In a move signaling its ambition to lead the next chapter of AI-powered marketing automation, ActiveCampaign has appointed Chai Atreya as its new Chief Product Officer. The decision comes as the company accelerates into a high-growth phase driven by recent product innovation and renewed focus on intelligent orchestration across customer touchpoints.

Atreya, a seasoned tech executive with deep AI and analytics expertise, will spearhead product strategy as ActiveCampaign doubles down on transforming how marketers build campaigns—from rigid workflows to dynamic, outcome-based automation. His appointment follows the launch of Active Intelligence, the company’s newly unveiled intelligence engine that promises to make real-time campaign orchestration not just possible, but scalable.

“Marketing is being fundamentally reshaped by AI,” said Atreya. “And ActiveCampaign has a rare opportunity to lead that transformation—not with hype, but with outcomes that matter.”

From Workflows to Outcomes: ActiveCampaign’s AI Evolution

If traditional marketing automation was about setting rules, ActiveCampaign is aiming for something far more intuitive: AI-powered orchestration that adapts to business goals in real time. Atreya joins at a pivotal moment—just as the platform’s Active Intelligence engine begins rolling out across its suite, enabling marketers to create goal-based journeys without the need for painstaking manual logic or linear triggers.

Founder and CEO Jason VandeBoom is positioning the company at the leading edge of a paradigm shift.

“Chai’s deep expertise in AI, analytics, and SaaS, along with his track record of building customer-centric products that scale, will be instrumental in shaping the future of our platform,” said VandeBoom.

The core message: smart automation is no longer optional. It’s now the competitive edge.

A Technologist with Proven Scale Credentials

Chai Atreya brings an impressive résumé to the role. Most recently, he was VP of AI, Analytics, and Cloud at Alteryx, where he helped steer the platform’s evolution into a modern, AI-enabled analytics solution—managing a 350+ person global team.

Before that, he led AI product innovation at Teradata and held senior roles at Adobe and Amazon. Notably, he was a founding member of the Alexa and Echo teams—an experience that adds credibility as ActiveCampaign pushes deeper into conversational and intelligent automation.

With a trifecta of technical, product, and business acumen—backed by degrees from Columbia, Wharton, and VTU—Atreya is poised to influence both strategy and execution at scale.

Why This Appointment Matters

In an increasingly crowded martech landscape, where everyone claims AI, execution will separate winners from buzzwords. ActiveCampaign is betting big that its future lies in goal-based automation—a distinct shift from the drag-and-drop logic builders that once defined the category.

Atreya’s hire sends a clear message: the company is serious about building next-gen tools that go beyond smart triggers and segmentation to deliver real, measurable outcomes.

And that’s a shift that marketers—especially small teams juggling multiple channels—desperately need.

“With the foundation that's been built here, and the passionate, talented teams behind it, I believe we can reimagine what marketing automation can be and deliver exceptional value at every step,” Atreya said.

Setting the Stage for the Next Decade of Martech

ActiveCampaign already integrates with over 950 tools and supports multi-channel experiences across email, SMS, WhatsApp, and more. But the road ahead is clearly one paved with AI agents that don’t just follow instructions—they optimize, improve, and adapt in real time.

With personalization at scale becoming the norm, the challenge is no longer about collecting data—it’s about activating it meaningfully. That’s the frontier Atreya is expected to conquer.

As martech continues its AI-fueled evolution, this leadership change could prove pivotal—not just for ActiveCampaign’s trajectory, but for the broader shift toward intelligent, lean, and business-aware automation.

ActiveCampaign

ActiveCampaign is an AI-first marketing platform that enables small and mid-sized teams to orchestrate high-impact campaigns with minimal friction. With AI-driven agents, cross-channel automation, and data-powered personalization, the platform serves over 180,000 customers looking to turn ideas into outcomes, fast.

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If video is the future of go-to-market (GTM) strategy, then the future is here and it’s powered by AI. According to a new research report from Vidyard titled The Future of Revenue, video adoption is exploding across sales and marketing teams, particularly those embracing agentic AI tools. But there’s a catch: while adoption is high and outcomes are promising, most teams still aren’t measuring video in ways that matter to revenue leaders.

