Kyndryl, a leader in enterprise technology services, has announced a strategic global partnership with Databricks, the Data and AI company. This alliance aims to empower customers to accelerate digital transformation by integrating Kyndryl’s AI services with the Databricks Data Intelligence Platform, fostering scalable AI adoption and data-driven business growth.

Partnership Highlights:

• Unified Digital Transformation Solution:

  • Combines Kyndryl’s data and AI expertise with Databricks’ unified platform for data, analytics, and AI.

  • Enables enterprises to modernize IT infrastructure cost-effectively and achieve business objectives.

• Comprehensive Data Foundation Modernization:

  • Kyndryl offers end-to-end data services to assist customers in adopting Databricks.

  • Focus on data quality, security, scalability, and modern data architectures.

• Accelerated AI Adoption:

  • Leveraging Databricks platform capabilities like machine learning, natural language processing, and computer vision.

  • Helps customers unlock deeper insights and scale AI initiatives effectively.

• SAP Data Integration:

  • Supports seamless integration of SAP and enterprise data via SAP Business Data Cloud and SAP Databricks.

  • Aims to deliver enhanced business insights and improved productivity.

• Bridging Legacy and Modern Analytics:

  • Combines Kyndryl’s mainframe expertise with Databricks’ analytics to connect legacy systems with advanced data insights.

  • Enhances overall business intelligence and value delivery.

Leadership Insights:
Giovanni Carraro, Kyndryl’s Global Strategic Alliances Leader, highlights the partnership as a step to extend Kyndryl’s service reach and enable customers to harness AI at scale. Jason McIntyre, VP at Databricks, emphasizes Kyndryl’s critical role in supporting customers’ data modernization and growth ambitions.

This global alliance between Kyndryl and Databricks offers enterprises a powerful combination of AI, data modernization, and analytical insight capabilities. Together, they empower customers to drive scalable AI adoption and successfully navigate their digital transformation journeys.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

The release of the Glass Lion for Change shortlist sets the tone for a powerful Cannes Lions 2025. With the remaining categories soon to follow, the industry is poised for a celebration of creativity that challenges the status quo and shapes a more inclusive future. of Creativity has officially unveiled the shortlist for one of its most anticipated awards: the Glass: The Lion for Change. This category celebrates work that tackles issues of gender inequality or prejudice. It highlights creative excellence that drives impactful cultural change.

• Category Spotlight:
  • The Glass: The Lion for Change award honors groundbreaking campaigns that challenge gender bias and social norms.
  • Focuses on work that inspires positive cultural transformation.
• Shortlist Announcement:
  • The 2025 shortlist is now available for viewing.
  • Audiences can explore the selected work through:
    • The Work platform
    • Press Portal
• Upcoming Releases:
  • Shortlists for other Cannes Lions categories will be published over the following dates:
    • Saturday, 14 June – Wednesday, 18 June 2025
• Contact for Media Inquiries:
  • The Cannes Lions Press Team is available to assist with any questions or further information.

The release of the Glass Lion for Change shortlist sets the tone for a powerful Cannes Lions 2025. With the remaining categories soon to follow, the industry is poised for a celebration of creativity that challenges the status quo and shapes a more inclusive future.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

StackAdapt, a leading technology company in advertising and marketing, has announced the appointment of Patrick McGill as Director, Client Services – Political. In this role, McGill will drive strategy and client services for StackAdapt’s expanding political advertising segment, advising agencies, campaigns, and organizations on maximizing programmatic media investments.

• Extensive Political Advertising Experience:
  McGill is widely recognized as a top digital strategist in political advertising, with over a decade of experience advising candidates, issue groups, independent expenditures, and ballot measures.

• Previous Roles and Achievements:

  • Joined StackAdapt from The Trade Desk, where he led the political account management team for three years.

  • Managed programmatic spending worth hundreds of millions of dollars across more than 50 agencies and organizations.

  • Prior experience at Democratic digital firms Bully Pulpit Interactive and Blueprint Interactive, focusing on U.S. Senate races.

• Campaign Expertise:

  • Seven years at Stones’ Phones working on voter contact programs for high-profile candidates such as Barack Obama, Tim Kaine, and Al Franken.

