D2E Labs is bringing serious operational muscle to its executive bench. The performance-driven marketplace services platform has appointed Karan Raturi as Chief Operating Officer, tasking him with steering operations across its expanding portfolio—which includes Market Defense and Lunge Marketing.

Raturi’s resume reads like a playbook for scale. With growth leadership roles at Wayfair and Bark.com, he’s built a reputation for operational rigor and performance marketing savvy. At D2E Labs, he’ll be applying that experience to unify and elevate the agency group’s client delivery, internal systems, and cross-company strategy.

Taking Charge Across Prime Channels

Market Defense, D2E Labs’ beauty-focused Amazon agency, and Lunge Marketing, which zeroes in on lifestyle and home categories, will fall directly under Raturi’s operational oversight. His mandate: drive cohesion between these specialized agencies, improve execution speed, and scale results without diluting precision.

"Joining at the height of Prime Day season puts the work into sharp focus," Raturi noted. “These are high-stakes moments for brands… From strategy to execution, they're running full-scale campaigns that move the needle.”

It’s a fitting time to bring in a performance-minded leader. With marketplace competition fiercer than ever and retail events like Prime Day dictating quarterly swings, D2E Labs is betting that tighter integration and operational consistency will be key to unlocking accelerated growth.

A Data-Driven Leader for a Data-Driven Platform

D2E Labs, a private equity–backed platform, is focused on acquiring and scaling digital marketing and commerce enablement businesses. Its formula: back high-potential agencies, then supercharge them with strategic alignment and operational support.

“Karan brings the right mix of energy, data-driven execution, and digital marketing expertise,” said Charles Tellier, CEO of D2E Labs. “His experience scaling complex organizations makes him a great fit to lead our next chapter.”

With this move, D2E Labs signals it’s serious about evolving from a loose federation of agencies into a unified growth machine—one that can deliver not just campaign performance, but platform-wide operational excellence.

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As Large Language Models (LLMs) rewrite the rules of digital discovery, PR Newswire is evolving right alongside them. The press release distribution giant is rolling out enhanced Multichannel Amplification™ services, arming communicators with tools to stay visible, relevant, and AI-ready in an increasingly algorithm-driven media ecosystem.

This isn’t just about wider reach. It’s about smarter, more strategic content delivery—tuned for how modern search engines and AI models surface and summarize information. With LLMs now powering everything from Google SGE to generative AI chatbots, the stakes for showing up in the right snippet or summary have never been higher.

Topical Authority in the Age of AI

At the core of PR Newswire’s offering is topical authority—a concept that’s become vital as LLMs lean more heavily on trusted sources to generate accurate responses. By tapping into its extensive distribution network across major media, niche publications, and search engines, PR Newswire helps brands insert themselves directly into the digital conversation as credible, quotable sources.

In a world where AI now decides which voices are amplified, authority equals visibility.

Structuring Content for AI Discovery

PR Newswire’s platform also emphasizes AI-friendly optimization, enabling brands to format and structure releases in ways that resonate with LLMs. Think clean semantics, contextual clarity, and keyword strategies that go beyond SEO basics—designed to influence how AI models understand and surface your content.

“PR Newswire's platform is built for today’s evolving media landscape, deeply impacted by the rise of LLMs,” said Jeff Hicks, Chief Product and Technology Officer. “We're not just distributing press releases—we're giving brands the tools to influence conversations, rank as topical authorities, and be found in the ways people are searching today.”

One Message, Many Outcomes

Whether you're targeting media coverage, investor updates, thought leadership, or brand visibility, the Multichannel Amplification™ approach lets communicators achieve multiple goals with a single release. PR Newswire’s AI-aligned strategy helps maximize the downstream impact of every announcement—whether it’s read by a journalist, surfaced by a chatbot, or indexed by a search engine.

This move positions PR Newswire as more than a distribution service—it's a strategic partner for brands navigating the intersection of AI, content, and credibility.

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In a major stride toward streamlining patient care and hospital operations, hellocare.ai has officially integrated with Epic’s MyChart Bedside TV and secured a listing in the Epic Toolbox under the Bedside TV Hardware category. The move places hellocare.ai at the forefront of hospital tech innovation, enabling Epic-using health systems to deliver a smart, AI-powered patient experience—without new infrastructure.

Hospitals leveraging Epic can now deploy hellocare.ai’s all-in-one device directly to patient rooms, offering seamless access to medical records, video visits, and two-way communication with care teams via MyChart Bedside TV. Even better? It works with any standard hospital television, eliminating the need for costly hardware upgrades or complicated installations.

No Hardware Headaches, Just Smarter Care

“This listing in Epic Toolbox reinforces our commitment to interoperability and improving the inpatient experience,” said Labinot Bytyqi, Founder and CEO of hellocare.ai. “We’re excited to bring Epic MyChart Bedside TV engagement to more hospitals, enabling scalable and patient-centered care.”

