Sales training just got a data-driven upgrade. RAIN Group, the global sales training firm known for helping companies create lasting behavior change, has launched RAIN Sales AI—a tightly integrated suite of artificial intelligence coaching tools designed to transform how sales teams practice, plan, and perform.

The new AI-powered platform helps sales organizations move beyond the training room and into real-time skill development. With tools built to simulate conversations, evaluate planning documents, and measure outcomes at scale, RAIN Sales AI promises to deliver what many sales enablement leaders have long struggled to prove: a measurable, sustained link between training and performance.

“This is the next evolution of our commitment to driving sales results,” said Andy Springer, Chief Client Officer at RAIN Group. “For over two decades, we’ve built sales capability through training and coaching. RAIN Sales AI expands that impact with smarter, scalable tools that embed learning into daily workflows.”

From Practice to Performance: Three Tools, One Goal

The suite includes three core tools, each designed to solve a persistent pain point in sales enablement:

RAIN Conversation AI

Simulates high-stakes sales interactions with realistic AI personas—based on a company’s actual buyer profiles—so sellers can roleplay everything from discovery calls to executive-level negotiations. Instant, skill-based feedback helps reps sharpen their approach before real-world meetings.

“Sales conversations are high stakes,” said Springer. “RAIN Conversation AI gives sellers a safe place to practice the tough stuff before it counts.”

RAIN Planner AI

Evaluates sales planning documents like negotiation and account plans, scoring them against a company’s own sales methodology. It delivers targeted feedback on the spot—without waiting on managers to review.

“Too often, sales plans are created and forgotten,” Springer noted. “This tool keeps them actionable and aligned.”

RAIN Measure AI

Tracks development and coaching outcomes with dashboards for sellers, managers, and leadership. Instead of relying on guesswork or CRM proxies, organizations get visibility into how skills are progressing—and where support is needed.

“If you can’t measure it, you can’t improve it,” said Springer. “RAIN Measure AI shows what’s working, what’s not, and how it connects to results.”

Embedded in Catalyst: Sales Enablement, Centralized

RAIN Sales AI lives inside Catalyst, RAIN Group’s comprehensive enablement platform. Catalyst combines structured sales training, digital learning, on-demand video, and just-in-time content into a unified system that supports skill mastery and behavior change.

For companies, that means AI-assisted coaching isn’t a bolt-on—it’s baked into the broader enablement strategy. As sales cycles grow more complex and teams grow more distributed, this integration could prove critical.

Real-World Impact, Already in Play

Early adopters are already seeing results. Mike Blanchette, VP of Global Sales Acceleration at a major data resilience firm, praised the platform for giving his team something elusive: proof.

“Enablement’s biggest challenge has always been connecting training to execution. This tool shows us—objectively—whether reps are applying what they’ve learned,” said Blanchette. “We’re no longer guessing based on CRM data or anecdotal feedback.”

In an era where AI is infiltrating every corner of go-to-market operations, RAIN Sales AI offers a practical, results-driven application: sales readiness you can see, practice you can scale, and performance you can finally measure.

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