That’s the key finding from a survey of over 650 senior GTM professionals across the U.S. and Canada, revealing that although 93% of leaders using video report positive results, nearly 57% either don’t measure video performance at all or track usage without tying it to revenue.

In an environment where every line item needs to prove ROI, that’s not just a missed opportunity—it’s a risk to long-term competitive edge.

“Video is now table stakes,” said Michael Litt, Co-Founder and CEO of Vidyard. “The early adopters who align on strategy and measurement will win more pipeline, drive more revenue, and give sellers back time to focus on what matters most—building customer relationships.”

Why AI-Powered Video Is Winning Deals Faster

According to the report, GTM teams that combine video with agentic AI—autonomous systems that take initiative and assist strategically—see accelerated deal cycles, improved conversion rates, and higher prospect engagement.

Stats from the report:

• 47% of GTM leaders who track video-specific KPIs say they hit revenue targets more easily.

• 44% report better conversion rates at key funnel stages.

• 76% are more likely to accelerate deal cycles when combining video and AI.

• Teams using agentic AI save an average of 16 hours per week—the equivalent of 104 workdays a year.

That’s not just efficiency. That’s operational transformation.

The Measurement Gap: A Red Flag in a Greenfield Market

Despite AI video’s surge in usage, nearly 1 in 4 GTM leaders don’t measure performance at all, and another 35% track usage without connecting it to business impact. This blind spot undermines what should be a high-confidence investment and leaves marketing and sales teams vulnerable to budget scrutiny.

“In a macroeconomic environment where every dollar must be justified, agentic AI-powered video should be an easy decision,” Litt noted. “But without measurement, you're flying blind.”

This raises a fundamental question: if video works, why aren’t more teams proving it?

Agentic AI Gains Ground: It’s No Longer Experimental

Beyond video, the report makes a strong case that agentic AI has officially entered GTM operations.

• 38% of teams are already using agentic tools as part of their strategy.

• Another 46% are actively exploring adoption.

• A staggering 92% of existing users report noticeable performance impact.

The biggest benefits? Freeing up time for strategic work, boosting engagement, and driving more high-value interactions.

These findings validate a broader shift underway in martech: from workflow automation to intelligent orchestration. The platforms that not only automate but think will win.

From Hype to Revenue: The Call to Action for CMOs and CROs

While the promise of AI video is widely accepted, the report sounds a warning: success depends on alignment between execution and measurement.

The data shows that teams who measure video’s impact on revenue are significantly more likely to:

• Improve prospect responses

• Shorten deal cycles

• Hit pipeline and revenue KPIs faster

It’s a clear signal to CMOs, CROs, and GTM strategists: AI-powered video isn’t just a “nice to have.” It's a performance multiplier—but only if it's tracked against real outcomes.

Vidyard’s Strategic Position in the AI Video Ecosystem

Vidyard has emerged as a top player in this evolving space by integrating video hosting, AI video messaging, digital sales rooms, and autonomous sales assistants into a unified GTM platform. More than 100,000 companies rely on the platform to boost prospecting, storytelling, and buyer engagement.

With a growing number of AI tools entering the martech market, Vidyard’s hybrid approach—combining ease-of-use with performance visibility—sets it apart.

The Takeaway: AI Video Is Here. Measurement Must Catch Up.

Vidyard’s The Future of Revenue report is both a celebration of AI video’s success and a wake-up call for the GTM world. Adoption without attribution is a recipe for stagnation. And in a results-driven market, that’s a luxury no team can afford.

Those who harness agentic AI video and tie it to KPIs will have the edge. The rest? They’ll still be asking for budget while their competitors close the deal.

About the Study
Vidyard conducted the survey between April 7 and 11, 2025, polling over 650 senior-level sales and marketing professionals in the U.S. and Canada. The study holds a 95% confidence level with a +/- 3.8% margin of error.

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In a media landscape increasingly shaped by cultural impact and authenticity, Shane Lukas stands out as a creative force with purpose. The designer, strategist, and founder of communications agency A Great Idea has been named a 2025 Queer Leaders Awardee by We Create Space (WCS) in the category of Media and Creative Influence.