The plug-and-play nature of the integration is a game-changer. Here’s what stands out:

• Native MyChart Bedside TV support on the hellocare.ai device—no extra logins or equipment required

• Two-way communication between patients and care teams from the comfort of the bedside

• Supports virtual visits, Live TV (IPTV or Coax), and intuitive control via pillow speaker systems

• Zero-hardware complexity, compatible with standard hospital TVs

• Cloud-based device management, allowing centralized control and rapid updates across health systems

• Multi-use platform also supports Epic CAL/ECAL workflows, virtual nursing, patient monitoring, and smart room functions

One Device, Many Roles

hellocare.ai isn’t just a TV interface—it’s a hospital-grade, AI-powered operating system for inpatient care. From virtual sitting and ambient documentation to hospital-at-home and digital whiteboards, its modular platform is already in use across 70+ health systems.

And unlike many fragmented health IT solutions, hellocare.ai owns the full stack: hardware, software, AI, and EHR integration. This vertical control enables faster deployment, greater customization, and continuous innovation—essential in today’s high-stakes, resource-constrained healthcare environment.

Epic-Friendly, Enterprise-Ready

Alongside MyChart Bedside TV, the company’s integration suite includes Epic CAL (Context-Aware Link) and ECAL (Embedded Context-Aware Link)—ensuring smooth launches from Epic Hyperspace, Haiku, and Rover. These capabilities are featured under hellocare.ai’s Virtual Care Connector listing on Epic Connection Hub.

As hospitals continue to push for smarter workflows, more efficient staffing models, and patient-centered digital touchpoints, hellocare.ai’s frictionless integration with Epic offers a rare trifecta: reduced operational complexity, improved care delivery, and scalable virtual services—all from one device.

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Sales training just got a data-driven upgrade. RAIN Group, the global sales training firm known for helping companies create lasting behavior change, has launched RAIN Sales AI—a tightly integrated suite of artificial intelligence coaching tools designed to transform how sales teams practice, plan, and perform.

The new AI-powered platform helps sales organizations move beyond the training room and into real-time skill development. With tools built to simulate conversations, evaluate planning documents, and measure outcomes at scale, RAIN Sales AI promises to deliver what many sales enablement leaders have long struggled to prove: a measurable, sustained link between training and performance.

“This is the next evolution of our commitment to driving sales results,” said Andy Springer, Chief Client Officer at RAIN Group. “For over two decades, we’ve built sales capability through training and coaching. RAIN Sales AI expands that impact with smarter, scalable tools that embed learning into daily workflows.”

From Practice to Performance: Three Tools, One Goal

The suite includes three core tools, each designed to solve a persistent pain point in sales enablement:

RAIN Conversation AI

Simulates high-stakes sales interactions with realistic AI personas—based on a company’s actual buyer profiles—so sellers can roleplay everything from discovery calls to executive-level negotiations. Instant, skill-based feedback helps reps sharpen their approach before real-world meetings.

“Sales conversations are high stakes,” said Springer. “RAIN Conversation AI gives sellers a safe place to practice the tough stuff before it counts.”

RAIN Planner AI

Evaluates sales planning documents like negotiation and account plans, scoring them against a company’s own sales methodology. It delivers targeted feedback on the spot—without waiting on managers to review.

“Too often, sales plans are created and forgotten,” Springer noted. “This tool keeps them actionable and aligned.”

RAIN Measure AI

Tracks development and coaching outcomes with dashboards for sellers, managers, and leadership. Instead of relying on guesswork or CRM proxies, organizations get visibility into how skills are progressing—and where support is needed.

“If you can’t measure it, you can’t improve it,” said Springer. “RAIN Measure AI shows what’s working, what’s not, and how it connects to results.”

Embedded in Catalyst: Sales Enablement, Centralized

RAIN Sales AI lives inside Catalyst, RAIN Group’s comprehensive enablement platform. Catalyst combines structured sales training, digital learning, on-demand video, and just-in-time content into a unified system that supports skill mastery and behavior change.

For companies, that means AI-assisted coaching isn’t a bolt-on—it’s baked into the broader enablement strategy. As sales cycles grow more complex and teams grow more distributed, this integration could prove critical.

Real-World Impact, Already in Play

Early adopters are already seeing results. Mike Blanchette, VP of Global Sales Acceleration at a major data resilience firm, praised the platform for giving his team something elusive: proof.

“Enablement’s biggest challenge has always been connecting training to execution. This tool shows us—objectively—whether reps are applying what they’ve learned,” said Blanchette. “We’re no longer guessing based on CRM data or anecdotal feedback.”

