The Content Marketing Institute (CMI) has announced that Guy Raz, the legendary podcast host and creator behind How I Built This and The Great Creators, will deliver the keynote address at Content Marketing World 2025, set to take place September 15–17 at the San Diego Convention Center.

For the global content marketing community, this is a high-profile headline act. Raz is more than a podcast host—he’s a storytelling force. With over 20,000 interviews, 19 million monthly listeners, and a résumé that includes New York Times bestseller status and an Edward R. Murrow Award, Raz’s impact on digital media is difficult to overstate.

“He’s mastered the art of transforming complex stories into compelling narratives that captivate audiences worldwide,” said Stephanie Stahl, Managing Director at CMI. “His keynote will challenge attendees to rethink how they capture attention, build trust, and stand out in saturated markets.”

A Masterclass in Storytelling for Marketers

As digital noise grows louder and attention spans shrink, authentic storytelling is emerging as the most valuable currency in content marketing. That’s where Raz comes in. With How I Built This, he’s distilled lessons from entrepreneurs like Sara Blakely, Stewart Butterfield, and Howard Schultz. In The Great Creators, he peels back the curtain on creative visionaries, helping audiences understand what fuels innovation and resilience.

Raz’s session, scheduled for Wednesday, September 17, will offer actionable takeaways on:

• Turning founder journeys into magnetic brand stories

• Earning audience trust through human-first narratives

• Structuring content that converts attention into long-term loyalty

For content leaders looking to elevate strategy beyond KPIs and SEO checklists, this keynote promises to be both a gut check and a spark.

Why CMWorld 2025 Still Matters

Now in its 15th year, Content Marketing World remains the industry’s marquee event. It’s not just another conference—it’s the nexus where brand marketers, agency leaders, and creators converge to learn from the best.

The 2025 edition will feature:

• 100+ sessions, workshops, and masterclasses across content strategy, AI, video, SEO, storytelling, and measurement

• Insights from leading brands and breakout creators

• A growing focus on audience intelligence, ethical AI use, and the future of content formats

With Raz at the helm of the keynote stage, CMWorld signals a shift back to fundamentals: trust, emotion, and narrative clarity.

“In an era of data-driven everything, what still moves people is a well-told story,” said Raz in a statement.

Registration Open for CMWorld 2025

Tickets are now available at ContentMarketingWorld.com, with early access pricing and team bundles still in effect.

About CMI:

The Content Marketing Institute, part of Informa, is the leading global authority on content marketing. Through education, events, research, and community engagement, CMI helps marketers build better content strategies to attract and retain audiences.

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