Selected from a global pool of equity-driven leaders, Lukas is being celebrated for his expansive contributions to LGBTQ+ media, storytelling, and advocacy. His work intersects art, activism, and public health, reflecting a two-decade career devoted to not only visibility—but voice.

“His creative and strategic use of platforms has helped drive visibility, challenge narratives, and build community across intersections,” said a representative from the WCS Awards Team.

From Designer to Change Architect

Lukas isn’t just building campaigns—he’s building movements.

As the founder of A Great Idea (AGI), a queer-owned communications firm rooted in equity and inclusion, he’s led messaging strategies for nonprofits and public health partners across the U.S., centering dignity and representation in every engagement.

Most recently, Lukas launched Power Beyond Pride, a weekly podcast spotlighting LGBTQ+ changemakers across movements including racial justice, housing, climate, and health equity. It’s not just visibility—it’s infrastructure for queer leadership beyond the parade.

His prior campaigns—like Pride is for Every Body and Freedom For Every Body—have advocated for bodily autonomy, queer representation, and inclusive public health. And with a TED Talk on harm reduction and sex work decriminalization under his belt, Lukas’ voice resonates far beyond design circles.

The Award: Recognizing Influence That Matters

The WCS Queer Leaders Awards are known for spotlighting those who fuse visibility with action. Lukas fits the mold—and expands it. His recognition in Media and Creative Influence isn’t just about aesthetic sensibility, but strategic storytelling that moves systems and challenges power.

Honorees are selected based on cultural relevance, equity-driven impact, and leadership across sectors. Lukas’ track record of connecting media and community organizing positions him at the forefront of a new model of queer leadership—where design becomes dialogue, and strategy becomes structure.

The Power of Intersectional Media

In a digital era where branding and activism increasingly collide, Lukas offers a blueprint for impact-first creative work. His campaigns don’t just center LGBTQ+ narratives—they deconstruct harmful tropes, elevate community voices, and push institutions toward accountability.

“Marketing is storytelling. But for folks like Lukas, storytelling is survival—and resistance,” said one award juror familiar with the nominations process.

Through AGI, Lukas is proving that inclusive design isn’t a trend—it’s a responsibility. Whether working with national health agencies, grassroots organizers, or creative entrepreneurs, he approaches each engagement as an act of coalition building.

Looking Ahead: Barcelona and Beyond

Lukas will be honored this June at several WCS-hosted events in Barcelona, including:

• WCS Global Online Awards Ceremony – June 11

• Queer Speed Networking @ LabTwentyTwo – June 12

• Private Awardee Dinner @ Soho House – June 20

• WCS Awards & Pride Gala @ The Social Hub – June 21

These events are designed not just for celebration, but collaboration—bringing together global queer leaders to share insights, build alliances, and scale inclusive change.

We Create Space

We Create Space (WCS) is a global LGBTQ+ platform dedicated to championing inclusive leadership. Through events, content, and community-building, WCS supports queer changemakers and elevates the power of personal storytelling to drive systems change.

A Great Idea

A Great Idea (AGI) is a mission-driven communications firm founded by Shane Lukas. The agency specializes in empathy-led strategy and inclusive design, working with partners in public health, justice reform, LGBTQ+ advocacy, and more. With creativity rooted in activism, AGI helps organizations communicate with clarity, dignity, and purpose.

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If you’re not in the answer, you’re not in the game. That’s the new SEO reality according to SUSO Digital, which just launched a dedicated AI SEO service aimed at helping brands and agencies land in the responses of large language models (LLMs) like ChatGPT, Perplexity, and Google AI Overviews.

This isn’t a tweak to traditional search strategies—it’s a ground-up rethinking of how SEO works in an AI-first world. With the advent of generative search, where users often never even see traditional search results, SUSO Digital’s new platform is designed to optimize content for the decision layer—the LLM itself.

“AI Search isn't an update; it's a reset,” said Will Bagnall, CEO of SUSO Digital. “If you’re not in an LLM’s answer, you’re not even in the running.”

