As synthetic media races ahead of detection capabilities, Cyabra is pushing back with a powerful new AI weapon: a deepfake detection tool that analyzes images and videos in real time to verify authenticity. Built into its broader disinformation detection platform, the solution is designed for governments, media, and enterprises looking to defend against the escalating threat of hyper-realistic AI-generated content.

In a digital environment where a convincing fake Zoom call cost one company $25 million, and deepfakes of public figures like Donald Trump and Volodymyr Zelenskyy momentarily duped global audiences, Cyabra’s launch couldn’t be more timely—or more urgent.

Two AI Models, One Mission: Truth

Cyabra’s detection system runs on two proprietary AI models:

• PixelProof, which uses spatio-frequency analysis to spot pixel-level inconsistencies invisible to the human eye in static images.

• MotionProof, which scans video for telltale signs of forgery like unnatural movements, frame glitches, and lip-sync errors.

Both deliver results in seconds and include visual heatmaps that show users exactly where manipulation likely occurred—providing not just a verdict, but forensic transparency.

“Our detection tool acts as a digital magnifying glass,” said Dan Brahmy, CEO and Co-founder of Cyabra. “As digital manipulation evolves, our defenses must keep pace. This tool helps customers preserve trust, safeguard discourse, and defend democratic institutions.”

Why It Matters: From Fake News to Financial Fallout

The economic and geopolitical implications of deepfakes are no longer theoretical. In 2024 alone, the World Economic Forum highlighted synthetic media as a top-tier risk, warning organizations to fortify defenses against the rising sophistication of attacker techniques.

In a now-infamous Hong Kong incident, an employee was tricked into wiring $25 million during a Zoom meeting populated entirely by deepfakes, including a replica of the company’s CFO. That breach of trust was made possible by the believability of AI-generated video—something Cyabra aims to dismantle.

Meanwhile, corporations face another threat: manufactured scandals. Deepfakes of executives delivering false statements could crater a stock price overnight. Brand safety, once the domain of social listening and PR response, now depends on real-time forensic detection of synthetic content.

Not Just a Tool—A System

Unlike standalone detection software, Cyabra’s deepfake tool integrates with its full disinformation intelligence platform, offering customers:

• 24/7 monitoring

• Narrative tracking

• Bot and fake account detection

• Authenticity analysis across networks

This holistic architecture matters because deepfakes rarely work alone. They’re often part of orchestrated campaigns involving bot networks, social media manipulation, and false narratives. Cyabra’s integrated model enables detection in context, which is essential for identifying not just the fake—but the who, where, and why behind it.

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