Notified, the only platform combining public relations and investor relations (IR) communications under one roof, has appointed Erik Carlson as its new CEO, effective immediately. Carlson, a company veteran with more than eight years of leadership experience, will report to Dan Kramer, CEO of Equiniti Shareholder Services Group, and join EQ’s Executive Leadership Team.

The leadership shift arrives as Notified advances its 2025 strategy to become the premier communications partner for corporate storytellers navigating a noisy and fast-moving media landscape.

“Erik brings the rare mix of operational precision, deep customer insight, and long-term vision,” said Kramer. “He’s the right person to scale Notified’s impact across global PR and IR teams.”

Carlson succeeds Nimesh Davé, who steps into a new role as Executive Advisor to EQ CEO Dan Kramer. Davé will continue to support Notified during the transition and advise on broader EQ initiatives.

Bridging PR and IR: The Carlson Mandate

Carlson has long played a key role in Notified’s growth journey, from refining operational processes to leading the company’s integration with EQ. His elevation signals a renewed focus on platform unification, data-driven storytelling, and client-centric innovation.

“I’ve helped shape this business for nearly a decade—and I believe our mission matters now more than ever,” said Carlson. “At a time when communicators face unprecedented complexity, Notified is uniquely positioned to help them break through the noise and deliver real impact.”

With the communications landscape demanding faster cycles, multichannel engagement, and performance measurement, Carlson will prioritize building integrated tools that unify PR and IR functions while leveraging Notified’s global GlobeNewswire distribution network.

What This Means for the Industry

Notified’s platform stands out for its dual focus: giving investor relations professionals regulatory-ready publishing tools and event management solutions, while also equipping PR teams with media outreach, analytics, and narrative-building capabilities.

Few platforms connect these two domains—and that’s where Notified aims to differentiate. The 2025 roadmap under Carlson includes:

• Accelerating product innovation in automation, analytics, and audience segmentation

• Expanding cross-functional tools that support earnings calls, investor days, press releases, and media relations

• Deepening integration with EQ’s global infrastructure to serve multinationals at scale

This move also comes amid growing demand for platform consolidation across marketing, comms, and stakeholder engagement—a trend driven by budget scrutiny, tighter compliance, and the need for narrative consistency across investor and media audiences.

A New Era for Corporate Storytelling

Notified’s updated mission reflects the evolution of its market: empowering clients to “control and amplify their corporate narrative” across channels and stakeholders. With Carlson at the helm, the company is doubling down on building tools that not only publish content, but measure its influence across the investor and media ecosystem.

“This is about enabling corporate communicators to move from reactionary messaging to proactive storytelling,” said Carlson.

Notified

Notified is the only fully integrated technology partner serving both PR and IR professionals. With a robust platform offering media outreach, press release distribution, investor website design, earnings call management, and regulatory filing tools, Notified streamlines every stage of modern communications. Its GlobeNewswire service remains one of the world’s largest and most trusted distribution networks, trusted by leading global organizations for more than 30 years.

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