Beyond Rankings: Targeting the Recommendation Layer

SUSO’s AI SEO solution is built on four key pillars—each designed to influence how LLMs summarize, recommend, and link to brand content.

1. Market Monitoring
SUSO actively tracks how AI models talk about your brand compared to competitors, pulling data from ChatGPT, Perplexity, and Google’s AI Overviews. The goal? Understand your AI reputation footprint.

2. AI-Ready Content Optimisation
Forget keyword stuffing. This is about structuring information the way AI models understand it—clear, well-linked, and semantically rich—so your content gets selected, not ignored.

3. Consistent Content + AI Signals
SUSO publishes new, model-optimized content with built-in signals aimed at LLM ingestion. This helps brands seed answers proactively and stay top-of-mind in model outputs.

4. Analytics & Attribution
Here’s where SUSO gets serious: a proprietary tool that tracks AI visibility—from ChatGPT mentions to AI Overview appearances—and attributes traffic, keyword wins, and branded search lift to those placements.

Real-World Results: AI Traffic That Converts

The performance metrics from early adopters are compelling. One U.S.-based SaaS company working with SUSO captured over 200 direct referral visits from ChatGPT in May 2025 alone and ranked for 681 keywords within Google’s AI Overviews.

These aren’t vanity metrics—they’re early proof points for a shifting paradigm in digital visibility.

White Label Ready: Built for Agencies

Recognizing that agencies are scrambling to stay relevant in the face of AI disruption, SUSO has made the platform fully white-label ready. Agencies can integrate the service seamlessly into their offerings—positioning themselves as ahead of the curve without building in-house AI expertise from scratch.

To sweeten the deal, SUSO invites agencies to join its Partner Club and receive complimentary AI visibility reports for their clients. This serves as both a diagnostic and a sales tool, showing clients what they're missing—and how to fix it.

Why This Matters: SEO Has a New Audience—LLMs

The core insight here is strategic and simple: Google may still index your content, but ChatGPT decides what people see. That means traditional metrics like SERP rankings are no longer the only battleground.

“SEO now extends beyond Google—it’s about what AI says and how often it says it,” Bagnall emphasized.

As generative AI begins to act as a first layer of interpretation and recommendation, influencing that layer becomes the new priority for digital marketers.

This AI SEO service isn’t just a product launch—it’s a signpost for the future of search. And for agencies, waiting on the sidelines might mean becoming invisible—literally.

SUSO Digital

Founded over a decade ago, SUSO Digital has earned a reputation as an elite white-label SEO partner for agencies worldwide. With its latest expansion into AI SEO, the company combines deep SEO expertise with cutting-edge approaches to LLM visibility, content engineering, and attribution modeling—helping brands show up not just in search results, but in the answers themselves.

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In an attention economy dominated by algorithmic reach and transactional engagement, MarketCast’s 2025 Brand Fandom 50 study cuts through the noise with a powerful insight: love still leads.

After surveying more than 20,000 U.S. adults and analyzing nearly 300 brands across three years, the leading marketing research firm has identified the brands that go beyond awareness to embed themselves in consumers’ daily routines, emotional lives, and cultural conversations.

At the top of the list? Amazon, Google, YouTube, Apple, and Walmart—companies that aren’t just used but felt.

“The strongest brands today aren’t just seen or heard—they’re experienced,” said Ed Trujillo, SVP of Brand Solutions at MarketCast. “When brands become part of life’s rhythm, fandom follows.”

From Utility to Identity: What Builds Brand Fandom?

The Fandom 50 report isn’t a popularity contest. It’s a deep dive into how emotional connection translates to business resilience—especially in today’s climate of economic uncertainty and shifting consumer priorities.

Key insights from the report include:

• Daily Touchpoints Drive Devotion: Top brands like Amazon (#1) and Apple (#4) excel not just for product quality but omnipresence—from shopping and delivery to content and communication, they’re embedded in how we live.

• Fandom = Business Health: Brands with high Fandom scores outperform competitors on purchase intent and brand resilience. According to MarketCast, two-thirds of tracked brands saw revenue movements align with Fandom scores.

