Hotwire, the global communications and marketing consultancy, has appointed Charlotte Harvey as its new UK Managing Director, signaling a strategic play to deepen its influence in the tech and innovation sectors. Harvey’s arrival marks a defining leadership moment for the agency’s UK growth ambitions—and it comes with serious pedigree.

With over 15 years of experience spanning corporate giants, global agencies, and her own consultancy, Harvey brings a rare blend of strategic clarity, creative fluency, and deep sector insight. From managing accounts like Microsoft and P&G at Edelman to leading communications at Amey and later shaping narratives for brands like FedEx and Balfour Beatty, her track record reads like a blueprint for modern leadership in corporate communications.

From Tactical to Transformational

At Amey, Harvey elevated the communications function from a support desk to a boardroom player—reporting directly to the CEO and driving alignment between communications and business outcomes. Her later consultancy work and agency leadership at Grayling and Good Relations further solidified her reputation as a go-to advisor for complex organizations undergoing transformation.

“Charlotte is an exceptional leader whose ability to blend creativity with commercial focus makes her uniquely positioned to drive Hotwire’s next chapter in the UK,” said Laura Macdonald, Chief Growth Officer at Hotwire Global.

Harvey’s appointment also underscores Hotwire’s commitment to inclusive leadership and social value, both of which have been key tenets of her career. A proud Trinidadian, she is a passionate advocate for equity in the workplace and known for aligning communications strategy with purpose.

Leading Through Tech-Driven Change

Harvey takes the helm at a critical time for Hotwire UK, where the consultancy is expanding its presence in the tech, innovation, and AI sectors. She’ll be responsible for overseeing strategy, client success, and team development—while also working closely with clients to unlock reputation, relationship, and revenue growth.

“I’m joining Hotwire at a defining moment for the tech and communications industries,” said Harvey. “The UK has long been a hub for bold ideas and brave brands. I look forward to helping our clients navigate what’s next while building a culture where people thrive and do their best work.”

The appointment coincides with rapid momentum across the agency. Hotwire’s AI Lab continues to develop tools like Hotwire Spark and Hotwire Ignite, aimed at helping brands gain faster, smarter insights and make bolder strategic moves. The lab’s European efforts are also expanding, with Sven Winnefeld returning to lead AI sector growth across the continent.

In short, Hotwire isn’t just hiring leadership—it’s building a future-facing consultancy designed for the new era of intelligent communications. And with Charlotte Harvey now leading the charge in the UK, it’s making a confident bet on strategy, inclusivity, and bold growth.

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