumer engagement and reinforce Grupo Bimbo’s position as a leading global brand through authentic storytelling and sustainability efforts.

Qualtrics, the pioneer of the experience management (XM) category, has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025. The report evaluated 12 providers on criteria spanning strength of offering and strategy.

Highlights from Forrester Evaluation:

• Achieved highest possible scores in 16 critical areas, including:

  • Surveys and solicited feedback

  • Data analysis and correlation

  • Privacy and confidentiality

  • Data visualization and dashboards

  • AI-driven analysis and natural language processing

  • Innovation and roadmap

  • Partner ecosystem and supporting services

  • Multichannel passive listening including social and third-party data

  • Customer and employee experience correlation

  • Global reach with multiple languages and geographies

Qualtrics’ Strengths According to Forrester:

• Extensive surveying capabilities with diverse targeting, deployment, and triggering options

• Powerful analytics suited for both data scientists and business users via customizable dashboards

• AI-powered trend analysis such as attrition risk and actionable recommendations

• Integration of customer experience (CX) and employee experience (EX) data to identify patterns that improve business outcomes

• Expansion into multichannel passive listening for deeper insights from unstructured data

Leadership Perspective:

Brad Anderson, President of Product and Engineering at Qualtrics, stated:

• Organizations investing in superior employee experiences outperform financially

• Recognition as a Forrester Leader reflects Qualtrics’ market strength and AI innovation

• AI capabilities enable organizations to build engaged, productive teams, boost retention, and enhance manager effectiveness

Qualtrics’ XM for Employee Experience Suite:

• Enables organizations to collect and analyze complex employee feedback

• Translates insights into clear, practical recommendations and actions

• Features AI-powered tools like Qualtrics Assist for Employee Experience, Comment Summaries, and Conversational Feedback

• Focuses on reducing bias and improving team and manager performance

Qualtrics continues to lead the employee experience management space by combining advanced AI technology with comprehensive feedback analysis, helping organizations improve engagement, productivity, and business success.

Digg, the iconic news aggregation platform once hailed as the internet's homepage, is undergoing a major reinvention. With a renewed focus on community and user experience, Digg has brought Christian Selig, the developer behind the beloved Apollo Reddit app, on board as an advisor. Alongside internet pioneers Kevin Rose and Alexis Ohanian, Digg aims to restore the positive vibes of the early internet era.

Developments in Digg’s Reboot:

• Christian Selig Joins as Advisor:

  • Creator of Apollo, a popular third-party Reddit app

  • Known for community-first thinking and app craftsmanship

  • Brings expertise in app development and user engagement

• Leadership by Internet Veterans:

  • Kevin Rose, original Digg founder and internet innovator

  • Alexis Ohanian, Reddit co-founder and prominent entrepreneur

  • Together, driving Digg’s mission to revitalize the platform

• Community-Centric Approach:

  • Public beta launch planned with strong focus on builders, moderators, and communities

  • Emphasis on doing “the right thing” for users

  • Introduction of Groundbreakers early-access community for engaged users

• Background on Apollo and Reddit Pricing Conflict:

  • Apollo was shut down due to Reddit’s high pricing on third-party apps

  • Selig’s experience underscores the importance of sustainable, community-friendly platform policies

  • Digg aims to learn from past mistakes and prioritize user contributions

• Groundbreakers Program Highlights:

  • One-time $5 fee to join, filtering bots and ensuring real users

  • Proceeds support community-chosen nonprofits such as The Nature Conservancy, Thorn, and Code.org

  • Early user influence on Digg’s product development and username reservations

• Strong Board Composition:

  • Includes Justin Mezzell (CEO), Kevin Rose (Founder/Chairman), Alexis Ohanian (Founder, Seven Seven Six), and Tony Conrad (Partner, True Ventures)

  • A mix of visionary leadership and internet culture expertise

Digg’s reboot marks an exciting new chapter in the platform’s history, leveraging the talents of Christian Selig and internet pioneers to create a community-first experience. With innovative initiatives like Groundbreakers and a commitment to restoring the positive spirit of the internet, Digg aims to become a meaningful space for users once again.

Conquer.io, a leading Salesforce-native Sales Engagement platform, has announced the acquisition of Full Circle Insights, a recognized leader in marketing attribution, funnel analytics, and account-based marketing (ABM). This acquisition marks a significant step toward delivering a fully integrated, closed-loop engagement platform within the Salesforce ecosystem.

Highlights of the Acquisition

• Unified Platform within Salesforce:
  The merger creates the first end-to-end platform that combines marketing attribution with sales engagement, fully embedded within Salesforce.