• Affection Isn’t Always Trust: Tech brands tend to earn high emotional scores, but trust can lag. Amazon bucks the trend, boasting 82% Overall Love and 74% Overall Trust—a rare dual win.

• Cross-Generational Appeal Matters: Brands like Chick-fil-A and Levi’s score consistently high across all age and income brackets, proving that strong narratives and experiences transcend demographics.

• Income Shapes Brand Perception: While Walmart ranks #5 overall, Costco and The Home Depot gain ground among higher-income groups—highlighting how notions of “value” evolve with purchasing power.

• Joy, Nostalgia, and Style Win: Brands like Oreo, Nintendo, and Levi’s continue to perform by tapping into timeless emotional drivers. Oreo scores 83% Love among 35–49-year-olds. Nintendo wins big with Gen Z, and Levi’s thrives among both Gen Z and Millennials.

The 2025 Top 10 Brands by Fandom

1. Amazon

2. Google

3. YouTube

4. Apple

5. Walmart

6. Netflix

7. Coca-Cola

8. Visa

9. Levi’s

10. Samsung

This list reflects not just market dominance, but emotional depth—a signal that fandom is increasingly synonymous with staying power.

Why Fandom Is the New Brand Equity

The business case for brand fandom has never been clearer. While many metrics look backward—sales, impressions, clicks—fandom looks forward. It predicts not only who will buy, but who will stick with you through a pricing shift, product delay, or PR crisis.

“Brands that build fandom aren’t just loved—they’re resilient,” said Trujillo. “They outperform competitors in good times and bad because their fans give them room to grow, fail, and recover.”

With the advent of generative AI, changing search behaviors, and digital fatigue, emotional loyalty is emerging as the most defensible brand asset.

MarketCast’s Approach: Measuring What Matters

Powered by its proprietary Brand Tracking Plus framework, MarketCast’s study is one of the first to quantify fandom as a business metric. The model doesn’t just track brand awareness or sentiment—it digs into emotional intensity, brand utility, cultural presence, and behavioral loyalty.

And because it’s longitudinal—spanning three years—it offers a real view into what drives durability, not just buzz.

Final Take: Brand Fandom Is the Business Moat of the Future

For CMOs, brand strategists, and media planners, the message is loud and clear: in 2025, brand love is more than marketing fluff—it’s a business advantage.

With consumer trust in institutions declining and attention spans splintering across platforms, fandom is what makes a brand matter when price and convenience are equal. It’s what makes people stick with you—and stand up for you.

So whether you’re a Fortune 500 titan or an upstart challenger brand, the path forward is the same: go beyond awareness and build emotional capital. Because the brands that feel like home don’t just survive—they lead.

MarketCast

Headquartered in Los Angeles, MarketCast is a leading research firm focused on advertising effectiveness, brand tracking, and fandom analytics. With a team of researchers, data scientists, and media experts, MarketCast helps brands maximize the impact of their advertising, messaging, and customer experiences—delivering insights that drive both love and loyalty.

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In the era of digital overload, static content is a non-starter. Attention spans are short, user expectations are high, and authentic engagement is the currency that counts. Riding this wave, Mango Animate has officially launched Mango AI, an intuitive AI-powered talking avatar generator that lets anyone—from educators to marketers—create lifelike avatar videos in minutes.

The product isn’t just another animation tool. It’s a full-stack AI video engine that combines natural voiceovers, expressive avatars, and multilingual capability into a seamless user experience, effectively lowering the barrier to entry for high-quality content creation.

“Today, digital interaction is all about authenticity, engagement, and emotional connection,” said Winston Zhang, CEO of Mango Animate. “Our AI talking avatar generator meets exactly this demand.”

Lifelike Avatars—No Animation Experience Needed

At its core, Mango AI transforms plain scripts into professional-grade videos featuring expressive, talking digital avatars. Users can select from a rich gallery of pre-made avatars—diverse in gender, ethnicity, age, and occupation—or customize their own by uploading a portrait photo.