  • Supported successful Senate campaigns in Nevada, Montana, West Virginia, Pennsylvania, Minnesota, and Colorado.

  • Played a pivotal role in electing Milwaukee County’s first African-American County Executive through a digital-only campaign in 2020.

• Role at StackAdapt:

  • McGill will lead strategy and client services for the political advertising vertical.

  • Expected to support client growth through the 2026 election cycle and beyond.

  • Known for blending voter contact expertise with digital innovation and creativity.

• Leadership Perspective:
  Mark Positano, Head of Political at StackAdapt, highlighted McGill’s passion and expertise, emphasizing his value as the company expands its political offerings.

Patrick McGill’s appointment is a key milestone for StackAdapt as it strengthens its leadership in political advertising during a critical period of growth. His proven track record and innovative approach are set to enhance the company’s ability to support clients in winning competitive races through advanced programmatic strategies.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

NielsenIQ (NIQ), a leader in consumer intelligence, released its report "Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products". Based on input from over 17,000 consumers across 25 markets in the APAC region—including India, China, Australia, and Southeast Asia—the report highlights the shifting perceptions of private label (PB) and national branded (NB) products. As trust in private labels grows, national brands maintain their emotional pull and reputation for quality, setting the stage for a future driven by collaboration rather than competition.

Changing Consumer Preferences in APAC

• Rise in Private Label Popularity

  • 54% of APAC consumers are more likely to buy private label products today.

  • Countries with high preference:

    • Thailand: 64%

    • India: 61%

    • China: 56%

    • Indonesia: 55%

• Shift in Perception

  • Earlier: Private labels were chosen for availability.

  • Now: Consumers value them for:

    • Better perceived value

    • Improved product quality

    • Support for local economies

National Brands: Strengths That Remain Dominant

• Despite the growth of private labels, national brands continue to lead in:

  • High product quality – Top consumer expectation.

  • Wide product variety – Meeting diverse needs.

  • Omnichannel availability – Presence across online and offline platforms.

  • Strong brand equity – Trust built over time.

Symbiotic Growth: PB and NB Can Thrive Together

• Brand Halo Effect

  • Private labels can gain trust by aligning with national brands.

• Driving Store Traffic

  • Growing interest in private labels boosts overall store visits.

• Price Anchoring Strategy

  • Premium national brands help set perceived value, promoting private label affordability.

• Category Expansion

  • Private label innovations can unlock new product segments and market opportunities.

The APAC retail landscape is evolving as private and national brands redefine their roles. Rather than competing, both can benefit from a collaborative approach that maximizes their individual strengths—value, trust, quality, and recognition. As NIQ emphasizes, the brands that embrace this shift toward mutual growth will be best positioned for long-term success in the region.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Snowplow, a leading name in customer data infrastructure, has unveiled Snowplow Signals — a real-time customer intelligence system designed to accelerate AI-powered digital experiences. With Signals, organizations can overcome the common challenge of connecting AI models to meaningful, real-time customer context. This launch marks a strategic leap for Snowplow, expanding its value beyond data teams to include product, engineering, and AI application developers.

Why Signals? Addressing the AI Context Gap

• The Challenge:
  Companies embedding AI into products often lack:

  • Real-time identity resolution

  • Current behavior tracking

  • Predictive personalization capabilities

• The Gap:

  • Traditional data systems force trade-offs:

    • Real-time speed vs deep trustworthy data

  • Snowplow Signals bridges this by combining low-latency and deep historical context into one seamless infrastructure.

Core Capabilities of Snowplow Signals

1. Profiles Store

   • Delivers app and AI agent access to real-time and historical user attributes.