In an era where AI is infiltrating every corner of go-to-market operations, RAIN Sales AI offers a practical, results-driven application: sales readiness you can see, practice you can scale, and performance you can finally measure.

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OpenX Technologies has officially launched OpenXSelect™, a next-generation supply-side curation and targeting platform designed to give brands and agencies unprecedented control over the media they buy. Available now, the new platform combines granular inventory management with advanced data targeting—all in a streamlined interface that balances precision with performance.

In an industry where transparency and efficiency are increasingly at odds, OpenXSelect offers a rare combination: buyer-centric control, curated quality, and scalable activation across audience, behavior, attention, and sustainability data signals.

Curation, Reimagined for Performance and Scale

OpenX has been a pioneer in supply-side curation since 2018, when it introduced OpenAudience™, the first identity-based data curation tool on the supply side. With OpenXSelect, the company is doubling down on that innovation—this time with a tool built directly for brands and agencies, not just data partners.

The platform allows buyers to:

• Curate premium inventory with transparency and control

• Activate custom targeting using a rich array of data inputs (audience, behavioral, attention, sustainability)

• Optimize campaign performance within a clean, intuitive user interface

• Unify programmatic strategy by connecting inventory selection and targeting logic in one place

This is more than just a smarter SSP. It’s a curation engine designed to bridge the buyer-seller gap—a response to growing advertiser demand for supply-path optimization, inventory accountability, and data-informed execution without relying on overly complex demand-side customizations.

A Platform Fit for the Programmatic Moment

As media buyers seek higher ROI, tighter control, and less waste in the programmatic supply chain, platforms like OpenXSelect may signal the next phase in SSP evolution: curation as a buyer-led function, not just a seller-side filter.

By giving buyers the tools to refine and activate inventory directly at the supply layer—with custom signals and preferences baked in—OpenX is not only modernizing the SSP model, it’s changing who holds the reins in programmatic targeting.

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Hotwire, the global communications and marketing consultancy, has appointed Charlotte Harvey as its new UK Managing Director, signaling a strategic play to deepen its influence in the tech and innovation sectors. Harvey’s arrival marks a defining leadership moment for the agency’s UK growth ambitions—and it comes with serious pedigree.

With over 15 years of experience spanning corporate giants, global agencies, and her own consultancy, Harvey brings a rare blend of strategic clarity, creative fluency, and deep sector insight. From managing accounts like Microsoft and P&G at Edelman to leading communications at Amey and later shaping narratives for brands like FedEx and Balfour Beatty, her track record reads like a blueprint for modern leadership in corporate communications.

From Tactical to Transformational

At Amey, Harvey elevated the communications function from a support desk to a boardroom player—reporting directly to the CEO and driving alignment between communications and business outcomes. Her later consultancy work and agency leadership at Grayling and Good Relations further solidified her reputation as a go-to advisor for complex organizations undergoing transformation.

“Charlotte is an exceptional leader whose ability to blend creativity with commercial focus makes her uniquely positioned to drive Hotwire’s next chapter in the UK,” said Laura Macdonald, Chief Growth Officer at Hotwire Global.

Harvey’s appointment also underscores Hotwire’s commitment to inclusive leadership and social value, both of which have been key tenets of her career. A proud Trinidadian, she is a passionate advocate for equity in the workplace and known for aligning communications strategy with purpose.

Leading Through Tech-Driven Change

Harvey takes the helm at a critical time for Hotwire UK, where the consultancy is expanding its presence in the tech, innovation, and AI sectors. She’ll be responsible for overseeing strategy, client success, and team development—while also working closely with clients to unlock reputation, relationship, and revenue growth.

“I’m joining Hotwire at a defining moment for the tech and communications industries,” said Harvey. “The UK has long been a hub for bold ideas and brave brands. I look forward to helping our clients navigate what’s next while building a culture where people thrive and do their best work.”

The appointment coincides with rapid momentum across the agency. Hotwire’s AI Lab continues to develop tools like Hotwire Spark and Hotwire Ignite, aimed at helping brands gain faster, smarter insights and make bolder strategic moves. The lab’s European efforts are also expanding, with Sven Winnefeld returning to lead AI sector growth across the continent.

In short, Hotwire isn’t just hiring leadership—it’s building a future-facing consultancy designed for the new era of intelligent communications. And with Charlotte Harvey now leading the charge in the UK, it’s making a confident bet on strategy, inclusivity, and bold growth.

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As AI-driven search platforms reshape how users discover content, Alelo has launched a timely new solution: AI-powered Content Navigators. These tools are designed to help both content consumers and creators thrive in an increasingly "zero-click" world—where conventional search traffic is dwindling and AI assistants now decide what content gets seen.