The process is strikingly simple:

1. Pick an avatar (or upload your own).

2. Enter your text script.

3. Select an AI-generated voice.

4. Customize background, music, and format.

5. Export in minutes.

The tool handles lip-syncing, gestures, and facial expressions, simulating human delivery with uncanny realism.

High-Impact Customization Without the Learning Curve

Where many AI video tools stop at basic animation, Mango AI pushes further with robust customization features. Users can:

• Adjust subtitle fonts and resolution

• Add intro/outro sequences

• Personalize background music and scenes

• Tailor aspect ratios for various platforms (YouTube, TikTok, LinkedIn, etc.)

This makes the platform ideal for marketing campaigns, training content, e-learning modules, product demos, and even multilingual communications, thanks to built-in translation tools supporting 120+ languages.

“The avatars have changed the dynamics of my classroom,” one educator shared. “My students are more engaged, more interactive, and more attentive.”

AI Voices That Speak Your Language

Mango AI’s text-to-speech engine pulls from top-tier providers like AWS Polly, Microsoft Azure, and Eleven Labs, giving users access to natural-sounding voices across multiple languages and tones. Each voice is automatically synced with the avatar’s lip and facial movements.

For brands and global teams, this multilingual capability is a game-changer. It enables hyper-localized marketing, cross-border product training, and personalized customer outreach—without expensive dubbing or voiceover work.

Content Reimagined: From Blogs to Briefings

One of Mango AI’s most powerful use cases is content repurposing. Think blog posts transformed into compelling visual explainers. Dry training manuals reborn as engaging onboarding modules. Static product pages turned into interactive spokesperson videos.

In corporate settings, the avatars breathe life into internal communications—policy rollouts, executive announcements, and compliance training—making them more likely to stick and resonate.

Built for Educators, Marketers, and Brands Alike

Self-media creators can accelerate content production and differentiate themselves with personality-packed videos. Marketers gain a scalable way to humanize brands, promote offers, and explain products. Educators can build immersive lessons tailored to diverse learning styles.

With video translation baked in and white-label-ready formats, Mango AI opens the door to broad usage across education, business, entertainment, and social platforms—without technical friction.

Prioritizing Ethics, Security, and Ownership

In a digital age where data misuse and deepfake concerns loom large, Mango AI is designed with user control and ethical transparency in mind. Users retain full ownership of their content, and Mango Animate emphasizes privacy-first development.

This ethical stance is part of what makes Mango AI stand out—not just as a feature-rich tool, but as a trustworthy partner in AI-powered creativity.

The Bottom Line: Mango AI Closes the Gap Between Vision and Execution

By making humanlike avatar videos accessible to all, Mango AI isn’t just meeting a market need—it’s reshaping how digital content is conceived, created, and consumed. Whether you’re a solo creator, brand strategist, or corporate trainer, the platform delivers fast, polished, emotionally resonant video at scale.

And in a world where connection increasingly relies on content that feels real, Mango AI offers a compelling proposition: let your message speak—literally—for itself.

Mango Animate

Mango Animate is a leading developer of AI-driven creative tools that simplify video production for marketing, education, business, and beyond. Its tools focus on accessibility, innovation, and user empowerment, enabling people of all backgrounds to create high-quality content with minimal effort and maximum impact.

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In the home services sector, showing up in the right place at the right time specifically at the top of local search results can make or break a business. Recognizing this, Core6 Marketing, a digital agency focused on contractor success, has launched a new offering: AI-driven local SEO services tailored for trades in Salinas and Monterey.

Designed to meet the unique needs of plumbers, electricians, HVAC techs, roofers, landscapers, and general contractors, the service merges artificial intelligence with proven hyperlocal SEO strategies. The result? A smarter, faster path to map pack visibility, lead generation, and long-term digital dominance.

“Contractors are facing more online competition than ever,” said Phil Fisk, CEO of Core6 Marketing. “We developed this AI-powered solution to give local trades a smarter, more sustainable way to be found by the people in their community who need them most.”

Beyond Keywords: Smart, Local, and Built for Mobile Behavior

With the shift toward mobile-first and voice-driven search, traditional SEO tactics no longer cut it. Core6’s platform tackles this by incorporating real-time search trend analysis, AI-assisted content generation, and Google Business Profile optimization, ensuring their contractor clients are not just visible—but competitive.

