Sinclair's Multicast Networks Achieve Record Growth and Ratings Surge with Strategic Content Acquisitions and Programming Revamp | Martech Edge | Best News on Marketing and Technology
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Sinclair's Multicast Networks Achieve Record Growth and Ratings Surge with Strategic Content Acquisitions and Programming Revamp

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Sinclair's Multicast Networks Achieve Record Growth and Ratings Surge with Strategic Content Acquisitions and Programming Revamp

Sinclair's Multicast Networks Achieve Record Growth and Ratings Surge with Strategic Content Acquisitions and Programming Revamp

Business Wire

Published on : Jun 23, 2025

Sinclair Inc., a media powerhouse in local news and sports broadcasting, announced today that its free over-the-air multicast networks — CHARGE, Comet, ROAR, and The Nest — have posted record-breaking growth, season-to-date ratings milestones, and premium content acquisitions ahead of the 2025–26 broadcast year.

Fueled by smart programming strategies, marquee content deals, and expanded national distribution — especially in top 10 Designated Market Areas (DMAs) — the networks are seeing their strongest audience traction to date.

Multicast Momentum: Growth by the Numbers

According to Sinclair, its multicast group recorded the highest year-over-year coverage growth among all Nielsen-rated broadcast networks, with notable audience gains in the top 10 DMAs:

  • CHARGE: +21% YoY among total viewers

  • Comet: +17% YoY

  • ROAR: +40% YoY

These gains are attributed to a combination of content elevation, strategic DMA expansion, and audience engagement through multi-platform events like COMET FEST and CHARGECON.

Major Content Acquisitions for 2025–26

Sinclair unveiled a slate of new premium series and films across its multicast networks, strategically curated to drive continued growth and deepen viewer loyalty.

CHARGE

The action and procedural powerhouse adds:

  • Criminal Minds

  • Homicide: Life on the Street

These join existing hits like CSI: Miami, CSI: NY, and Law & Order: Criminal Intent.

Comet

The sci-fi and fantasy destination enhances its cult-favorite lineup with:

  • Xena: Warrior Princess

  • The Outer Limits

  • Blockbuster Films: The Matrix trilogy, Interstellar (airing Nov. 2026), Spaceballs (celebrating Mel Brooks’ 100th birthday), The Terminator, and Star Trek films.

ROAR

The rebranded TBD network, now ROAR, strengthens its comedy and game show catalog:

  • Hollywood Game Night

  • Weakest Link (past seasons)

These join Saturday Night Live, Whose Line Is It Anyway?, and Key & Peele.

The Nest

Focused on unscripted, real-life storytelling, The Nest adds:

  • Gene Simmons: Family Jewels

  • Wahlburgers

  • My Ghost Story

They will join Cold Case Files, Dog the Bounty Hunter, and Ice Road Truckers in primetime this July.

A Strategic Multicast Vision

“Sinclair’s multicast strategy is firing on all cylinders,” said Adam Ware, SVP of Growth Networks at Sinclair. “We’ve made bold moves—elevating content and expanding reach—and viewers have responded, making Sinclair’s multicast portfolio the fastest-growing group in the rapidly expanding free TV sector.”

The company’s strategic content positioning, aggressive DMA expansion, and event-driven viewer engagement are proving effective in capturing market share as more households cut cable and lean into free ad-supported television (FAST) and over-the-air offerings.

Sinclair Inc.

Sinclair Inc. (Nasdaq: SBGI) is a diversified media company reaching millions across local news, sports, and national content platforms. It owns or operates 185 television stations across 85 markets, the Tennis Channel, multicast networks CHARGE, Comet, ROAR, The Nest, and the nation’s largest local news streaming platform, NewsON. Through its digital arm, AMP Media, Sinclair also produces original video content and podcasts.

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