The debut product, built for the Dr. Laura Schlessinger program, features an AI assistant named Stacy who helps listeners navigate thousands of podcast episodes and videos to find content that matches their personal concerns. It’s more than just search—Stacy engages, probes, and recommends, mimicking Dr. Laura’s own on-air approach to help users connect deeply with existing content.

And early adoption is promising: Stacy has already clocked over 10,000 page views—all before official promotional efforts have even begun.

Why Search is Breaking—and Creators Are Feeling It

As tools like ChatGPT and Google Gemini become go-to discovery engines, users are no longer sifting through search result pages—they’re reading summaries, often without clicking through at all. This has led to a sharp rise in zero-click searches, a trend that’s choking traditional visibility for creators.

If a show, article, or video lacks an AI-readable summary, it might as well not exist.

Alelo’s Content Navigators are designed to fight that. They not only summarize content using generative AI, but do so in a way that centers on user intent—focusing on the problem a user is trying to solve, rather than simply listing what's covered.

“In the age of AI summaries, if your content isn’t findable or understandable by the bots, it disappears,” said Dr. Lewis Johnson, CEO of Alelo. “Our Content Navigators not only surface content more intelligently—they create a more engaging discovery experience.”

AEO Meets Conversational Discovery

Alelo’s solution addresses a growing need in Answer Engine Optimization (AEO)—the evolving SEO equivalent for AI tools. Instead of relying on creators to rewrite descriptions for every podcast or video, Alelo’s platform automatically transcribes and summarizes content to make it searchable, surfacable, and skimmable by AI.

The result? Smarter discovery for users. More engagement for creators. And a system built to complement—not compete with—how AI tools like ChatGPT interact with online media.

"Stacy is making a big difference for Dr. Laura listeners," said Ron Hartenbaum, Managing Member at Crossover Media Group, which manages the program. “Listeners come with a problem, and Stacy delivers personalized content that keeps them engaged and drives ad revenue.”

A Blueprint for Podcasters and Streamers

Alelo isn’t stopping with Dr. Laura. The company is now offering Content Navigators to other podcasters and streaming platforms, promising quick setup and deep customization. According to Johnson, the platform can rapidly create a navigator tailored to any show—or entire libraries of content—without requiring editorial teams to lift a finger.

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As synthetic media races ahead of detection capabilities, Cyabra is pushing back with a powerful new AI weapon: a deepfake detection tool that analyzes images and videos in real time to verify authenticity. Built into its broader disinformation detection platform, the solution is designed for governments, media, and enterprises looking to defend against the escalating threat of hyper-realistic AI-generated content.

In a digital environment where a convincing fake Zoom call cost one company $25 million, and deepfakes of public figures like Donald Trump and Volodymyr Zelenskyy momentarily duped global audiences, Cyabra’s launch couldn’t be more timely—or more urgent.

Two AI Models, One Mission: Truth

Cyabra’s detection system runs on two proprietary AI models:

• PixelProof, which uses spatio-frequency analysis to spot pixel-level inconsistencies invisible to the human eye in static images.

• MotionProof, which scans video for telltale signs of forgery like unnatural movements, frame glitches, and lip-sync errors.

Both deliver results in seconds and include visual heatmaps that show users exactly where manipulation likely occurred—providing not just a verdict, but forensic transparency.

“Our detection tool acts as a digital magnifying glass,” said Dan Brahmy, CEO and Co-founder of Cyabra. “As digital manipulation evolves, our defenses must keep pace. This tool helps customers preserve trust, safeguard discourse, and defend democratic institutions.”

Why It Matters: From Fake News to Financial Fallout

The economic and geopolitical implications of deepfakes are no longer theoretical. In 2024 alone, the World Economic Forum highlighted synthetic media as a top-tier risk, warning organizations to fortify defenses against the rising sophistication of attacker techniques.

In a now-infamous Hong Kong incident, an employee was tricked into wiring $25 million during a Zoom meeting populated entirely by deepfakes, including a replica of the company’s CFO. That breach of trust was made possible by the believability of AI-generated video—something Cyabra aims to dismantle.

Meanwhile, corporations face another threat: manufactured scandals. Deepfakes of executives delivering false statements could crater a stock price overnight. Brand safety, once the domain of social listening and PR response, now depends on real-time forensic detection of synthetic content.

Not Just a Tool—A System

Unlike standalone detection software, Cyabra’s deepfake tool integrates with its full disinformation intelligence platform, offering customers:

• 24/7 monitoring

• Narrative tracking

• Bot and fake account detection

• Authenticity analysis across networks

This holistic architecture matters because deepfakes rarely work alone. They’re often part of orchestrated campaigns involving bot networks, social media manipulation, and false narratives. Cyabra’s integrated model enables detection in context, which is essential for identifying not just the fake—but the who, where, and why behind it.

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