D2E Labs is bringing serious operational muscle to its executive bench. The performance-driven marketplace services platform has appointed Karan Raturi as Chief Operating Officer, tasking him with steering operations across its expanding portfolio—which includes Market Defense and Lunge Marketing.

Raturi’s resume reads like a playbook for scale. With growth leadership roles at Wayfair and Bark.com, he’s built a reputation for operational rigor and performance marketing savvy. At D2E Labs, he’ll be applying that experience to unify and elevate the agency group’s client delivery, internal systems, and cross-company strategy.

Taking Charge Across Prime Channels

Market Defense, D2E Labs’ beauty-focused Amazon agency, and Lunge Marketing, which zeroes in on lifestyle and home categories, will fall directly under Raturi’s operational oversight. His mandate: drive cohesion between these specialized agencies, improve execution speed, and scale results without diluting precision.

"Joining at the height of Prime Day season puts the work into sharp focus," Raturi noted. “These are high-stakes moments for brands… From strategy to execution, they're running full-scale campaigns that move the needle.”

It’s a fitting time to bring in a performance-minded leader. With marketplace competition fiercer than ever and retail events like Prime Day dictating quarterly swings, D2E Labs is betting that tighter integration and operational consistency will be key to unlocking accelerated growth.

A Data-Driven Leader for a Data-Driven Platform

D2E Labs, a private equity–backed platform, is focused on acquiring and scaling digital marketing and commerce enablement businesses. Its formula: back high-potential agencies, then supercharge them with strategic alignment and operational support.

“Karan brings the right mix of energy, data-driven execution, and digital marketing expertise,” said Charles Tellier, CEO of D2E Labs. “His experience scaling complex organizations makes him a great fit to lead our next chapter.”

With this move, D2E Labs signals it’s serious about evolving from a loose federation of agencies into a unified growth machine—one that can deliver not just campaign performance, but platform-wide operational excellence.

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