Here’s what the full-service package includes:

• Hyperlocal Keyword Targeting: AI models analyze search trends and user behavior specific to the Salinas–Monterey corridor, enabling ultra-precise keyword targeting.

• AI-Generated Content: Articles, service pages, and FAQs are created with voice search and user intent in mind—ideal for terms like “best plumber near me” or “Monterey emergency HVAC repair.”

• Google Business Profile Optimization: From category selection to post scheduling and review response management, Core6 ensures that clients' profiles are maximized for map visibility.

• Citation Management: Listings are automatically corrected and synced across local directories and niche platforms, reducing NAP inconsistencies that can sabotage rankings.

• AI-Powered Competitor Analysis: Real-time benchmarking identifies keyword gaps, backlink opportunities, and SERP wins—allowing contractors to respond to competitors faster and smarter.

• Custom Dashboards: Clients can view local keyword rankings, clickthrough rates, and engagement data through Core6’s live reporting portal, making ROI tracking painless.

Why It Matters: Local SEO Is Evolving, and AI Is Leading the Way

The launch isn’t just timely—it’s tactical. With over 50% of local searches now conducted via voice, and Google doubling down on location-based indexing, contractors must evolve or get buried beneath a sea of generic listings.

Core6 Marketing positions itself as the local ally for small service businesses trying to navigate this complexity. Unlike national platforms that offer one-size-fits-all SEO bundles, Core6 customizes each campaign around:

• Service areas (e.g., Salinas proper vs. Monterey County)

• Trade-specific keyword sets (e.g., “24-hour electrician” vs. “landscape designer”)

• Regional customer behavior

“Whether someone says ‘electrician near me’ or ‘Monterey roofing company,’ we want our clients to be the ones showing up at the top of the results,” said Fisk.

A White-Hot Moment for Location-Based Search

This rollout comes at a moment of accelerated search behavior change. Consumers increasingly expect instant answers, mobile-first design, and proximity-based results. And for trades like HVAC and plumbing, where urgency is the name of the game, visibility equals velocity.

Core6’s approach recognizes that showing up in Google’s local 3-pack, appearing in voice search recommendations, and maintaining consistent citations are now essential—not optional—for growth-focused contractors.

Final Take: AI-Powered Local SEO That Works as Hard as the Trades It Supports

While AI dominates headlines for its use in large-scale enterprise marketing, Core6 proves there’s enormous value in applying it locally and pragmatically. The new SEO offering isn’t about gimmicks—it’s about helping real businesses in real communities become the obvious choice when customers search for services they need most.

And for the many contractors who don’t have the time or expertise to optimize their own visibility? Core6 offers a plug-and-play engine that delivers qualified leads without the SEO guesswork.

Core6 Marketing

Core6 Marketing is a contractor-first digital marketing agency based in California. Specializing in local SEO, paid ads, and lead generation strategies for trades, Core6 empowers small service businesses to stand out in competitive regional markets. Their latest AI-powered SEO solution is available for contractors in Salinas, Monterey, and surrounding areas.

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As enterprises increasingly seek clarity and orchestration in a fragmented AI services market, Altimetrik is doubling down on its strategy by appointing Gurvinder Sahni as Chief Marketing Officer. The announcement comes at a pivotal time for the company, which positions itself as a pure-play AI, data, and digital engineering powerhouse amid surging enterprise demand for scalable AI enablement.

Sahni joins from Persistent Systems, where he led the company’s transformation into a modern AI- and platform-led challenger brand. At Altimetrik, he will report directly to CEO Raj Sundaresan, spearheading global marketing efforts, brand repositioning, and ecosystem engagement across key verticals and geographies.

“Gurvinder joins us at a defining moment,” Sundaresan said. “His ability to translate complex narratives into compelling positioning, coupled with a strong execution mindset and deep industry relationships, will be instrumental in amplifying our differentiated approach.”