• Enhanced Go-to-Market Capabilities:
  By integrating Full Circle's analytics capabilities with Conquer's sales execution engine, revenue leaders can now manage and optimize the entire customer journey from a single interface.

• Actionable Insights and Execution Tools:
  Users gain access to robust attribution and funnel intelligence, enabling better visibility into:

  • Pipeline performance

  • Campaign ROI

  • ABM (Account-Based Marketing) effectiveness
    These analytics are now paired with real-time engagement and follow-up tools.

• CEO Statement – Greg Moran, Conquer:
  “By combining Full Circle's deep analytics with Conquer's execution engine, we're delivering a single platform where revenue leaders can see, measure, and act on the entire customer journey, all without leaving Salesforce.”

This acquisition reinforces Conquer's vision of creating a next-generation revenue platform—one that is data-rich, execution-ready, and natively integrated within Salesforce. With Full Circle’s advanced marketing intelligence, Conquer is poised to transform how marketing and sales teams collaborate, measure, and drive revenue.

Blubrry Podcasting, a global leader in podcast hosting and analytics, is set to make a strong presence at The Podcast Show London on May 21–22, held at the Business Design Centre in Islington. As Europe’s largest festival dedicated to the business of podcasting, the event will gather thousands of podcasters, brands, and industry professionals.

Blubrry's booth will provide attendees with hands-on access to its full product suite, expert consultations, and a chance to win premium podcasting gear.

Meet the Experts: Todd Cochrane

• Todd Cochrane, CEO of Blubrry and a pioneer in the podcasting space, will be present both days.

• He will be joined by support expert Dave Clements to offer personalized consultations.

• Topics covered include:

  • Launch strategies

  • Large-scale network migrations

  • Best practices for podcast growth

Quote from Todd Cochrane:
"Blubrry was built by podcasters, for podcasters... Whether you're starting your first show or managing a network of 100, our platform ensures a seamless experience so you can focus on storytelling."

What Blubrry Will Showcase

• AI-Powered Podcast Tools:

  • Script writing

  • Episode summaries

  • Social media clips

  • Designed to save time and optimize SEO

• Flexible Hosting Plans:

  • Pro Hosting: Scalable for podcast networks

  • Premium Subscriptions: Fully managed services

  • Private/Internal Delivery: Secure distribution for teams or members

• IAB-Certified Podcast Statistics:

  • Trusted by advertisers

  • IAB Tech Lab certified and re-certified for 2025

  • Enables accurate campaign measurement and ROI tracking

Daily RØDECaster Duo Giveaway

• Each day of the event, one visitor will win a RØDECaster Duo

• A perfect mobile recording studio for podcasters

• To enter: Visit Blubrry's stand and complete the entry form (one per person per day)

Blubrry's participation at The Podcast Show London underscores its commitment to supporting podcasters at every level — from solo creators to enterprise networks. With powerful AI tools, reliable hosting, advanced analytics, and expert support, Blubrry continues to lead the way in podcast innovation and growth.

Luc Schurgers, Founder and CTO of REPLIKANT, recently shared his vision for AI-driven storytelling tools designed to empower creators rather than replace them. Building on his experience in interactive campaigns and digital media, Schurgers launched REPLIKANT to address the limitations of traditional animation workflows, which are often slow, complex, and inaccessible.

• Reimagining 3D Animation:

  • REPLIKANT offers a real-time animation platform accessible to both professionals and beginners.

  • It simplifies technical processes while providing advanced options for experienced users.

• Accelerating Creativity, Not Automating It:

  • Schurgers emphasizes supporting the artist’s input with AI-driven shortcuts to speed production.

  • The platform respects creative control instead of automating artistic decisions.

• Ethical AI Focus:

  • REPLIKANT rejects harmful applications like deepfakes and manipulative AI companions.

  • Prioritizes safe, educational, and entertainment uses, including AI-powered tutors and immersive storytelling for classrooms.

• Challenges and Risks in AI Media:

  • Awareness of issues such as derivative content and the potential loss of creative depth.

  • The importance of protecting emotional well-being in AI-human interactions.

• Vision for the Future:

  • A digital creative space where avatars grow with users and tools adapt to skill levels.

  • Encourages joyful, expressive storytelling that embraces freedom in digital identity.

REPLIKANT’s approach to AI in storytelling centers on enabling creativity while addressing ethical concerns and accessibility barriers. Schurgers’ vision highlights the potential of AI to diversify and democratize media creation, making expressive digital storytelling possible for all.