   • Powered by two processing engines:

     • Streaming Engine: Real-time behavioral data (e.g. clicks, views)

     • Batch Engine: Historical data (e.g. ML scores, customer lifecycle)

2. Interventions Engine

   • Triggers actions like:

     • In-app nudges

     • Dynamic pricing or offers

     • Proactive AI agent assistance

   • Based on live behavioral inputs

3. Fast-Start Tooling

   • Developer tools and SDKs in Python and TypeScript

   • QuickStart guides, notebooks, and accelerators to reduce time-to-value

Built for AI-Driven Product Development

• Target Users:
  Product, engineering, and data science teams building:

  • Personalization engines

  • Adaptive user interfaces

  • AI copilots and chatbots

• Strategic Edge:

  • Hyper-personalized experiences based on both immediate behavior and long-term data

  • Empower AI agents to avoid cold starts and deliver relevance instantly

What Sets Signals Apart

• Real-Time Personalization Without Compromise

  • No trade-off between speed and data depth

• Declarative Intelligence Architecture

  • Define user attributes using Git; deploy via SDKs

• Seamless Training-to-Deployment Flow

  • Train on warehouse data and deploy to live streams without reengineering

• Model-Agnostic Framework

  • Plug in any ML or LLM model—no lock-in or vendor limitations

• Full Transparency and Governance

  • Deployed in customer clouds (AWS, Azure, GCP)

  • Compatible with Snowflake, BigQuery, and Databricks

  • Ensures data security, governance, and ownership

Real-World Impact: Case Example

“Snowplow Signals transforms FindMyPast into a dynamic genealogy journey," says Anup Purewal, Chief Data Officer at DC Thomson.
Using Signals, they now:

• Guide users through archives with real-time suggestions

• Provide proactive, adaptive UI experiences

• Elevate engagement by personalizing every touchpoint

Snowplow Signals signifies a pivotal evolution in the customer data space — delivering a real-time, governed, and extensible platform that bridges AI logic with live user context. For companies aiming to productize AI with reliability and precision, Signals serves as foundational infrastructure. Whether it's enhancing personalization, creating adaptive applications, or empowering AI copilots, Snowplow Signals makes intelligent, responsive digital experiences scalable and achievable.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Mural, a leader in visual collaboration, has unveiled the 2025 Global Go-to-Market (GTM) Alignment Gap Index, conducted with The Martec Group. The study explores misalignment across GTM teams—sales, marketing, and R&D and how it impacts revenue, time-to-market, and internal team morale. As businesses race to deliver innovation amid tightening resources, team alignment has emerged as a key factor separating market leaders from laggards.

Findings from the GTM Alignment Survey

• Misaligned Goals Despite Confidence in Collaboration

  • 85% of GTM professionals feel confident in their collaboration practices.

  • Ironically, 85% also report working toward different goals, leading to duplicated effort, confusion, and lost market share.

• Revenue Impact of Poor Collaboration

  • 89% acknowledge direct revenue hits—slower time-to-market, poor retention, lower conversion rates.

  • 83% cite indirect impacts—siloed teams, low morale, frustration, and crisis-mode operations.

• Role-Based Disagreements on Root Causes

  • Decision Makers: 43% cite unclear strategy and goals; 24% mention unclear deadlines.

  • Individual Contributors: Only 22% and 10%, respectively, see these as main issues—highlighting a disconnect in perception.

Collaboration and Communication Challenges

• Sales and Marketing Share Learning Styles—But Not Clarity

  • Both prefer visual and text-based learning (61%)

  • However, they struggle with communication clarity (41% of sales, 43% of marketing)

• Software Overload Still Leads to Spreadsheet Dependence

  • 87% of individual contributors still rely on spreadsheets for collaboration

  • These same users frequently experience weekly or monthly misalignment, despite software investments

• Intentional Alignment is the Missing Link

  • Meetings alone aren’t enough

  • Teams need co-creation frameworks, shared tools, and mutual visibility into priorities and outcomes

Strategic Takeaways from Mural Leadership

• Leigh-Margaret Stull, CEO of Mural

"Keeping teams unified throughout transformation is the real challenge. Misalignment can stall even the best strategies."

• Christina Bottis, CMO of Mural

"True GTM success requires structured alignment, not just communication. That’s what Mural enables."

Why Mural Matters in the GTM Landscape

• Used by over half of Fortune 100 companies

• Empowers cross-functional GTM teams with AI-powered visual workspaces

• Facilitates:

  • Faster planning cycles

  • Stronger decision buy-in

  • Improved revenue execution across sales, marketing, and R&D

Mural’s 2025 GTM Alignment Gap Index brings to light a core operational problem: GTM teams appear connected on the surface but are misaligned at the goal level. Without shared strategy, synchronized timelines, and a single source of truth, even well-intentioned collaboration falls short. With its visual, AI-driven workspace, Mural provides the infrastructure for alignment that today’s fast-moving organizations need to stay ahead.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Racepoint Global, the earned-first creative agency known for its integrated communications and client-first innovation, has announced the appointment of Maddy Hunter as Vice President, Head of Agency Growth. This strategic hire comes at a time of accelerating business momentum, marked by a 15% increase in headcount since early 2025 and major leadership investments across core areas like strategy, creative, and healthcare.

