Tuesdays with Trailblazers ft. Allison Breeding, CMO at Apptio, an IBM Company

Allison is Apptio’s Chief Marketing Officer, overseeing the global marketing team focused on driving brand recognition and demand for Apptio’s leading technology business management (TBM) solutions worldwide. Allison brings more than 20 years of experience in global demand generation, market category creation and building high-performing marketing teams. Allison was most recently the VP of Global Marketing at Anaplan, a SaaS cloud platform company driving orchestrated performance, planning and decision making for the enterprise. In this role, she transformed and scaled a revenue marketing practice and team, contributing to strong year-over-year growth for the company. Allison’s belief in building strong teams and putting customers first has delivered success at her previous leadership roles at Docker Inc., GE Digital, Red Hat, and Corning. Allison graduated from Elon University with a BS in International Business.