A Marketing Veteran for a New Era of AI-First Growth

With more than 20 years in tech marketing, Sahni brings credibility and a track record of elevating challenger brands into recognized leaders. During his time at Wipro, he built out the analyst relations function, developed strategic engagements with the World Economic Forum and NASSCOM, and worked closely with leading advisory and analyst firms such as Gartner, Forrester, IDC, and Everest Group.

His role at Altimetrik is broader and more critical. As AI hype proliferates and enterprises seek substance over flash, Sahni is tasked with cutting through the noise—sharpening Altimetrik’s AI-first narrative and making it accessible, relevant, and differentiated.

AI Marketing Needs a Translator—Sahni Steps In

Altimetrik’s pitch is bold but timely: Enterprises don’t need another point solution; they need an engineering-first orchestrator that can bring together AI, data, cloud, and platform modernization in small, agile increments. It’s a message that’s easy to say, but harder to communicate across C-suites and crowded advisory landscapes.

Sahni's appointment is a strategic move to change that. His mission?

• Elevate brand positioning to reflect Altimetrik’s AI-first leadership

• Create measurable marketing impact aligned to business outcomes

• Strengthen visibility with analysts, partners, and enterprises

• Translate AI capabilities into business-relevant value propositions

• Expand ecosystem momentum, including strategic AI partnerships with players like OpenAI

“Altimetrik is doing something fundamentally different,” Sahni noted. “Its engineering strength, entrepreneurial culture, and Digital Business Methodology give it the credibility to be a true AI-first partner. I look forward to building brand equity and creating lasting impact through modern, data-driven marketing.”

Why It Matters: AI Adoption Is Harder Than It Looks

According to a World Economic Forum report, over 74% of enterprises struggle to adopt AI at scale. The challenge isn’t finding tools—it’s implementing them in ways that deliver ROI, quickly, and without disrupting existing operations.

Altimetrik claims to address this gap through its incremental, product-oriented approach, backed by a global team of over 6,000 practitioners in software, cloud, and data. It’s this no-nonsense, delivery-first approach that Sahni is now responsible for broadcasting at global scale.

The firm has already earned industry recognition:

• Named a Major Contender in Everest Group’s BFSI IT Services Specialists PEAK Matrix® Assessment 2025

• Ranked as a Product Challenger in ISG’s Provider Lens™ 2024 for Advanced Analytics and AI Services

Sahni’s arrival is expected to solidify Altimetrik’s standing as a go-to partner for enterprises looking to modernize with purpose—not just chase the AI trend.

A Modern CMO for a Modern AI Services Firm

What sets Sahni apart is his blend of strategic depth and tactical execution. At Persistent, he oversaw end-to-end brand modernization efforts, expanded analyst visibility, and led high-impact storytelling initiatives across multiple verticals.

Now at Altimetrik, Sahni will focus on:

• Developing customer-centric messaging

• Aligning go-to-market execution across sales, marketing, and partnerships

• Scaling brand awareness in North America, India, and emerging markets

• Driving analyst relations and global events strategy

• Launching thought leadership that positions Altimetrik as a pragmatic AI partner, not just a player

His experience working directly with CEOs, boards, and ecosystem stakeholders positions him well to integrate marketing strategy with Altimetrik’s broader business objectives.

Final Word: Signal in the AI Marketing Noise

In a crowded landscape where AI-first messaging often borders on gimmickry, Altimetrik is betting on clarity, outcomes, and engineering credibility. Sahni’s appointment is more than a marketing hire—it’s a signal that the company is ready to scale, differentiate, and lead in a market that increasingly demands real results.

As the AI arms race accelerates, Altimetrik’s human-centered, delivery-focused approach may be the steady hand that enterprises need. And now, with Sahni on board, they might finally hear about it loud and clear.

Altimetrik

Altimetrik is a pure-play AI, data, and digital engineering company helping enterprises unlock business value through incremental digital transformation. Its unique Digital Business Methodology enables clients to scale innovation faster without disrupting core systems. With 6,000+ global experts and partnerships with tech leaders like OpenAI, Altimetrik is redefining how enterprises orchestrate AI and cloud modernization strategies at scale.

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