Highlights of the Appointment and Agency Growth

• Strategic Leadership Role to Accelerate Growth

  • Hunter will spearhead business development and agency-wide expansion initiatives.

  • Her role aligns with Racepoint’s broader strategy to meet rising demand and scale client services across key industries.

• Strengthened Executive Bench

  • Hunter’s appointment follows the addition of new heads of strategy, creative, and healthcare, signaling a focused investment in cross-functional leadership.

• National Expansion to Meet Global Client Needs

  • Racepoint has expanded into Chicago, adding to its offices in Boston, Raleigh, San Francisco, and New York City.

  • The growing footprint enhances Racepoint’s capacity for regional expertise and flexible global support.

• Hunter’s Track Record of Success

  • Brings extensive experience in brand strategy, communications planning, and growth leadership.

  • Formerly held senior positions at The Marketing Arm and Jack Morton Worldwide.

  • Has worked with top-tier brands such as Amazon, Google, Stripe, Nestle, Abbvie, Unilever, and Andreessen Horowitz.

Executive Perspectives on the Appointment

• Bill Davies, CEO of Racepoint Global:

“Maddy's appointment marks a significant step in our commitment to expanding Racepoint Global's reach and impact. Her visionary approach aligns with our ambitions to attract and support clients across key industries.”

• Maddy Hunter, VP, Head of Agency Growth:

“Racepoint has a legacy of producing award-winning work with a distinct culture and client-first mindset. I’m excited to contribute to this next chapter of meaningful growth.”

As the marketing and communications landscape rapidly evolves, Racepoint Global’s appointment of Maddy Hunter underscores its commitment to sustained agency growth, innovation, and excellence. With strengthened leadership and national presence, the agency is well-positioned to deliver impactful work across sectors—particularly in technology and healthcare—while staying true to its earned-first philosophy.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Cimpress plc, a global leader in mass customization and print solutions, has appointed Wayne Ting, CEO of Lime, to its board of directors effective May 27, 2025. The appointment signals Cimpress' ongoing commitment to integrating innovative leadership and operational excellence as it continues to scale its global presence and customer-first strategies.

Highlights of the Appointment

• Wayne Ting's Strategic Fit for Cimpress

  • Brings years of operational and digital leadership from Lime, the world’s largest shared electric vehicle company.

  • Offers global perspective from managing logistics, customer experiences, and mobility services across 30+ countries.

• Deep Experience in Tech, Operations & Strategy

  • Held senior executive roles at Uber, including Chief of Staff to the CEO.

  • Led global operations and strategy at Lime before becoming CEO.

  • Early career included consulting and private equity roles at McKinsey & Company and Bain Capital.

• Academic Credentials and Global Perspective

  • Holds a bachelor’s degree in political science from Columbia University.

  • Earned an MBA from Harvard Business School, further strengthening his credentials in global business leadership.

• Leadership Endorsement from Cimpress CEO Robert Keane

  • “Wayne brings exceptional ability in blending physical-world execution with compelling digital experiences,” said Keane.

  • His skill set complements Cimpress’ mission to deliver customer-centric innovation across multiple markets.

Wayne Ting's Vision for Cimpress

“Cimpress has been driving innovation in the print industry for three decades and still has massive opportunity ahead,” said Ting.
“The team’s dedication to continuous customer experience improvement is a true growth engine. I’m honored to join the board during this exciting phase.”

With Wayne Ting joining the board, Cimpress reinforces its strategic focus on global digital innovation, customer excellence, and operational scalability. His unique cross-industry experience—spanning transportation tech, digital platforms, and international operations—positions him to help guide Cimpress as it evolves for the next wave of customer demands and shareholder value creation.

Contact Us & Future-Proof Your Marketing with MarTechEdge!