London-based Global Marketing Cloud provider Mapp is turning up the volume on its growth playbook. On June 23, the company announced the appointment of Susie Stanford to its Board as an Independent Non-Executive Director (NED)—a move that signals serious intent to scale its martech footprint globally.

Stanford isn’t your typical board appointee. With close to two decades spent investing in and scaling tech-enabled consumer businesses, her portfolio reads like a greatest hits of high-growth eCommerce: World of Books Group, Forge Holiday Group, and Loveholidays. Most recently, she served nearly 10 years at Livingbridge, a £3B growth equity firm with an eye for category-defining businesses in the UK, US, and Australia.

Why This Move Matters
Mapp sits at the crossroads of AI-driven customer analytics, product data, and omnichannel marketing automation—and in today’s B2B climate, those intersections are increasingly where real ROI is generated.

As marketing tech evolves, data maturity and customer intent analysis are becoming non-negotiables. Brands no longer want fragmented customer views or black-box insights. They want real-time, cross-channel intelligence that converts browsers into buyers—and Mapp is angling to be their go-to engine.

“Natural language data and insight into customer intention have become mission critical,” said Stanford. “Mapp is uniquely placed to translate those signals into profitable growth.”

A Board with Teeth—and Vision
CEO James Brooke was quick to highlight Stanford’s knack for spotting breakout players—and helping them scale without losing their edge.

“Susie has backed some of the most dynamic consumer and eCommerce brands,” Brooke noted. “Her experience coaching leadership teams and creating long-term value is exactly what we want around the Mapp board table.”

Stanford’s appointment also reflects a broader industry trend: savvy martech firms are increasingly looking outside traditional SaaS circles for leadership. Her investment pedigree brings a strategic growth lens to a company that’s no longer just building tools—but shaping how modern marketers engage, retain, and convert.

The Bigger Picture in Martech
Mapp’s move comes as AI-powered marketing platforms race to outdo one another in a crowded field. Rivals like Salesforce Marketing Cloud, Adobe Experience Cloud, and Iterable are also leaning heavily into predictive analytics and personalized journeys—but Mapp’s promise lies in combining depth of insight with ease of execution.

In a market hungry for real-world results over shiny features, bringing on a board member who’s measured by growth metrics—not buzzwords—could be a smart bet.

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